Dense Phase Conveyor,Dense Phase Mini Pot Conveyor,Dense Phase Conveying System,Dense Phase Pneumatic Conveyor Quantum Conveying Systems Yangzhou Co.,Ltd. , https://www.quantum-sino.com
LED lighting business development strategy analysis
Following the rise of energy conservation and environmental protection, LED lighting has been strongly supported by the government. At the same time, it has attracted a batch of industry warriors to continue to invade, making the LED lighting industry an unprecedented prosperity. However, with the advent of the industry integration period, today's LED companies are also facing the natural law of survival of the fittest. In such a big environment, how to survive is already a hot topic in the industry public opinion. Let's take a look at the whole body. Let's take a look at it: how to stand firm in an industry with fierce competition but unlimited money, how to seize the straw of the group and not be covered by the storms of the industry. Difficulties: The road to transformation and upgrading is not good. In recent years, there is a popular saying in the industry: this is a good era and a bad one. indeed. As incandescent lamps gradually withdraw from the market, people's awareness of energy conservation and environmental protection continues to strengthen, the government is paying more and more attention to LED lighting, and with the impact of e-commerce, the traditional lighting and lighting industry is beginning to be threatened, and transformation and upgrading have become industry development. the key of. However, is the road to transformation and upgrading really as good as it is? Dehao Runda acquired Guangdong Jianlong (Packaging Factory) in 2009 and officially entered the LED industry. However, as the leader of the lighting industry, Dehao Runda has suffered losses in the process of transformation and upgrading. According to Dehao Runda's annual performance report, after the huge loss of 40,902,600 yuan in the fourth quarter of 2013, Dehao Runda once again exposed huge losses in the first quarter of 2014, with a loss of between 20 million and 40 million yuan. . In this regard, the relevant person in charge of Dehao Runda gave this explanation: the market competition intensified, the company's small household appliance business orders fell compared with the same period of the previous year, and the company's operating cost listing caused the company's comprehensive gross profit margin to fall, as well as the company's period expenses, especially finance. The cost was significantly increased year-on-year. In fact, LED lighting as the emerging sunrise industry this year, its focus is no longer on pure production can make profits, LED lighting is more focused on technology, function, service improvement and innovation. Therefore, huge investment often threatens the development of the enterprise itself. The warriors in the industry can only scream that the road to transformation and upgrading is not good. Strategy 1: Let's worship. The saying goes: A bamboo is easy to fold, two bamboos are difficult to break, and ten bamboos are clumped together. In the period of industry consolidation, in order to better live more companies will choose to go hand in hand with like-minded industry elites. In fact, since 2013, the phenomenon of cooperation between small and medium-sized enterprises has been ubiquitous. For example, the Wichi Alliance, which just completed the summer new product launch conference, is one of the most concerned roles in the industry. In addition to the alliance between brand companies, the industry is also popular with the development of the alliance between the chambers of commerce, such as the Jiangxi Chamber of Commerce jointly created Jiangxi. Wanli lighting store. Put people who are good at each field into a strategic alliance, share information, share resources, complement each other's strengths, and develop a market in the group. In the off-season, it will be much stronger than the individual's single-handedness. Therefore, some industry experts believe that for the current LED lighting industry pattern, whether it is out of the group to break through, strengthen the advantages, ahead of the opponent's considerations, or establish the status of China's LED lighting industry, create a national industry, resist foreign enemies The need for aggression, the integration and cooperation between enterprises and enterprises has become an irreversible trend. Industrial development has entered a period of real integration. Enterprises need to improve their resilience and anti-risk ability in complex and ever-changing markets. The inter-enterprise cooperation model needs to be carried out vertically, horizontally and even vertically. Companies must also understand the advantages of each other to blend together. Strategy 2: Let's get married. At this year's Guangzhou Guangya Exhibition, Yin Wei, the managing director of Teyoushi Optoelectronics Technology (Shanghai) Co., Ltd., said in an LED lighting forum that those companies that blindly enter the LED industry do not understand the lights or leave the market early. Fortunately, those enterprises that have the basis of doing light can try mergers and acquisitions in the face of competition, and eliminate a group of enterprises that are not suitable for market development. With the continuous advancement and development of the industry, the industry has gradually reached the stage of choice between life and death, and mergers and acquisitions seem to be no longer the flood of beasts in the industry. In recent years, mergers and acquisitions have become the norm of industry development. People are also famous for their marriage: marriage. For example, Sanan Optoelectronics and Yuyuan Optoelectronics, Dehao Runda and NVC Lighting, Furi Electronics and Mairui Optoelectronics, Zhouming Technology and Shenzhen Radio Optoelectronics, etc., can see that similar marriages are not a rare case in the industry. Undoubtedly, in the golden period of industry development, all major LED lighting companies have made full efforts, occupying channels, paving the market, and branding, and only survive for one purpose. In the process of marriage, each needs to be taken, and the advantages of resources complement each other, which is better than the effect of each enterprise. Some industry experts said that the major giants are buying LED companies. The strong alliance and the combination of advantages will inevitably bring certain influence to the LED industry. The acquisition is a trend and will continue to occur in the future. Reporter's notes Every industry development has to undergo a certain stage of integration. The LED lighting industry has developed to this day. Although there are various problems in the industry that need to be solved urgently, all kinds of good news are not fake. During this period of choice between life and death, what is the straw of life-saving, the development of enterprises between the two groups, strong alliances or will become the primary choice for the survival of enterprises.