·American media: LeTV Ecology leads China's car networking industry

Wardsauto, a well-known American automotive data information and industry news website, said that although China does not currently lead in the global electric vehicle manufacturing industry, in the new round of competition for in-vehicle intelligent interconnection systems, Chinese companies are very likely to be leaders.
Article author Alysha Webb said that China has the world's largest auto market, and the number of Internet users is also the world's number one. The somewhat ambiguous word "Internet car" just combines these two areas. “The current automotive industry is no longer centered on mechanical technology,” said Thilo Koslowski, vice president of Gartner Market Research, an American company interviewed by Ward. “The Internet company has no boundaries for cars.”
The Internet of Vehicles is a business venture in China. Innovative companies based on in-vehicle intelligent interconnection systems have sprung up, and LeTV, which is committed to creating a vertically integrated closed-loop ecological chain and a horizontally expanding open ecosystem, is leading the industry. change. “Unlike the traditional auto industry, Chinese companies are closer to the starting point of other countries in the competition in the Internet auto industry,” said Raymond Pei, a senior intellectual property attorney at LeTV (USA), in an interview with Ward.
At present, the LeTV car networking project is progressing in an orderly manner. In addition to the LeTV car network China and the US team led by CEO He Yi, there are also EUI and smart of LeTV (new super TV) and LeTV mobile intelligent company (super mobile phone). The development of talent, the LeTV car networking team across China and the United States has expanded to more than 200 people. According to LeTV insiders, LeTV will announce the addition of a heavyweight executive in the field of UI system development, which is responsible for the development of the LeTV car networking system. Jia Yueting’s never-ending talent strategy is generating a strong rebellion, attracting high-end talents from around the world to join.
“Entering the Internet car industry is a step in the way for LeTV,” said a partner at McKinsey in Shanghai. “They have made great success in the big screen of the user's living room, and now they are trying to gain a place in the smart phone field, and the car. The inner screen will be the final battlefield."
In addition to LeTV, Botai, Cheyin.com, Feizhi Magnesium and other startup companies, BAT (Baidu, Alibaba, Tencent) and other platform-based Internet giants, plus high-tech, NavInfo and other car map traditional "strong team" They are actively fighting for the cake in the car networking market. The above companies, such as LeTV, Botai, etc., directly extend their reach to the whole vehicle manufacturing, and strive to create a closed-loop industrial chain combining software and hardware; BAT pays attention to the advantages of the platform to open up and down; and startups like Flying Magnesium are constantly getting The favor of the investment and financing market.
Eco-type enterprises take the lead in comparing the current startups in the field of car networking. BAT has a large platform, but the internal ecological synergy effect is worrying. Almost every business unit fights itself; new entrepreneurial companies have limited strength and are over-reliant on vehicle-enterprise customers; Enterprises that open up the upstream and downstream industry chain and form an ecological closed-loop business model are expected to take the lead.
According to reports, at present, LeTV's core concept of “platform + content + terminal + application” has begun to produce a huge counter-effect. The LeTV super mobile phone just launched in the first half of this year continues to break the fastest sales record: On June 2, 90,000 music 1 sold out in 17 seconds, 10,000 music 1Pro6 seconds sold out, and 200 music Max engineering machines sold in 1 second. exhausted. On June 16, 100,000 LeTV super mobile phones sold out in 21 seconds. On June 30, 120,000 super mobile phones sold out in 46 seconds.
The continued success of super TVs and super phones has undoubtedly laid a good foundation for the success of super cars. This is not only a pre-drilling of the future marketing communication of super cars, but a large number of super TVs, super mobile phones, TV boxes and LeTV client users accumulated in the future will be high-quality and self-owned channels for super car products.
Raymond Pei said that the core product that can seamlessly integrate and connect super TVs, super phones and future super car screens is LeEco EUI, an intelligent ecological interaction system based on the unique LeTV Ecology. The cross-terminal nerve center is a human-machine operating system based on the LeTV ecosystem to create a multi-screen, multi-screen, and multi-screen experience. It is the bridge between users and LeTV, which is the core competitiveness of LeTV. one.
However, in an interview with Ward Auto, Koslowski also offered a piece of advice to companies involved in this industry transformation: "They need to respect the complexity of the car and related regulations." In this regard, as China's most respectful intellectual copyright. One of the company's LeTV, Raymond Pei told reporters: "LeTV is committed to registering patents related to Internet vehicles. At present, the company's engineers line up to download the new ideas about Internet cars in their minds. We must apply for a patent. Our goal is to catch up with the IP number of companies such as Tesla in the fastest time, and adhere to the characteristics of LeTV's ecological openness, and seek more opportunities for sharing and cooperation."
Analysts said that LeTV Ecology has invested in the "big bang" of the auto industry with the courage and stance of the world's first Internet company to announce the creation of a car. It may lead many Chinese innovative companies to "go global". The world's competition has taken the lead.

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