In 2011, affected by the slowdown in market environment and domestic demand, the heavy-duty truck market was severely affected. In addition, fierce competition from major brands brought certain resistance to the development of heavy-duty trucks. In this situation, the China Card went against the trend and went well. Stainless Steel Check Valve,316 Stainless Steel Check Valves,Stainless Steel Lift Check Valve Dazhong Valve Group Co., Ltd , http://www.dazhong-valves.com
At the recent Beijing Auto Show, major truck companies have released their own China Card products. Although Dongfeng Liuqi did not participate in the exhibition, with the good market adaptability of its products, it stood out among many Chinese card products and its sales volume gradually increased.
The reason why there is such a good sales volume is inseparable from the development concept of Dongfeng Liuqi. At the Dongfeng Liuzhou Automobile Business Annual Meeting 2012, Dongfeng Liuzhou Automobile proposed the strategic positioning of “enhancing brand value with first-class service and achieving leapfrog development with first-class network†in 2012, and strengthen marketing transformation in the market where both opportunities and challenges coexist. To win market with Dongfeng Liu Auto's self-competitiveness to meet customer demand products.
According to the person in charge of Dongfeng Liuzhou Automobile, in 2012, Dongfeng Liuzhou Automobile will gradually strengthen its network construction and service network capabilities, and through the transformation of sales models such as value marketing, sub-category marketing and service marketing, it will strengthen its market segments. Dongfeng Liuzhou's product advantages, and strive to increase sales. On this basis, Dongfeng Liuzhou Automobile has successively carried out series of activities such as "best-purchase" value marketing, "model market" operation policy, and 6A standard service, which laid a good foundation for the marketing of China Card.
The excellent quality of Dongfeng Liuqi Zhongka products is also an important factor in the prosperity of China Card Market. Dongfeng Liuqi Zhongka has always been very popular after its launch. In particular, the Dongfeng Liuqi Longlong M6 series has become the benchmark model in the field of China Card, and it has taken a leading position in the truck industry. Among them, the Dragon 609 card is the third generation dragon product launched by Dongfeng Liuzhou Power. It combines safety, comfort, convenience, high efficiency, and reliability. It shows a clear European style everywhere and is launched. Given the "King of Innovation in European Technology, King of Security and Comfort", it has become a strong competitor in China Card Market. Its Dongfeng Cummins Engine and Yuchai's engines are all domestic mature and main models. After many tests in the market, the reliability is first class. And in the China International Truck Fuel Contest, Dongfeng Liuqi Longneng 609 won the National Fuel Economy Champion for 4 consecutive years. It is also such a remarkable performance that it has been recognized by the majority of users.
In addition to the advantages of the product itself, Dongfeng Liuzhou also promoted the brand image and enhanced user awareness by launching series of activities such as the China Card Extreme Challenge and the Skills Match Competition.
In the future, Dongfeng Liuqi Zhongka will also move toward a higher goal. In the overall development blueprint and business plan of Dongfeng Motor Co., Ltd., Dongfeng Liuzhou Automobile is developing into commercial vehicles and passenger vehicles. With the advancement of capacity expansion project of Dongfeng Liuzhou Automobile Co., Ltd., during the development period of the “Twelfth Five-year Planâ€, commercial vehicles will develop hundreds of new models. By 2015, Dongfeng Liuzhou Automobile Co., Ltd. will strive to become an annual production and sales of 100,000 commercial vehicles. China's mainstream truck company.
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