Futian JAC Dongfeng light truck streamlining classification, increase competition

In 2010, Jianghuai Light Trucks was fully integrated into the three major product lines of Great Fortune, Jianghuai Bell, and high-end light trucks on the basis of the existing five major sub-brands (Shuai Ling, Wei Ling, Chun Ling, Kang Ling, and Luck).

Among them, the "Great Luck" series is mainly for the county and township markets, using 100P shape design, including diesel micro-card "goodwill", 2.4-meter to 3.3-meter wheelbase "good luck", a larger tonnage of the wide body "good luck" The “Jiahuai Bell” series focuses on the suburban and intercity logistics markets, adopting the HUT 808 model, which includes the narrow-body Kangbell with traditional advantages of JAC, Zhongti Bell (see Note 1) and the large-tonnage light truck “wide The body of the "Wei-ling" and "high-end light-card" series include Shuai Ling and N721, which compete with Jiangling, Qingling and Omar in the urban logistics market.

High-end handsome bell

Narrow body bell

The formation of the three major product lines of JAC's light trucks was expected by reporters. With Jianghuai Kang Ling + Jun Bell + Wei Ling + Shuai Ling + good luck + more micro "goodwill" + bigger "good luck" + "N721" (see note 2) product matrix completion, integration of the original There are inevitable sub-brands. On the one hand, simplification of the product line can implement a clearer strategy for the identification of terminal communications; on the other hand, the benchmarking and reference with competitors is more clear and can greatly enhance the competitiveness of the full range of products.

JAC light gauge brand integration into the three major series, Dongfeng shares re-demarcation of product divisions (see Note 3), the direct message to the outside world is that the top three light trucks will directly capture the killing.

Before, one of the domestic benchmarks for light-duty trucks - Beiqi Foton's light truck products are mainly divided into several series of "Times", "Aoling", and "Omar", and the market positioning is low-end, medium-end, and high-end, respectively. One series includes narrow body small tonnage, medium to medium tonnage and wide body large tonnage models. Its obvious feature is the broad coverage of the light-card segment market, the product line extends to the lowest-end market in rural areas, plus Futian's ubiquitous sales network, light truck sales have been ranked first in the industry.

Now, following successive adjustments of the JAC and Dongfeng light truck product lines, the market landscape has undergone subtle changes. In the future, each market segment will form the competitive situation of “Great Good Fortune”, VS Futian Times VS Dongfeng Furuka, Jianghuai Bell VS Futian Aoling VS Dongfeng Dolika, Jianghuai Shuai Ling VS Futian Oumac VS Dongfeng Kaipute. . In particular, the constant implementation of JAC's “Great Luck” strategy, coupled with the sinking of its marketing service network, has enabled it to truly complete the layout of a full range of economic products, thus providing a strong guarantee for the 2010 Jianghuai production and marketing of 200,000 light trucks. . The resulting objective result is that it is difficult for the Foton “Times” light truck to enjoy exclusive “cakes” in the county or township markets.

While frontline companies such as Futian, Jianghuai, and Dongfeng will further divide the mid- to low-end market, the future war on the high-end light truck market will continue to escalate. In this regard, the first few companies are short-circuited. In 2009, the annual sales volume of Omar and Shuai Ling also add up to more than 20,000 vehicles, only about half of the high-end light truck enterprise JMC JMC. However, with the adjustment of the JAC high-end light truck series, Futian Oumako series, and Dongfeng Kaipute series product structures in place, the competitiveness of these three companies will gradually increase.

Jianghuai good luck

Wide Body Wave Bell Light Truck

Note 1: The Chunling II is a 1995mm wide body, but it is mainly used as a supplement to Zhongjun Bell.

Note 2: Strictly speaking, N721 can not be regarded as a higher-end version of handsome bell, but the future of the full range of varieties of JAC light trucks .

Note 3: Domestic sales of light trucks ranked third - Dongfeng Motor Co., Ltd.'s light trucks were previously divided into five sub-brands: Dongfeng Duolika , Dongfeng Kangba , which walked on large tonnage light trucks, Dongfeng Xiao Bawang, Dongfeng Jinba, and Dongfeng. The stars are narrow-body medium and low-end light trucks, mid-range mid-range light trucks and high-end light trucks. The problem is that there are many sub-brands, and the “Xiao Wang” sinks not enough. The sales of the whole series of products are olive-type: the middle-level products are mostly, and the sales of low-end and high-end products are small.

In 2010, Dongfeng light trucks were integrated into the three major series of Freka, Dolika and Capt. They were targeted at low-end, mid-range and mid-range markets. Dongfeng XBN, Dongfeng Jinba and Dongfeng Dolika were merged into Dongfeng “Dolica” and “Furika” product lines. Dolika has S (narrow body cab, short wheelbase small tonnage), M (China) There are three grades for the driver's cab, medium tonnage, and L (wide cab, large tonnage), which are mainly targeted at the mid-range and mid-to-high-end freight markets at level 3 and above; Furuika also has S-narrow body, M-body and L wide body of the points, the configuration is simplified, emphasis on practical economy, the price range is further explored, positioning is the 34 low-end and low-end county and township markets. Dongfeng Kangba equipped with the Dongfeng Cummins Engine and the high-grade light truck Dongfeng Star were merged into the Kepute (transliteration of English Captain) transcoder of Dongfeng Co., Ltd. and operated by a dedicated project team.

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