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2013-2014 is a node in the development of the semiconductor lighting industry. The lighting technology continues to advance, the industry and the market are flying together. In 2014, in this atmosphere, people can't step into the same river twice, and LED technology is also the same. . With the advancement of LED lighting and the promotion of favorable policies, the price of LED lighting products has been basically close to or even lower than traditional energy-saving lamps. Undoubtedly, 2014 will be a year in which the LED lighting market has begun to fully erupt. It is expected that LED lighting companies will further open the gap and the echelon pattern will appear. According to the time of entering LED lighting and the nature of business, there are currently three camps in the LED lighting industry: new LED lighting companies, traditional LED companies, and cross-border LED lighting companies.
The traditional lighting market is shrinking, and the LED lighting market is expanding. It is believed that LEDs will maintain a relatively fast growth rate in the next few years. Traditional lighting companies, new LED lighting companies, cross-border LED companies, etc., these camps are grabbing market cakes in different ways, but only a few prominent protagonists can grasp the market voice.
Analysis of the advantages and disadvantages of the three camps: traditional lighting LED lighting companies have experienced a long development, deeper in brand and channel, can use the brand and channels to quickly bring LED lighting products to the market, but the ship is difficult U-turn, the market reaction rate is slow, and it is still not mature enough in the research and development and technology of LED lighting products. In order to become the protagonist of the LED era, traditional lighting companies must meet the following conditions: First, mutual assistance, laying a market with distributors and establishing good brand influence; Second, mutual trust, enterprises need to increase marketing efforts and product development. , to attract dealers of traditional lighting, to establish a sense of trust between the two sides; the third is interoperability, enterprises must grasp their own channels, brands, product positioning, accurately establish effective distribution channels, in order to truly play the role of channel construction; the fourth is Complementing, the LED industry will be more and more integrated in the future due to LED price, channel, brand, market and scale. Many traditional lighting companies are also beginning to integrate complementary resources with new LED companies.
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New LED companies: With the advancement of LED lighting and the promotion of favorable policies, the market is constantly emerging with various new types of LED lighting companies. These companies are constantly injecting various breakthroughs and innovative thinking into the industry as a fresh blood. Constantly promote the rapid development of the lighting industry. The new LED lighting company, lightly loaded, no burden, fast start, fast, with technology and product advantages, but channel and brand building is a weak link. However, new LED lighting companies are also facing the dilemma of a rapidly changing market. For this reason, such enterprises need to establish their own channels. At present, new LED lighting companies are more focused on the development of the LED lighting market. In addition, e-commerce channels will become mainstream in the future, and many new LED lighting companies in the industry are eager to try. All in all, the new LED lighting companies need to judge the advantages and disadvantages of various channels according to their own development characteristics, and establish a nationwide channel in a short period of time. Followed by the brand building of the system. New LED companies need to make more efforts in the segmentation field to build their own brands.
Cross-border LED enterprises: With the continuous development and maturity of China's LED lighting industry, technology integration between LED lighting industry and related industries, and cross-border products have emerged. The industry is optimistic and even attracts cross-border mergers and acquisitions. Judging from the industry chain research, many LED companies have the demand for mergers and acquisitions and refinancing this year. The scope of cross-border is not only the integration of the middle and lower reaches, the horizontal market, the technology and the service in the vertical industrial chain of the LED lighting industry; it also shows the integration between different industries. Cross-border LED companies have come to see this good field, and the capital is strong, but the interlacing is like a mountain. Copying the successful experience of other industries to the lighting industry may be counterproductive, resulting in a lack of clarity on the lighting industry and thus losing direction. , causing blind investment. Then there are more companies that cross the border. For them, LED lighting products are only an addition or supplement to the main business. By then, the industry will become more crowded, and the crisis of LED lighting companies will really come.
Who will hold the leading position in the LED echelon pattern?
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