Tesla, the electric vehicle manufacturing giant that once robbed the limelight in the capital market, was once called "the apple of the automobile industry" by many people. Now the head of the company has joined the team. At the performance briefing on the 11th, Musk said that Tesla's growth track can make the company's market value reach 700 billion US dollars in 2025, which is comparable to the current Apple. 2-Piece Can Production Line,Two-piece Can Production Line,Two-piece Can Production Line Zhejiang Golden Eagle Food Machinery Co.,Ltd. , https://www.goldeneaglecanmaking.com
Of course, this is a good expectation for ten years. At the moment, regardless of industry status, market capitalization or brand influence, Tesla is still far from being able to compete with Apple. Looking ahead, if it is not possible to continue to introduce products that can subvert the mass consumer market, Tesla may never be the next Apple.
It is undeniable that Tesla is indeed an imaginative and innovative company. Excellent battery management system, powerful power performance, futuristic shape design, and the control system of Silicon Valley's cutting-edge technology... All of these are elements of a sci-fi blockbuster that resembles the Superman protagonist's standard car, all gathered in Tesla's models. in. More importantly, Tesla's future goal is to make it affordable for most people. The automaker, which has emerged from Silicon Valley, has long since emerged from the shackles of traditional auto industry standards and has become a high-tech enterprise with vehicles as its carrier and platform.
Not only broke the industry boundaries on the “contentâ€, Tesla also broke the rules in terms of sales. Unlike traditional car companies, Tesla has established its own retail experience store worldwide, adhering to the vertical sales model and cultivating its own user base. This is highly similar to Apple.
But now Tesla is just Tesla - a niche brand with an annual sales of only 30,000. Even with its loyal fans like “fruit powderâ€, Tesla, which has only one main model, is far from being able to take the lead in the huge auto market.
If you must compare Tesla with Apple, perhaps Tesla is more like Apple at the beginning of this century. At that time, Apple is transforming from a traditional computer manufacturer to a consumer electronics manufacturer, first launching the iPod test water market, initially building an iOS operating platform, cultivating user operating habits and loyalty to the brand, and then launching the iPhone as a heavyweight product. Take the market. Now Tesla has also embarked on a similar trajectory: the initial launch of Roadster to verify the feasibility of the product, and then stimulate market interest through Model S, accumulate market experience, build brand reputation, and then plan to launch Mode X will be the main high-end SUV route, and sold The Model 3, which is only half the price of the existing model, is clearly designed to fully occupy the market.
However, compared with the subversive impact of the Apple iPhone on the mobile phone industry, Tesla's innovative products can only be said to have shaken the automotive industry, but did not bring about fundamental changes. The iPhone provides users with a completely different experience than before. Whether it is the control method, the interface, or the manufacturing materials and processes, it has surpassed all the mobile phone manufacturers at that time and exceeded the imagination of the users. Tesla's Model S has a completely different power system than a traditional car, but it is no different from most cars in terms of driving experience. More importantly, in the field of pure electric vehicles, other traditional car companies continue to exert their strength, and they are not behind Tesla in technology and marketing.
At present, the entire electric vehicle industry is facing growing troubles. In addition to technical problems such as battery and charging, consumers' doubts about the practicality and convenience of electric vehicles have not been completely eliminated. In such a market environment, Tesla can successfully create disruptive products that can conquer the mainstream market. The distance between Tesla and Apple may be precisely the distance between such a product that can subvert the mass consumer market.
· Should be more "disruptive" than Apple Tesla