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Accompany people shopping clothes is also a kind of occupation in Zhengzhou, to accompany the family when the salary is low 100 yuan, high 500 yuan
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Secret career "to accompany the family": work is not easy to go shopping>
Secret career "to accompany the family": work is a monthly shopping mall into a million diesel generator | diesel generator price / 2012-07-31
People who need to be escorted include executives and wage earners, some for job interviews, some for appointments, and marriages.
In the eyes of many people, it seems that having a boyfriend or girlfriend is always an obligation. For most men, staying with them is a standard chore.
However, the emergence of professional accompaniment, making shopping a business, in other people's eyes, "loose" shopping, you can earn more than 10,000 monthly. The people who need to be escorted are also varied, with executives, salaried employees, promising promotions, and interviews.
So how does the "wandering family" work? To this end, the reporter specifically contacted a company that provided escort services to unveil the mystery of “wandering family†for readers.
Escort
The job is to go shopping but it is not easy
Xiao Jie after 80, like fashion, pay attention to dress, have a certain understanding of many clothing brands, styles, friends around when they like to call her when she is a staff member.
But she did not even think about it. She could become a professional.
8 months ago, Xiao Jie entered a graphic design company in Zhengzhou, and came into contact with the profession of “walking aroundâ€. Content is to accompany customers shopping, help customers choose the right clothes or accessories.
“It was interesting at first, and I saw that the customer had a new look under my guidance and I was very happy.â€
Xiao Jie said that her company, the director of the consultancy, is spending 500 yuan/hour, and her general image consultant is 350 yuan/hour.
It looks quite impressive, but as the number of visits increases, she finds the job is not as easy as it seems.
“Some customers are very picky, some are reluctant to spend money, some are reluctant to change their inherent aesthetics, some go to a shopping mall and don’t buy it, and then they do not buy one after another...†Xiao Jie said. , the brain must keep turning.
"If you just take care of your salaries, you'll be exhausted." Xiao Jie said that in his company, escort is just one of a series of image creation services. She will also provide customers with services such as color and style testing. " The commissions are almost the same as those for accompaniment, but they are relatively easy."
The reporter also consulted several companies and learned that there are also 100 yuan per hour for accompany shopping. And to do this, it is also divided into off-season peak season, the monthly income of 3,000 yuan, and high one or two million.
Ask to accompany
Some executives also have wage earners and they have interviews for promotion.
Looking for people to accompany you, it sounds like something rich people will do, but it is not.
According to Ms. Li of Milan's image, people with escort needs are very popular, with high and low ends, and at every level.
Li Yinuo, Consultant Director of Han Zhen's image, said that among their clients, younger students are 16 years old, and 80-year old women are rated; there are senior executives and ordinary salary earners; some need to apply for interviews. Some want to get married, some want to date, some want to get promoted, and some participate in special occasions...
There are parents who choose to accompany their children. The 16-year-old student is an example. Just after attending college, the mother hopes that she will learn to dress herself up. "Find the direction of dressing, increase self-confidence, and expand the circle of communication."
Li Yinuo said that there is still a customer. The daughter is going to get married. She asks her husband, her daughter, and her 80-year-old mother to ask her to accompany her on the day she wants to marry her daughter.
Some time to accompany, buy clothes worn in the season. A customer bought more than 20 clothes, 3 pairs of shoes, 2 bags, and several necklaces within 3 hours of shopping.
“Overall, the majority of women who are required to accompany shopping are concentrated between the ages of 26 and 55. Men are relatively young and are relatively young, between 23 and 29 years old.â€
Some of these customers want to learn how to collaborate in the process of shopping, and there are also many customers who are eager to learn and who are too lazy to learn.
Experience
Both consider the style color, but also see the price
So, how do the accompaniment people work? On Saturday morning, the reporter followed Li Yinuo and her client, Ms. Wang, and experienced a “sit with themâ€.
At 9:30 a.m., at Dennis Gate, Garden Road, Zhengzhou, the two men went straight to the 4th floor of the mall after a simple exchange.
“Today Ms. Wang mainly wants to buy business and casual clothing.†Li Yinuo said that generally before accompany shopping, he will first understand the professional, body characteristics, and suitable colors of the customer. Because Ms. Wang is an old customer, after previous tests, Ms. Wang belongs to medium-low brightness, medium-high saturation, medium-strong contrast color, style exaggeration, concise, straight line, these Li Yi Nuo has been clear to the heart.
After each visit to a brand counter, after a brief scan, Li Yinuo will quickly pick out clothes suitable for Ms. Wang from hundreds of pendants and match them with a set to make Ms. Wang try on.
“Ms. Wang herself is engaged in the design industry, and she also requires a certain sense of design for the clothing. She has a degree of fashion.†Li Yinuo said that she did not simply find out for Ms. Wang to wear beautiful clothes, but to meet her identity. Reflect their professional temperament.
The reporter noted that every time he comes out from a store, Li Yinuo will note the color, style, model, price, etc. of Ms. Wang's tried-on clothes.
Later, after passing through the window of a brand, Ms. Wang seemed to see the clothes in her heart and wanted to enter the store but was stopped by Li Yinuo.
She told reporters that, in fact, Ms. Wang of the two brands of clothes put on a great bar, but the price is too high, has exceeded the budget of Ms. Wang, so we must give up decisively.
Under Li Yinuo's instructions, Ms. Wang tried on a black-and-white striped dress and was surprised at the mirror. "I did not expect that I could wear this kind of clothes. It looks very foreign."
prospect
There is a lot of space to stay with
According to the reporter's understanding, in Beijing, Guangzhou, Shanghai and other big cities, many people who love shopping are accompanied by their own second career.
They publish information on the Internet, such as providing color matching suggestions and guidance; helping women with "selective syndrome" to get ideas and bags; or helping out-of-town people to solve unfamiliar problems and not know where to shop. Some men escorted the statement that "can act as a coolie and bodyguard."
"Sweep purchasers" will also publish their relevant information in advance and eliminate the concerns of others, usually charging by the hour, ranging from 50 yuan to 200 yuan.
In contrast, at present, the “fooling around†in the Zhengzhou market is more professional and responsible. They generally belong to a certain image design company, accompanied by shopping is not the only service content.
For example, an image design company, accompanied by shopping is the last item in all service processes, and it is also one of theory and practice. Almost every member can experience it once and then decide whether to purchase a “sale card†according to their own needs.
In addition, the reporter consulted several companies in the urban area and hardly found a man to accompany him. "Women can reassure women when they escort women?" A company employee said with a smile.
However, with the demand of the market, there may be men to stroll around. "The market for men to accompany the visit is broader. Apart from physical and security advantages, there are emotional advantages," said Zorro, who posted online information.
“The demand for this industry is still very large. Unlike beauty and hairdressing, it is already saturated, and there will be more considerable development in the future,†said Ms. Li in the image of Milan.
Tips
How can I become a professional
In order to become a professional escort person, in addition to possessing theoretical knowledge about color, we must first have a vision, and have a certain grasp of fashion and clothing. Second, we must have a certain degree of familiarity with the market, including being familiar with all the basic things in a shopping mall. Clothing brands, the general style of each brand, etc.; once again is experience.
Li Yinuo believes that it generally takes more than six months of training, including theory and practice, to become a qualified person.
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