After Dongfeng Tianlong was listed on May 18, 2006, it sold less than 2,000 vehicles that year and reached 23,000 vehicles in 2007. In 2010-2011, it sold nearly 100,000 vehicles for two consecutive years. Since its listing, it has sold more than 300,000 units. Tianlong's good market performance made Dongfeng Commercial Vehicle Company stand in the first place in the heavy truck industry. In 2012, in the context of a sharp decline in the industry, in the first four months, Dongfeng Commercial Vehicles sold 54,000 heavy trucks. Dongfeng Tianlong has cumulatively sold 30,000 units in January-April, and the market share of Dongfeng Commercial Vehicles has increased by 0.57 percentage points. Maintain the heavy truck industry first. After continuously summing up experience and improving mechanisms, the “Iron Triangle†of Dongfeng Commercial Vehicle Co., Ltd. is no longer just a collaboration of several departments, but the reshaping and transformation of the entire system. The “Iron Triangle†has become an effective collaborative market for the entire value chain. Kind of idea. From the initial pursuit of sales volume up to the promotion of brand value, from the early pursuit of short-term commodity response to the response of the entire production cycle product line, from the early pursuit of individual problem response speed to the current system automatically respond quickly, in the past 6 years, with the Dragon market Expansion As a practical basis, Dongfeng Commercial Vehicle's "Iron Triangle" mechanism has driven the entire value chain to rapidly respond to the profound transformation of the market system. Tong Dongcheng, deputy general manager of Dongfeng, said that the "Iron Triangle" mechanism is not a simple model but an open culture. This open culture, internally, learns from each other in this way to realize the value of the individual and the value of the company; for the outside world, to allow Others to see, touch, and learn, this is Our advantage. Integrating Global Technology to Accelerate Development of Tianlong Heavy Trucks as a Highway Logistics Solution Provider Based on Tianlong, Dongfeng Commercial Vehicles Co., Ltd. actively promoted the overall vehicle solution and helped customers build industrial solutions to boost the efficiency and safety of road transportation. After several years of practice, Dongfeng Commercial Vehicle Co., Ltd. has made relatively effective explorations in seven industries, such as LTL logistics, hazardous logistics, cold chain logistics, and coal transportation, and has provided professional customers with professional transportation solutions. Especially in the hazardous chemical logistics industry, Dongfeng Tianlong has been given the honor of “Customize the benchmark car for the hazardous industry†and “The Best Gift for Dongfeng to Dangerous Logistics Customersâ€. While providing complete logistics solutions for industrial customers, Dongfeng Commercial Vehicle Co., Ltd. responds to national policies and is actively and proactively conducting forward-looking explorations. For example, under the current conditions that the logistics industry has not yet fully implemented drop-and-hook transportation, Dongfeng Commercial Vehicle Co., Ltd., based on Tianlong products, combines the characteristics of the logistics industry, developed a set of lines in the areas of commodity technology, Internet of Things management, and sales model. An effective road transport scheme for suspension and suspension of roads has been actively explored for the promotion of suspension and transportation, and has gained approval from the transportation industry. Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., said that in the long-term development process, Dongfeng Commercial Vehicle Co., Ltd. has become increasingly clear about its mission: First, to promote the efficiency of the road transport industry through professional vehicles and service programs. This means that we are not just a truck manufacturer, but also a provider of road transport solutions. The second is to enhance the brand value of Dongfeng through the improvement of customer satisfaction, making Dongfeng brand become a trusted international brand. The third is to create profits for shareholders, create happiness for employees, and contribute to the society through brand development and sustainable profitable growth. Obviously, the establishment of system competitiveness, from selling products to providing solutions to the transformation of the business model, is a new starting point for Dongfeng Commercial Vehicle Company to open "China's east wind and the world's east wind." Transforming from product management to brand management If the Dongfeng Commercial Vehicle Company's management layer is operating its products in the early days of Tianlong's listing, after