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Since the beginning of this year, under the support and encouragement of relevant national policies, China's own brand vehicles have achieved rapid development. All aspects of vehicle sales, new cars, exports, independent innovation, etc. have all started at the forefront of the automotive industry. Chinese cars have gradually risen from the earliest followers to the front runners. People in the industry believe that from the perspective of the development of Chinese autos, the future of Chinese autos must be able to equalize with other brand cars in the world auto market.
New car listing
Spoiler Chinese car market
Since the beginning of this year, the self-owned brand cars have collectively made efforts to launch new cars to seize the market. According to the statistics of the reporter, as of October, a total number of releases including Geely King Kong, Haima Fumei to 2nd generation, Weizhi, QQ6, Geely Vision, FAW Pentium, Cowin Star, Chery V5, Huachen Junjie, Haixun AB Sports, New Oriental, Chery A520 , Lifan 520, Huapu Hyun women's car, China's first self-developed concierge Great Wall Havali, including 20 new models. According to report, in the last two months of this year, some self-owned brand cars will also launch more than 10 new models, including the new BMW Brilliance 1.8T China and BYD sports cars.
With regard to statistical analysis of data, in 2006, the total amount of restructured vehicles or new cars launched by China's independent brands had exceeded the total number of new joint-venture brand cars and imported brand cars in the Chinese market. Among the new cars launched by independent brands, there are not only economic vehicles such as Lifan 520, Weizhi, and QQ6, but also high-end luxury cars such as SAIC Roewe, Hongqi HQ3, and FAW Pentium.
In a sense, self-owned brand cars have begun to launch a full-scale attack, and they have gradually approached joint-venture brand cars. The fierce battle for a share of the Chinese auto market has already begun.
Share scramble
Automobile leading joint venture vehicle
This year is a proud year for independent brands. According to statistics from the National Passenger Vehicle Market Information Association, China's self-owned brand sedan market accounted for 23.5% of last year, an increase of 4.1% year-on-year, becoming the fastest growing segment by country. With a market share of 42.4% in Japan and South Korea cars, Asian cars have become the championship that accounts for more than 60% of the domestic market.
In the first three quarters of 2006, the performance of self-owned brands was even better. Three seats were among the top ten brands in sales of cars: Xiali (fourth), QQ (sixth) and Qiyun (ninth). It is 126,000, 93,200 and 74,800. On the SUV side, the self-owned brand has a stronger momentum, and it also has three seats among the top five brands. Haval, Tiggo, and Cheetah ranked third and fourth with sales of 18,900, 18,000, and 17,600. Five.
In the first half of this year, the growth rate of self-owned brand cars was 51.3% ahead of the growth rate of 36.3% of joint ventures. Although entering the second half of the year, sales of self-owned brands have declined, and the bulk of the passenger car market is still occupied by joint venture brands. However, the growth rate of the self-owned brands represented by Chery, Geely, Xiali, BYD, etc. is still very fast.
With the outstanding performance of F3, BYD accumulated sales of 32,500 units in the first half of 2006, an impressive 614.2% increase in sales volume, ranking first among domestic cars and impressive; and Brilliance’s launch of Junjie and the strong rise of Gallus as a symbol , began to restore vitality, with a growth rate of 265% ranked second in domestic car prices. This also allows the market share of self-owned brand cars to gradually increase from less than 20% last year to more than 25% of the current, the market influence is growing.
Export speed
Autonomous cars become the main force
China's own-brand auto exports are increasing. According to relevant data from the Ministry of Commerce, in 2005, for the first time in the country, the total vehicle exports exceeded 11,000 imports, and the export value of automobiles and auto parts reached US$10.93 billion. Since the beginning of this year, China’s auto and auto parts exports have maintained a momentum of growth. From January to July, auto and auto parts exports have reached US$8.54 billion, an increase of 47%. Exports of finished vehicles have become even more prominent, with exports from January to July. It has been the same as last year's export volume, reaching 173,000 vehicles. From the quantitative analysis, the trade in cars is still larger than exports, but large and medium-sized passenger cars, trucks, and especially special vehicles, have a much higher export volume than imports. In export vehicles, self-owned brand cars have become the main force.
In 2006, Chinese cars such as Chery, Geely, Great Wall, Gio, and Shuanghuan all increased their export volume. Among them, even the silent Shuanghuan cars have begun to export this year, and on November 6th, they also joined Italian OMCI. The company signed a contract to purchase 2000 CEOs. It can be seen that exports have become a common practice for self-owned brand cars.
Experts pointed out that at present, China's auto market is experiencing a rapid increase in the number of export business entities, export-oriented parts and components, vehicle exports are mainly commercial vehicles, and export markets are diversified. The main directions for the export of self-owned brands are countries and regions with lower entry barriers, such as Africa and the Middle East. With the increase in the scale of exports, the export destinations of independent brands have also begun to upgrade, and they have turned to the developed countries with higher access thresholds. Countries and regions such as Central and South America, Central Asia, Russia, and Eastern Europe have entered the vision of Chinese independent brand manufacturers.
Technological innovation
Fully grasp the core competitiveness
With the development of Chinese cars, Chinese cars have their own independent intellectual property rights in the fields of engine, transmission, and mold development, and they have mastered their core technologies. Engine manufacturing technology is no longer a problem. Geely Automobile CVVT The engines and Chery's new generation of ACTECO engines have been mass-produced. Chery even supplied 1.6-liter and 1.8-liter gasoline engines to Fiat. The annual supply will exceed 100,000 units. This is the first time that China's own-brand automobile companies have exported large quantities to developed countries. car engine.
