North is the fourth factory or the nearest "set foot"

In the planning, where did the Beijing No. 4 modern factory settle in, once again aroused the attention of the industry?

A few days ago, the reporter was exclusively informed that the location of the Beijing No. 4 modern factory will no longer be limited to the previously rumors of Chongqing, Wuhan and other mid-western cities, but it is very likely that it will settle in nearby provinces and cities in Beijing.

In fact, because of the imbalance between production and sales, Beijing Hyundai began to build the fourth factory. The Beijing Automotive Group began its site selection in 2013. With sales exceeding 1 million units in 2013, the problem of insufficient capacity has increasingly constrained Beijing Hyundai, and the implementation of the fourth plant as soon as possible is probably the only way to solve this problem.

After the news of the settlement of the fourth factory in Beijing, which was set up in 2013, Chongqing, Changsha, Wuhan, Xi’an, and Chengdu were all included in the city’s alternative cities.

Before this, the industry rumors that the fourth Beijing modern factory has been basically finalized in Chongqing, but a certain person in charge of Beijing Hyundai recently told reporters that the location of the Beijing No. 4 modern factory is still in the inspection stage, does not rule out the possibility of eventually settled in neighboring provinces and cities in Beijing.

“The original idea was to build the fourth factory in the Midwestern cities of Chongqing, but then some provinces and cities around Beijing also had the idea of ​​participation. We all hope that the Beijing Municipal Government will give support to build the fourth factory in the local area.” Beijing Automotive Group One An insider told the reporter that the surrounding provinces and cities have taken consideration of the local economy, industry, employment, etc., and hope that the Beijing Municipal Government and Beijing Automotive Group can support Beijing Hyundai to set up the fourth factory.

According to relevant statistics, from the brand establishment in 2002 to the end of 2013, Beijing Modern achieved 503.6 billion yuan in sales revenue, which has driven the development of 168 ancillary enterprises (including about 50 supporting enterprises in Beijing), and solved employment of about 150,000. People, Beijing Modern's contribution to the surrounding areas of Beijing is obvious.

The reporter learned that in the consideration of Beijing Modern's site selection for factories, there are two main factors: supporting policies and production environment. Among them, support policies related to infrastructure, hydropower, roads, land prices, labor costs, etc., while the production environment includes the degree of integration of supporting enterprises and maturity. From the perspective of supporting policies, local governments in various regions have demonstrated their sincerity, but in terms of the production environment, the surrounding provinces and cities in Beijing are obviously unique.

“An entire vehicle manufacturer needs hundreds of supporting companies to assist. After the completion of the construction of Beijing No. 4 Factory, it is an entire industry chain. Therefore, before the plant is built, we must first examine whether there are similar industrial gathering areas in the region. To reduce transportation costs and operational risks, this is a circulatory system.” The above-mentioned Beiqi Group insiders said that from the current situation of inspection, Beijing’s No. 4 modern factory has clearly not “go away.”

Multiple considerations As a matter of fact, as early as 2013, the site selection for the fourth Hyundai factory in Beijing was started. From the previous mid-western cities with a louder “cry” to the cities that were recently finalized in Beijing, the location of Beijing’s No. 4 modern factory has not been able to hear from behind. Apart from considering the above-mentioned facilities, the “relocation "The more invisible input costs and the different considerations of BAIC and Hyundai Motor Co. have also become important factors.

Judging from the current support policies, conditions such as those in Chongqing are unprecedented. According to the Catalogue of Advantageous Industries for Foreign Investment in the Central and Western Regions (2013 Amendment) published in May 2013 jointly by the National Development and Reform Commission and the Ministry of Commerce, a total assembly plant will be built in 22 central and western provinces, cities and autonomous regions including Chongqing. Gained income tax relief and exemption of imported equipment from tariffs and other preferential policies.

Moreover, local governments will also attach preferential conditions to the land and taxation levels. In addition to local automobile companies such as Chang'an and Lifan, Chongqing, which has the automobile industry as the pillar of economic development, has eight large-scale automobile enterprise groups such as SAIC and Dongfeng, and has established a certain scale of parts and components supporting industrial clusters.

It is said that in fact, BAIC Group does not oppose Beijing’s modern cross-regional development. In 2010, in order to achieve cross-regional development, Beijing Automotive Group acquired Guangzhou Baolong and established South China Base in Zengcheng, Guangzhou. Prior to this, Changan Automobile (9.13, 0.09, 1.00%) "entered Beijing" to establish a production base, but also gave the reasons for Beijing's fourth modern factory to "run away from Chongqing." However, the consideration of Beijing Hyundai's shareholders is that the land resources of Chongqing Tensions, and the land resources of Xi'an and other places that they have visited have been good, which has led to disagreement between Beiqi and Beijing Hyundai Korean shareholders on the location of the new factory.

In addition, based on actual investment considerations, according to the current domestic automobile industry policy, if Beijing Hyundai chooses to locate in other external provinces and cities such as Chongqing, it is necessary to take the merger and reorganization of local enterprises as a prerequisite to obtain the passenger vehicle production qualification of the new factory, which is bound to Increasing the capital investment of Beijing Hyundai in the early stages of the construction of the plant, so Beijing Hyundai also appeared to be more cautious in the site selection of the fourth factory, in order to more comprehensively focus on the long-term development plan.

Bottleneck to be broken Under the backdrop of the stagnant location of the fourth factory, Beijing Hyundai also seems to have deliberately slowed down its development in 2014. According to Beijing Development’s previously announced development plan, its 2014 target growth is only 4.8%, which is far lower than the average industrial level predicted by the CAFA at the beginning of the year.

In fact, in recent years, with a number of hot models, Beijing Hyundai has maintained a relatively high sales growth, and production capacity has gradually begun to show. After the third plant was put into operation, Beijing Hyundai’s overall capacity reached a million, and sales support was still strenuous. In 2013, Beijing Hyundai achieved sales of 1.03 million vehicles, and its three plants have capacity utilization rates as high as 115%.

To this end, Beijing Hyundai has to slow down. In 2014, Beijing Hyundai set its annual sales target to 1.08 million, although it was only 50,000 more than the actual sales in 2013. However, for Beijing Hyundai, the production capacity has been overloaded. "Beijing Hyundai has sold more than one million vehicles last year. All three factories have used up their production capacity. There must be a breakthrough in production capacity to grasp the good opportunities for market growth," said Jia Xinguang, a well-known analyst in the automotive industry.

According to the "Twelfth Five-Year Plan" strategic target released by Beijing Hyundai in 2011, by 2015 Beijing's modern production and sales volume will increase to 1.4 million. Based on the current sales growth trend of Beijing Hyundai, with the continuous advancement of the "DS" (middle and advanced car SUV models) strategy, Beijing Hyundai is expected to maintain its growth rate of nearly 20%, excluding its production capacity, and its 1.4 million sales target. It is not difficult to achieve.

“From the current situation, the bottleneck of production capacity has severely constrained the sales growth of Beijing Hyundai. The importance of 300,000 vehicles in the new factory planning to Beijing Hyundai is self-evident, so BAIC Group is also stepping up its efforts to promote the new factory. The implementation of the "Beiqi Group," said insiders. Obviously, the implementation of the Fourth Factory is not only the basic guarantee for Beijing Hyundai to maintain the "modern speed" and the first camp for maintaining stability, but also an important prerequisite for achieving its "12th Five-Year Plan" strategic goal.