Xichai was named as customer satisfaction engine brand

The “Industrial Combustion Engine Customer Satisfaction Press Conference” sponsored by the China Internal Combustion Engine Industry Association was held in Beijing National Convention Center on October 9th, 2011. The “Top Ten Internal Combustion Engine Brands Satisfied by Customers” was announced at the conference.

It is reported that the “Top Ten Brands of Internal Combustion Engines Satisfied by Customers” in this appraisal is the collection of industry insiders’ feedback information through online surveys, relevant exhibition site surveys, magazine clip questionnaires, and telephone interviews for more than half a year. The China Internal Combustion Engine Industry Association finally released after review.

For many years, Xichai has always put “to make users more satisfied” as one of its corporate missions, and it has never ceased to pursue perfection. In 2011, Xichai entered four entrepreneurial ventures. It also took the four-time start-up to achieve the leading position in the diesel engine technology industry and its brand influence in China as a strategic concept. The company quickly started its brand building work, and used its professional strength to carry out desk study and explore experts. Interviews were conducted among internal employees, group customers and terminal customers to fully analyze the status of the Xichai brand, discuss the direction of brand construction, and adopt practical measures to continuously improve the short boards found, and continuously improve the customer satisfaction of Xichai.