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It should be said that with the rapid development of the auto industry, auto parts companies in China have also grown and expanded. In particular, over 20 years of reform and opening up, auto parts companies have faced strong opponents in the world and dared to fight. Strong enemy, has achieved unexpected results. However, there are also some people in the industry who do not see this, and believe that the pressure, setbacks, difficulties, and challenges faced by auto parts companies in China are much greater, and they are worried about the prospects of auto parts companies in China. The author believes that everything has its two sides, and that we must look at everything and see it as one. We must not only see our shortcomings, but also our achievements. It is necessary to see both the side of the problem and the bright side, face the reality, face the future, and analyze it calmly to know what is known and what to do. The author believes that the current auto parts companies are facing "three major opportunities" and "three major challenges."
Opportunity 1: China has become a procurement center for foreign auto companies, creating opportunities for parts and components companies to go abroad. Due to the high production costs of European and American auto industries, foreign auto giants have shifted their spare parts purchases to reduce costs. It is understood that the average hourly wage for German automotive industry workers is 33 euros, which is 50% higher than France and Italy equivalents, and 20% higher than that of the United States and Japan. General Motors Chairman Wagner said in an analysis of the cost of GM and the American auto industry that the top priority is high pensions and medical insurance to make companies overwhelmed. In 2004, GM spent 5.2 billion U.S. dollars on medical and pension insurance, and allocated an average of 1,525 U.S. dollars per vehicle. In order to reduce costs, in September of this year, more than a dozen engineers from North American General Motors conducted field trips to a number of auto parts makers in China to select common partners. According to GM insiders, GM North America will also establish a global procurement center in China. According to Ford, Ford’s purchases in China in 2002-2003 amounted to US$1 billion, and it is expected that in the future China’s auto parts market will purchase US$6 billion, which will be 7%-10% of Ford’s global purchases. Volkswagen's headquarters procurement specialist Lu Carter announced that in 2006, Volkswagen Group plans to purchase one billion US dollars worth of parts and components in China. This $1 billion does not include the purchase of joint ventures. VW also plans to purchase more than one billion U.S. dollars worth of auto parts annually in China. At present, global automakers are hoping to reduce costs through global sourcing. This is a rare opportunity for Chinese parts suppliers. China's auto parts companies should seize opportunities, improve quality and brands, and further strengthen costs. Concept.
Opportunity 2: The vast domestic market creates opportunities for the development of parts and components companies. In recent years, the development of China's auto market is obvious to all and the situation is gratifying. According to the China Association of Automobile Manufacturers, China’s auto market continued to maintain steady and good growth in 2005, with 5.707 million automobiles and 5.7582 million automobiles sold in the year, an increase of 12.55% and 13.54% over the first half of the year. In addition to the annual sales of about 160,000 imported cars, China’s auto market has exceeded the 5.88 million units in Japan’s mainland with a total scale of 5.92 million vehicles, ranking second in the world, second only to the United States. With the central macro-control policies, the country continued to stimulate domestic demand, encourage consumption, and maintain a steady growth in the auto market. The auto market in 2006 started well. In the first quarter, it produced 1.7844 million units and 1.7322 million units, which was a year-on-year increase of 36.26% and 36.85% respectively. Although the auto market in April was down from March, it still maintained a rapid growth year-on-year. From the statistics of production and sales volume, in April, automobile production and sales reached 686,100 units and 672,900 units, an increase of 25.20% and 25.42% year-on-year, of which, 483,100 units and 468,400 unit vehicles were sold and sold, an increase of 36.51% and 39.1 respectively year-on-year. %, commercial vehicle production and sales were 203,100 and 20,450,000 vehicles, an increase of 4.60% and 2.36%, respectively. From January to April, automobile production and sales amounted to 2,471,800 and 2,406,700, an increase of 33.08% and 33.48% year-on-year, of which 1,753,800 and 1,717,900 vehicles were sold and sold, which was an increase of 48.75% and 49.79% year-on-year, and commercial vehicle sales were 7.1 million. The number of vehicles and 687,800 vehicles were up by 5.84% and 4.92% respectively. Experts predict that in 2006, the Chinese auto market will still maintain a growth of 10% to 15%, and the annual sales of automobiles will be between 6.4 million units and 6.6 million units. In particular, this year will usher in energy-saving and environmentally friendly small-displacement auto sales. Spring. Such a vast domestic auto market has created opportunities for the development of auto parts companies.
