In the car symbol design, a large number of traditional Chinese elements (Facebook, porcelain, folding fans, lanterns, traditional ornaments, etc.) and simple nationalized colors (preferring to solid colors and large contrasting colors) are simply used. The typical model is the NEEZA concept car launched by Shanghai Volkswagen. It is targeted at sporty multi-purpose cars that reflect the individuality and vitality of young and middle-aged people. It incorporates a large number of design elements with Chinese characteristics in the NEEZA: the entire body is typical. Chinese Red is the base. The body arcs deliberately embody the traditional aesthetic concept of the Tianyuan area. Together with the typical traditional Chinese symbols such as the hot-spirited firewheel hub, the Hungmu apricot headlight, and even the NEEZA license plate is also traditionally Chinese. The moire pattern surrounds, similar to the extension of the Chinese traditional plaque, and is accompanied by an English font written with a brush. The overall feeling is a hodgepodge of traditional Chinese elements. Another example is Chery’s Oriental son, as the most important front face of a car, its original intention is to reflect the temperamental characteristics of Chinese literati by combining classical and modern styles, but its expression lacks the overall sense and temperament of today’s car design. Characteristics of the times. Although Nguyen Nguyen and the Oriental Sons are wider and the space utilization rate is in line with the Chinese people's aesthetic desire, through questionnaire feedback, it can be found that by transplanting the traditional symbols and their meaningless simple combinations, it does not provide much theory for the sinicization of domestic cars. And practical support in practice. China's auto products have a large gap with foreign countries in terms of symbolic modeling and meaning-giving levels. As a result, they have led to the misunderstanding of cognitive and action abilities in symbol design, and the emergence of simple and rough imitations and deliberate individualization of product concepts. . This style of work can easily lead to a bad habit of not actively reflecting on the traditional traditional symbols, and stubbornly insisting that the existing traditional symbols, culture, and technology are what we need to adhere to. This concept has created obstacles to the current status quo. . Product Culture and Social Reality In today's society of information explosion, there is a general contradiction phenomenon, that is, in the context of multi-valued social culture, the public expands individual differences infinitely, and even separates individuals with absolute personal differences. The sameness with others makes mental communication and ideological communication more difficult and complex than ever. Because people feel that it is difficult to grasp the impermanence of social rhythm or the growing sense of insecurity that has accumulated for all new things, people are urged to seek homogenous, location-based groups. In this process of seeking, there is often a desire to accelerate integration into a certain group. The group expects to be an individual state that is commonly imitated in the global living environment. Therefore, the problem of the consumer society is not in the production field. In the public sphere of human society and individual interaction, the way to shape the automobile model lies in the rationalization of human-social interaction, not in the quantity of products provided in the production field. Moreover, the ability of automotive technology itself is weak, and its huge technical power should be attributed to the joint forces of society and history. The Value Perspective of China's Auto Product Modeling Elements The Way of Characterization of Chinese Elements The demand of social reality at the life level is skeptical about the designers’ passionate expression of the Chinese elements in automotive products. This situation has not been expected to see new things in China. The local audience should be. Although the initial purpose of the symbolization of Sino-Symbolization was to target the domestic market, the essence of this symbol full of emotions was an expression of national sentiment, but it later became the main expression of the dream of the Chinese auto race under the globalization background. one. Knitted Thin Scarf
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