In November, the joint venture brand sales ranking became the biggest winner in Japan

With the release of sales data for November by various car companies, the Chinese auto market's period has become more and more complete in 2017. In the year in which “micro growth” is the main theme, the “days” of the joint venture brands have been fairly comfortable and indispensable. Most of the sales targets can be completed by the end of the year, and North-South Volkswagen will still be far ahead, and the “ups” of Japanese brands in the middle of 2017 will be the most obvious.

Recently, according to the latest data published by the China Association for Multiple Occasions (CPCA), China Netcom found that in November 2017, sales of narrow passenger terminal reached 2,427,700, an increase of 3.9% year-on-year, and an increase of 9.9% from the previous period; from January to November Sales volume reached 210.725 million units, a slight increase of 2.3% year-on-year.

In November 2017, the joint venture brand car sales ranking ranked brand 2017.11 (vehicle) year-on-year 2017.1-11 (vehicle) year-on-year 1 SAIC-Volkswagen 222,976 20.3% 1,817,268 3.2% 2 FAW-Volkswagen 192,659 10.7% 1,737,875 4.0% 3 SAIC GM 190,595 8.7% 1,683,295 3.3 % 4 SAIC-GM-Wuling 173,247 26.1% 1,334,305 14.9% 5 Dongfeng Nissan 136,504 21.2% 1,105,609 11.5% 6 Chang'an Ford 84,216 -12.2% 708,619 -15.8% 7 Beijing Hyundai 82,006 -29.7% 705,771 -29.2% 8 Guangqi Honda 73,311 9.7% 662,630 10.8 % 9 Dongfeng Honda 6,9463 13.9% 650,665 25.0% 10 FAW Toyota 6,0421 2.0% 640,442 8.5% Watchmaking: Netcom Internet Info Agency

SAIC Volkswagen

This year, SAIC Volkswagen launched a number of new cars. In the SUV market, the Volkswagen brand and the Skoda brand's Wayang and Kodiak received good market response and sales. According to the latest statistics released by the National Association of Cargoes Association (CPCA), in November this year, SAIC-Volkswagen’s two brands sold a total of 222,976 new cars; in January-November, a total of 1,817,268 new cars were sold, an increase of 3.2% year-on-year. In addition, the sales of the Skoda brand in November alone reached 36,772 units, a significant increase of 9.5% compared to the same period last year.

FAW-Volkswagen

FAW-Volkswagen has positioned this year's product keynote as "focused" and focused on improving products, brands and systems. In the past November, FAW-Volkswagen's two brands (including Audi's imported cars) sold a total of 192,659 new cars, an increase of 10.7% from the same period last year, and continued to maintain double-digit growth. The major brands under the Volkswagen brand are also showing good market performance. November coincided with the first anniversary of the listing of FAW-Volkswagen's first crossover wagon, WeiLing. The vehicle achieved a significant increase of 367.3% in sales last month, reaching 6,552 units. In addition, Magotan continued to lead the B-class market. In November, 19,362 new cars were sold, an increase of 21.3% year-on-year; Sagitar and Bora's sales also reached 27,156 and 34,024, respectively.

SAIC General Motors

According to statistics from the CUCH, SAIC's general-purpose terminal sales were 1,905.95 million units in November this year, leaving only 2,000 vehicles apart from FAW-Volkswagen. Specifically, among the three major brands of SAIC GM, Cadillac is the best performer, with sales increasing by more than 50% in the first 11 months. In the first half of this year, Buick sales continued to decline and began to pick up in the second half of the year. By November, it was basically the same as last year. Among them, LaCrosse, GL8, and GL6, and Zhi Lang, which were listed shortly, played a significant role.

SAIC-GM-Wuling

SAIC-GM-Wuling was successfully promoted to a car manufacturer that has sold more than 2 million cars annually. SAIC-GM-Wuling is currently in the transition stage to the passenger vehicle market. The Baojun brand has introduced a number of new models, enriching its product spectrum. As of November, SAIC-GM-Wuling’s total terminal sales this year reached 1.34 million, an increase of 14.9% year-on-year. Baojun 510 can be said to be the biggest bright spot of the current Baojun brand. This month, sales volume has once again reached a new high, reaching 49,866 units. Today, only 10 months of sales have exceeded 300,000 units, and it can be said that it has become a current "strategic vehicle."