Opportunity 3: Good environment and atmosphere create opportunity for independent innovation of parts and components companies. The "Proposals" adopted at the Fifth Plenary Session of the 16th CPC Central Committee emphasized that during the "11th Five-Year Plan" period, independent innovation should be used to enhance the level of industrial technology. Developing advanced manufacturing industries, increasing the proportion of service industries, and strengthening basic industrial infrastructure construction are important tasks for industrial restructuring. The key is to comprehensively enhance independent innovation capabilities, strive to master core technologies and key technologies, enhance the ability to transform scientific and technological achievements, and enhance the overall industry. techinque level. We will establish a technological innovation system that combines enterprises as the mainstay, market orientation, and the combination of production, education and research to form the basic institutional framework for independent innovation. We will vigorously develop high technologies that have a major role in promoting economic and social development, support the development of major industrial technologies, formulate important technical standards, and build the technological foundation for independent innovation. Strengthen the construction of national engineering centers and enterprise technology centers, encourage application technology research and development institutions to enter enterprises, bring into play the innovation vitality of all types of enterprises, especially small and medium-sized enterprises, and encourage technological innovation and invention. We will implement fiscal, taxation, finance, and government procurement policies that support independent innovation, develop entrepreneurial risk investment, strengthen intermediary services such as technical consulting and technology transfer, and improve incentive mechanisms for independent innovation. Strengthen the protection of intellectual property rights, improve the intellectual property protection system, and optimize the innovation environment. These preferential policies and measures in the "Proposal" are like a strong heart, which will greatly promote the pace of independent innovation in China's auto and parts companies. A good environment and atmosphere create opportunities for auto parts companies to innovate independently.
Challenge 1. Multinational giants erode China’s auto parts market with technology, branding, and management. As China's auto parts sector has lifted its shareholding limit on foreign investment, “sole proprietorship†has spread among multinational auto parts companies. According to recent disclosures by relevant manufacturers, in the past six months, more than 10 multinational companies such as Delphi, Mahles, and Bosch have established new production bases in China, and more than 90% of them are wholly-owned enterprises. This year, parts and components companies have successively established 3 The company invested hundreds of millions of wholly-owned R&D centers. Recently, the person in charge of Delphi revealed that Delphi currently has eight production bases in China and one R&D center that has just been established. Two of the parts companies and one technology center established at the end of last year and early this year are wholly-owned enterprises. Delphi has further developed. The focus is on a wholly-owned R&D center, and the technology developed by the China R&D center in the future will belong to Delphi. From the point of view of engine parts manufacturers, Mahle is the fastest-growing company in the "sole proprietorship". Currently, Mahler's shares in all Chinese companies are more than 50%. Its engine plants in Nanjing and Chongqing have completed the "monopolization". "The transformation and the newly established technology center are also wholly-owned enterprises. According to relevant persons from Mahle China, Mahle has already acquired shares of joint venture partners in Nanjing, Chongqing and Tianjin, and Mahler's new investment in China has taken its global share. 10% of investment, and this figure has further expanded. Another component giant Bosch is also expanding its domestic investment ratio. According to Bosch's plan, Bosch's investment in China will reach 650 million euros from 2005 to 2007, and sales will double by 2007. A senior expert in the parts and components industry said that we can selectively liberalize foreign OEMs with a limited “last hurdleâ€. In the spare parts area has been completely liberalized. In this way, foreign parts giants will not only rely on themselves as the global original suppliers of a number of joint ventures to occupy the Chinese market at the first time, but also rely on their advanced technology and huge capital scale to continuously annex and eliminate relatively weaker ones. Domestic parts and components companies have established their monopoly in China. The figures from the China Association of Automobile Manufacturers show that China’s auto industry currently has an annual demand for parts and components of about 80 billion yuan, and that the level of circulation of auto parts and components from the primary market to the regional operations and then to retailers is at least 2400 per year. 100 million yuan in transaction volume. At the same time, according to industry insiders, the average profit margin can reach 30% in the China's spare parts market where competition is not sufficient. It is precisely this fancy cake that Mahler pays attention to long-term development without sacrificing his immediate profit. According to this development, how much domestic domestic spare parts companies can still have? This is a problem that cannot but arouse meditation and wake up. According to industry insiders, the parts companies are also related to the “lifeline†of the Chinese auto industry. It should cause the relevant government departments to pay enough attention.