six years of tempering, Dongfeng Commercial Vehicle Company has begun to further promote the brand stage. From the perspective of sales volume, the Dongfeng Commercial Vehicle Company's medium-heavy trucks have been stable in the top three positions in the world for many years. However, the management of the company clearly realized that this cannot prove that Dongfeng is an international brand. In the new stage of development, Dongfeng Commercial Vehicle Co., Ltd. will use its own accumulated system capabilities and innovation capabilities to turn the Dongfeng brand into a global brand, not only to remain first in the Chinese market, but also to be recognized by customers in overseas markets. To this end, Dongfeng Commercial Vehicle Company has taken a solid step. The first step is to strengthen the leading position in China; the second step is to become a leading brand in Asia; and finally become a brand with global influence. pipe belling machine,Plastic Grinder System,Plastic Crusher System Deke Plastics Machinery Co., Ltd. , http://www.china-plastic-granulator.com
Dongfeng Tianlong "When the economy is not at the beginning". The ancient philosophy of China shows us that any success is both the beginning of decline and the new starting point for climbing to higher mountains. Dongfeng Commercial Vehicle Co., Ltd. has always maintained such a sense of urgency at the management level, not indulging in the joy of success, but rational thinking, seeking change, and moving toward higher and further goals.
Established a full value chain system for competitiveness
Dongfeng Tianlong's listing in the past six years has brought Dongfeng Commercial Vehicle Company not only the success of its sales, but also the overall strength of the entire value chain. This has gradually established the competitiveness of Dongfeng Commercial Vehicle Corporation. 
Dongfeng Commercial Vehicles will never forget that during the half year after listing, Dongfeng Tianlong was not able to sell well and could not find where the customers were. The management of Dongfeng Commercial Vehicle Company quickly realized that the adjustment of product structure did not mean that the customer's approval was in place. They conducted internal review and reflection. In response to the rigid market response, Dongfeng Commercial Vehicle made a series of changes. Soon, a well-known mechanism, the "Iron Triangle", was established in the Dongfeng Commercial Vehicle. That is, customer-centric, product planning, R&D, and sales work together, and each department supports each other and collaborates to meet customer needs. The first iron triangle is the "iron triangle of commodities," and now the "service triangle" and even "the spread of the iron triangle" have gradually established and played an important role. After a series of internal changes, Tianlong's product line is gradually enriched, from a few models to a rich product line for each segment.
In the past six years since its listing, Dongfeng Tianlong has implemented deeper marketing transformation to implement sub-sector marketing. At the same time, it has also increased the sales volume of Tianlong, and is also continuously enhancing customer value. 
In the six years since Dongfeng Tianlong was listed on the market, Dongfeng Commercial Vehicle Company has gradually gained a leading position in the heavy truck industry in China. In 2011, "Tianlong" won the well-known trademark in China. This is the first well-known trademark for a single product platform in the commercial vehicle industry. Dongfeng Commercial Vehicles has maintained the brand reputation of medium and heavy trucks for the first time in three consecutive years. China's Dongfeng is widely known in China. In overseas markets, Dongfeng Commercial Vehicles has entered the Southeast Asian, Middle East, and African markets, and is also developing markets in South America, Russia, and Central and Western Asia. Although Dongfeng Commercial Vehicles has prepared sufficient goods for overseas markets, it is still advancing steadily. Huang Gang said, "Dongfeng Commercial Vehicles is not seeking short-term sales, but Dongfeng Brand's long-term presence in the local market. We should not be short-lived." To this end, Dongfeng Commercial Vehicle Company places greater emphasis on product quality and after-sales service. "The troops and horses did not move, and the grain and grass first." In order to enter a market, Dongfeng Commercial Vehicle Co., Ltd. must establish a complete after-sales service system in the local area, not only allowing customers to buy good products at a satisfactory price, but also allowing customers to use them without worry, thus establishing overseas customers to the east wind. Brand awareness and trust.
Dongfeng Tianlong: 6 years with gold heavy truck Tianzhilong