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With the continuous improvement of the income level of residents in our country and people's pursuit of quality of life, the development space of China's auto industry continues to expand, and auto parts manufacturers are also increasing. Under such a premise, while the industry is booming, the offline market is gradually becoming saturated and competition in the industry is becoming more intense. Opening up new online markets has gradually become a new model for the development of auto parts manufacturers.
In recent years, the rapid development of China's Internet technology, the emergence of e-commerce platform has created a new way out for the development of modern enterprises. For auto parts, especially steering wheel manufacturers, this is undoubtedly a broad market to expand sales Great opportunity. According to Li Lianhe, general manager of Lianhe Auto Parts Manufacturing Co., Ltd., Yutian County, on the one hand, auto parts manufacturing companies can obtain more professional and timely industry information through the e-commerce platform, thereby breaking through the difficulties of developing customers under the offline market. On the other hand, the vast majority of consumers through the portal site can compare and screen the products provided by auto parts manufacturing and manufacturing businesses, and eventually form a partnership with the merchants, and at the same time increase the visibility of the manufacturers and achieve a surge in offline sales.
As a senior expert in the auto parts industry, Li Lianhe also stated that China’s auto parts industry has been increasing at an alarming rate every year. Intense industry competition has forced companies to seek new development, but for many auto parts manufacturers, The e-commerce development model is the first choice, because through the e-commerce platform, businesses can release product information more quickly, accurately and comprehensively, realize information exchange and communication with customers, and save production costs while effectively improving Business reputation.
Some experts analyze that: China's demand for auto parts will maintain a high growth rate in the future development, industry competition will be further intensified, the future of auto parts production and manufacturing businesses should be trying to improve product quality At the same time, with the advantage of the Internet as soon as possible to achieve docking with customers, the most important thing is to let customers understand and familiar with the company, so that the company's visibility has been further improved.
Today, China's e-commerce is heading toward the development of mobile Internet with a more dominant position. This means that in the future development planning of the automobile manufacturing and manufacturing industry, attention should be paid to the development of the online market, and the APP client should be implemented with the advantages of a car portal. The new marketing model will eventually form a profitable method that “the online sales drive sales growth under the line†to enhance the market competitiveness of the company and maintain its dominant position in the market.
The development of a wide range of automotive parts and components markets tends to be networked