Some of China’s auto parts have even taken the lead in the world’s automobiles. For example: BYD, Zhongtai Automobile will start the entry of Chinese automobiles into the era of electric vehicles. Its electric vehicles F3e and Zotye electric vehicles will be unveiled at this year's Beijing International Motor Show. In addition, at the current Beijing auto show Chery launched three concept cars in one breath.
As a witness to the development process of China's auto industry, Brilliance has been pursuing “Building China's own car†and has been making unremitting efforts to realize the national car dream of the Chinese people. From "global technology, Chinese market" to "Chinese market, Chinese technology" and then to "Chinese technology, global market", what Brilliance Automotive has to do is realize the introduction of global technology to integrate into the Chinese market, produce China's own technology and promote it globally. This process. China's first self-developed turbocharged engine, the Brilliance 1.8T, is a good example.
â—Number
70.5%
According to the latest survey data of Sina, 70.5% of netizens choose to purchase their own brands, and 76.82% believe that China can become a big country with independent brands.
4.3 billion
From 2006 to 2010, the China Development Bank will provide a total of 4.3 billion yuan in policy loans to the GAC Group, focusing on GAC's independent R&D, related project investment and independent brand building.
19.08 million
In 2006, the Chery market performed well. As of the end of September, Chery’s sales reached 190,800 units, an increase of 48.38% year-on-year, while Geely Automobile also had a growth of 46.98% compared to the same period last year, with sales of 147,000 vehicles. 25,000
As of September, Chery Automobile exported more than 25,000 vehicles in 2006 and ranked first in the total export volume of cars in China. Among them, Tiger Tiger NCV has performed well and has become one of the main export products of Chery Automobile overseas. At the same time, the Tiger Tiger NCV export area is also expanding. Currently it has been sold to more than 30 countries and regions such as Iran, Malaysia, Cambodia, Vietnam, Ukraine, Russia, Israel, Syria, and Cuba, and has become the leader in the export of independent SUV brands. 2.07 million
In the new car that was listed this year, Huachen Junjie became the only independent brand whose sales volume exceeded 20,000 with its shape and price/performance ratio, with sales of 20,700 vehicles.
â—Interview
In 2010, Zhongtai produced and sold 100,000 units
——Interview with Wu Jianzhong, President of Zotye Auto
Zotye Automobile is a rising star of China's autonomous vehicles. After a year of development, what have been the achievements of Zotye Automotive in terms of independent innovation, product sales, mastery of core technologies, and marketing networks? A few days ago, this reporter interviewed Wu Jianzhong, president of Zotye Automobile.
West China Metropolis Daily: What achievements did Zoe Auto have made in independent innovation in 2006?
Wu Jianzhong: As of the end of October, Zotye Automobile has 97 first-level and more than 200 second-tier distributors nationwide. The sales and after-sales service network covers the whole country, and nearly 10,000 units have been sold. In the international market, Zotye's 2008 export areas have covered the Middle East, the United States, North Africa, ASEAN, and North America and the Caribbean, with a total of 500 exports, and it is expected that 1,000 exports will be achieved by the end of the year. In addition, electric cars exported to the United States have already gone offline and will be unveiled at this year's Beijing auto show.
This year's sales target is 15,000 units. Next year, it will achieve an annual production and sales of 30,000 vehicles. By 2008, it will achieve annual production and sales of more than 50,000 units of complete vehicles. By 2010, it will achieve annual production and sales of more than 100,000 vehicles. In addition, Zhongtai will launch four models in succession in the next two years, including two remodel cars and two new models.
West China City Daily: At present, what are the core technologies of Zhongtai Automobile?
Wu Jianzhong: Zhongtai has more than 10 years of auto parts production history, with professional automotive molds, automotive sheet metal parts and electrical instrumentation R&D and manufacturing capabilities, and has occupied cost advantages and active R&D initiatives. All these have formed our core technological advantages in the automotive field. From the components to the vehicle is a process of resource integration, and it is also a process of system upgrading. It is also a process of innovation and development. Zotye launched the first small-scale leisure sedan in China, breaking the concept of a traditional economical sedan and taking the lead in incorporating the SUV's dynamic body shape, good space and excellent off-road penetration into the sedan.
Huaxi Dushi Bao: How will the future of Zotye Auto Group stick to the path of independent innovation? What is the future development strategy?
Wu Jianzhong: While emphasizing self-developed and independent brands, Zhongtai continued to integrate resources and draw on its strengths to strengthen its independent research and development capabilities and establish its own automotive technology center. In addition to Zotye's 2008 series models, ZTE further developed two new models and will It was launched in the following year. At the same time, it researched and developed the engine and transmission assembly system, and gradually established its own engine plant and transmission plant to form an industrial scale.
Zotye takes the road of "auto parts --- auto vehicles -- interactive development", that is, through the existing technologies and cost platforms of auto parts, to provide support for vehicle development, manufacturing and independent innovation, and to rapidly expand the market. At the same time through the vehicle manufacturing continue to upgrade the existing technology and technology content, consolidate and expand the market share of auto parts.
Huaxi Dushi Bao: Please tell us about the participation of the Beijing Auto Show Zhongtai Auto.
Wu Jianzhong: The Beijing Auto Show is the first time for Zotye to enter such a large-scale international A-class auto show since it entered the vehicle industry. It mainly exhibited 1.3L Zoty 2008, 1.6L Zotye 2008, Zhongtai Police Vehicles and Zhongtai Electric Light Vehicles.
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