Challenge 2. The substantial increase in raw materials has increased the cost of auto parts industry. In recent years, various raw materials used to produce automobiles have risen sharply, adding to the cost burden on auto parts companies. Take steel as an example. On February 22 last year, Nippon Steel, Japan’s largest steel company, reached an agreement with the world's largest iron ore miner, Brazil’s CVRD. The two sides decided to increase the price of iron ore by 71.5%. One day later, as China, Representatives of the iron and steel enterprises' negotiations, Baosteel announced the acceptance of the fact that iron ore prices rose by 71.5 in the new year. The news came as Chinese steel companies were shocked! The soaring price of ore meant a rise in steel prices. From the second quarter, Baosteel issued The price adjustment notice is raised by 600 to 800 yuan per ton. This year, steel has further increased. On May 23, Baosteel announced its third-quarter product price adjustment plan. The price of its main products rose sharply and was generally raised by RMB 200-300 per ton. Just three months ago, Baosteel has raised the price of its products in the second quarter by 300-700 yuan, the highest increase of 18%. In terms of engine parts enterprises, taking Hunan Jiangbin Machinery (Group) Co., Ltd. as an example, since 2003, the prices of aluminum ingots, copper, nickel, and magnesium used in the production of pistons have increased by a large margin. More than 30%, this year, the increase is even more serious, and the increase has reached more than 40%. The continuous rise of raw materials has already caused unprecedented pressure on auto parts companies.
Challenge 3. Parts are subject to pressure from OEMs, and the prices of products continue to decrease. The entire vehicle industry has expanded its scale to stimulate consumption and has waged a price war. In recent years, the automotive industry has boosted consumption through price cuts. The auto market price war has led to the loss of profits. This loss of profits has not caused much impact on the entire vehicle industry. On the contrary, it has caused serious impact on most parts and components companies. The entire vehicle industry shifts the cost to its supporting auto parts companies. According to media reports, at the end of 2004, FAW Car adjusted the price of more than 100 parts of Mazda6, and the maximum price reduction rate reached 40%. In early 2005, Shanghai General Motors announced that the price of the parts and components of the respective models was reduced by the General Motors Corporation. A total of 505 commonly used vulnerable zeros were reported. The average decline in accessories was nearly 21%, with the highest drop of 50%. Hunan Jiangbin Machinery (Group) Co., Ltd. is a specialized company that mainly produces and operates pistons, gears, and oil pumps for automotive engines, and is also the single largest production base for military pistons in China. In the past three years, the price of pistons for leading products has dropped by 10 per year. %, the price reduction is tens of millions of yuan per year, which is the direct profit of the company. This rise and fall has exacerbated the competitive pressure of local parts and components companies and the survival environment of the local parts and components industry is worrying.
At present, China's auto parts enterprises are both opportunities and challenges, just as Li Qingwen, president of the China Auto Newspaper Company, stated at the 3rd China National 100 Best Auto Parts Suppliers Award Ceremony and the 2nd China Auto Parts Summit Forum: Regardless of changes in the Chinese auto market, as long as Chinese auto parts companies can seize the opportunity to adapt to the needs of the world auto industry, identify their own market positioning and establish their own development strategy, it will not only become the basis of the Chinese auto industry. , will also become a foundation for the development of the world's automotive industry."
Three Opportunities and Three Challenges for Auto Parts Enterprises>
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