It is expected that the auto market will turn red in September

It is expected that the auto market will turn red in September


This week, the reporter learned from the three major automobile markets of the Beijing Asian Games Village, the North, and China United that the sales of the entire automobile market remained stable in August despite the upcoming sales season in September. Some market participants said that in September, the auto market will usher in a peak sales period. In August, the sales growth of the market is not obvious. Li Manli, general manager of the Northern Automobile Trading Market, told reporters that the overall market sales did not change much at the end of August and there was no obvious increase, but the market sentiment grew significantly. It is expected to enter September. The increase in market sentiment will translate into sales. increase. The North Asian auto market reporter learned that although the sales figures for the last week of August have not yet been counted, according to the Market Business Information Center and Xiaogang analysis, there is no obvious difference between this week's sales volume and the previous two weeks, which remains basically stable. Sales remained at around 800 vehicles. Mainstream models are still scattered and the market has no obvious hot spots. As for the top three models of car sales, it was still firmly occupied by Jetta, Xiali, and Elysee. Yang Yang, head of the marketing department of China United Automotive Markets, told reporters that the Zhonglian automobile market had increased by nearly 20% in August from July, but the last week of August was not significantly higher than the previous week. The market “prices” in September to meet the three major car markets in the capital, can see the figure of traffickers, especially in the popular first-name Asian Games Village automotive trading market, but also the trafficker's "gathering ground." Into the market, there will be car dealers around to "tailored" to sell to customers a variety of brand models: "Vios XXX money, either? Accord XXX money, or? Bora XXXX money, or ? Excelle XXX money, either? Elantra XXXX money, or ... "In the market, almost all brand models can be seen. Only the quotes of each trafficker are different. Take the same Vios example. There are 5,000 yuan cheaper, 7,000 yuan cheaper, and 8,000 yuan more open mouthed. Not only the low price of vehicle traffickers, market quotations dealers will generally give consumers a "preferential price", but the margin is relatively small. Even if some brand-level dealers can't reach the policy of “privately slashing prices and penalties”, they can still get RMB 1,000-2,000 in the same model. Sales staff recommended car purchase in September in the new Xiali showroom. We heard a dialogue between consumers and sales staff. "Can the new Xiali be cheaper?" the customer asked. "Let's give you up to 1,000 (RMB) cheaper." The salesman explained, "This car just went on the market, and the price is already low, and the rate of 1,000 yuan is no small. If you don't wait to see it, maybe the store will launch in September." New preferential policies.” So, the two sides left contact each other and consumers finally decided to purchase cars in September. It can be seen that most consumers in the market have already accepted the discounted prices. According to past laws, most dealers will introduce some short-term preferential policies before the “11” Golden Week. The dealer of the machine wanted to make a big fuss about the promotion in early September. September is expected to be the peak sales Although market professionals have different views on the market outlook, but the upcoming September will be the peak sales is recognized. Li Manli’s optimistic analysis of the northern automobile trading market indicates that the second half of the year should be better than the first half of the year, but there has been no obvious improvement in the past seven or eight months. It is expected that there will be a number of dealers in September to launch pre-warning promotional campaigns in the “Golden Week” period, which will bring more benefits to consumers. However, she stressed that, despite this, no substantial growth in the past will occur in the second half of the year, and the growth rate will tend to be reasonable. Especially in November and December, two months, due to the pressure of new tariffs, sales may have a certain degree of shrinkage. Xiao Gang of the Asian Games Village Auto Trading Market conducted an analysis on the remaining four months of the year. He believes that according to the laws of the past, before the golden week, the car market will have a good sales performance. Therefore, it is expected that the sales of the automobile market in September will increase by a certain extent under the promotion of more preferential activities. Compared with September in October, it may gradually enter a period of sales decline, and this fall period will continue until November; the new year before December is expected to usher in a new car peak. Yang Yang of the China United Motor Transaction Market is not optimistic about the outlook. He said that it is expected that the sales volume of the China United Market in September will increase by more than 30% compared with August, but it is expected that the entire automobile market will not A substantial increase has occurred. The main reason is that since the prices of various brand models on the market have entered a period of chaos, despite the auto manufacturers claiming that they must vigorously rectify, the overall auto market price is still in a disorderly state, making consumers less confident in buying cars. It is expected that most car manufacturers will re-adjust prices in the next year and regulate them more effectively. (Business Daily reporter Li Wei / text)

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