Dongfeng Nissan

Since 2017, the overall sales volume of Dongfeng Nissan has maintained a steady growth. In November, the sales performance of the company continued its previous good momentum and resubmitted the completed answer sheet. In November of this year, Dongfeng Nissan’s terminal sales reached 136,504 units, an increase of 21.2% year-on-year. Among them, the SUV family sales reached a record high, a year-on-year increase of 31.7%.

Changan Ford

Changan Ford Motor Co., Ltd. sold 84,216 vehicles in November, a year-on-year decline of -12.2%. In January-November this year, cumulative sales reached 708,619 units, a decrease of 15.8% from the same period last year. Ford Mondeo sold nearly 12,000 units in November, an increase of 61% year-on-year; cumulative sales from January to November were nearly 96,000 units, up 1% from the same period last year; sales of Ford brand imported models decreased by 22% year-on-year in November, but Ford Mustang and Fox RS/ST performed well, gaining 49% and 31% respectively in November

Beijing Hyundai

Beijing Hyundai Motor Co., Ltd. has launched a new generation of ix35 at this year's Guangzhou Auto Show and has released a new compact SUV-ENCINO, which has attracted a lot of attention. In the future, Beijing Hyundai will also increase its efforts in product offerings to provide consumers with more choices. At the same time as product upgrading, Beijing Hyundai’s market performance has further increased. Beijing Hyundai has grown rapidly again in November after its sales volume increased in October. Among them, the new Tucson, new name map, lead, new Lang moving, acceptable five models have sold over 10,000 monthly. It is worth mentioning that the new generation of ix35, which has just been listed, has sold nearly 4,000 vehicles and the future performance can be expected.

Guangqi Honda

Since entering into 2017, Guangzhou Automobile Honda has maintained steady growth. After achieving continuous growth for 10 consecutive months, November continued to maintain its good momentum. Terminal sales reached 73,311 units, a year-on-year increase of 9.7%. In addition, the five models of Guangzhou Automobile Honda achieved monthly sales of over 10,000. In terms of model performance, Guangzhou Automobile's Honda Accord sold 15,345 large bags in November, an increase of 11.1% from the previous quarter, including 1,981 units of Accord • mixed sales; November November sales of 10,605 units in a single month, an increase of 8.3% from the previous month; Fit in November Sales reached 10,379 units, a year-on-year increase of 12.2%.

Dongfeng Honda

Dongfeng Honda continued its rapid growth in 2017 and has twice raised its sales target to 700,000 units. As of November, this goal is about to be reached. In the first 11 months, the cumulative sales of Dongfeng Honda reached 650,665 units, an increase of 25% year-on-year; the cumulative sales volume of 647,371 units was sold, a year-on-year increase of 27.8%. According to official announcements, Dongfeng Honda sold 69,463 units in terminal units for the month of November this year, with 69,814 units approved for sale, up 13.9% and 10.2% year-on-year respectively. Among them, the new-generation CR-V, Civic, and XR-V models achieved monthly sales of three million units, especially the new generation of CR-V. In November alone, terminal sales reached 22,790 units (including mixed models), an increase of 39% year-on-year.

a Toyota

From 2015 to 2017, FAW Toyota has achieved positive growth for three consecutive years. As of September 15 this year, cumulative sales of companies have exceeded the 6 million mark. In November, FAW Toyota’s sales remained stable. In November this year, FAW Toyota sold 60,000 vehicles, an increase of 2% year-on-year. From January to November, the cumulative sales of the company were nearly 644,000, an increase of 8.7% year-on-year. FAW Toyota's new Prado and the new Rongrong joint stocks listed, with the previous launch of the new car, jointly promote the steady growth of corporate sales.

Conclusion

In 2017, the response speed of joint-venture brands in the Chinese market can be described as “sensitive”, the rapid deployment of new energy products, the implementation of the brand rejuvenation strategy, and the introduction of smart interconnection technologies. Products that meet consumer demand make most of the year’s joint ventures The brands have achieved satisfactory results. The remaining two negative growth brands are also sensible. First of all, in the past November, the first negative growth in the car market, which is the main reason for Changan Ford sales decline, more pressure to be passed on to the explorers, In 2018, more SUV models need to be introduced, and Beijing Hyundai’s sales in the first half of the year have been “dumped” due to other factors. However, with a series of new products, sales volume has gradually recovered in the second half of the year.