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Analysts said that in order to make huge profits, multinational commercial vehicle giants are accelerating their seizure of China’s commercial vehicle market, and domestic commercial vehicle companies should remain sober-minded.
The China News Agency quoted the Economic Information Daily as saying on November 12 that on July 15, China National Heavy Duty Truck announced the signing of a long-term strategic cooperation agreement with the world's third-largest heavy truck manufacturer, German Man. On August 30, China FAW and the United States General Motors Corporation jointly established FAW-GM Light Commercial Vehicles Co., Ltd. with 50% shareholding and 30-year joint venture period; on September 28, Anhui Jianghuai Automobile Co., Ltd., with the United States Caterpillar and the United States Navistar. The joint venture company signed a framework agreement for the joint venture and cooperation of medium and heavy trucks.
For the new wave of joint ventures between domestic and foreign commercial vehicle companies, China National Heavy Duty Truck and other domestic commercial vehicle companies believe that this is a signal that multinational commercial vehicle giants have fully penetrated the Chinese commercial vehicle market. This trend has both advantages and disadvantages. The “profit†is that through joint ventures, domestic commercial vehicle companies can obtain support from international advanced technology, share and share resources, and share resources. The “disadvantages†lie in the fact that the tide of joint ventures is highlighted by the fact that multinational commercial vehicle giants are Earn huge profits and seize the huge pressure of China's commercial vehicle market.
According to Tong Jingen, chief economist of China National Heavy Duty Truck (Hong Kong) Co., Ltd., the pressure is mainly manifested in two aspects: On the one hand, in the context of the fact that the Chinese family car market is dominated by foreign brands and domestic brands cannot really dominate in the short term, multinationals The commercial vehicle giant’s goal of quickly occupying China’s commercial vehicle market has become clear; on the other hand, in the Chinese market, especially in the rural areas where there is a huge demand for commercial vehicles, multinational commercial vehicle giants are anxious to divide up the way through cooperation with domestic brands. This market is inevitable.
The commercial vehicle market in China has maintained an average growth rate of over 10% for many years. Even in the global economic downturn of 2008, the sales of commercial vehicles in China continued to increase year-on-year. This "attractive" market is attracting capital from all sides.
As domestic commercial vehicles have the same operating capacity, their price levels are mostly lower than those of imported cars, and they are more economical. Therefore, their own brands have long dominated the domestic commercial vehicle market. However, after the cross-border commercial vehicle giants have penetrated China’s commercial vehicle market through capital operations through joint ventures, the market landscape may change.
Domestic enterprises should acknowledge the gap and follow up in a joint venture
On October 20th, in 2009, China’s 10 million vehicles were off the assembly line of the China FAW Group headquarters in Changchun, marking China’s entry into the world’s “ten million-level auto club†country that has been controlled by the United States, Japan, and Europe in the past. Ranks. However, there is still some distance from the “powerful country of automobilesâ€. To shorten this distance, technological innovation remains the key.
It is understood that compared with the highest international level, commercial vehicles in China are mainly represented by three aspects: comfort, safety and environmental protection. At present, domestic commercial vehicles are continuously innovating and developing from these three aspects and enhancing their technological strength. Wang Shanpo, chief engineer of China National Heavy Duty Truck (Hong Kong) Co., Ltd., said that although in the short term China's commercial vehicles still cannot produce products as high as those in developed countries, as long as we adhere to market demand-driven independent innovation, domestic commercial vehicles and international The highest level of par is just a "time problem."
At present, China’s commercial vehicles have paid more attention to humanistic design in terms of comfort. Many indoor and outdoor settings have been fully comparable to high-end passenger vehicles. In terms of safety, the performance of domestic commercial vehicle owners and passive safety systems must not only reach the national level. The specified targets, and some companies also actively strive to pass strict European standards testing; In terms of environmental protection, China's commercial vehicles in the engine power while upgrading, the various energy-saving emission reduction levels are also increasing.
However, the process of stepping forward is not all the way. Taking the example of improving environmental protection, China's commercial vehicles are seeking development in the game trade-offs. Tong Jingen introduced that the international mainstream commercial vehicle engine emission standards Euro III, Euro IV, and Euro V are all proposed by developed countries and they are strongly advocated in the world. He said that on the one hand, of course, we must unswervingly increase the level of emission reduction; on the other hand, we must not blindly engage in "equipment competitions" with developed countries, consume empty enterprise development potential, and must gradually improve the environmental performance of our products.
The olive branch must be calm and pragmatic
China's commercial vehicle development has stepped into the "capital operation" phase. In response, industry insiders pointed out that in the joint venture of Chinese and foreign commercial vehicle companies, we must take the premise of maintaining corporate innovation as the prerequisite, and advance cooperation with a calm and pragmatic attitude.
First, we must maintain the initiative for innovation and adopt progressive cooperation. According to Ma Chunji, chairman of CNHTC, Sinotruk has gone through a 25-year gradual “long†journey from the technical cooperation with Man Corporation to the formation of a 25%+1+1 equity stake in the strategic partnership. It is through long-term mutual understanding and cooperation that the two parties have established a more stable trust relationship, making the cooperation between them more standardized and stable.
Second, step by step pragmatically promote "independent innovation." Foton Automobile News spokesman Zhao Jingguang believes that a joint venture between China's commercial vehicle companies must first find out whether they need technology, capital, brand, or market, and find a synergy point in order to cooperate and win. Tong Jingen said that we must push forward independent innovation with a pragmatic attitude.
Third, international cooperation and domestic cooperation are coordinated. Given the technological advantages in developed countries and frequent extension of joint venture olive branches to domestic commercial vehicle companies, China’s commercial vehicle companies must remain sober-minded and not be able to easily hand over their shares; it should ensure that the joint venture can truly bring long-term business development. benefit. At the same time, domestic commercial vehicle companies must continue to strengthen horizontal cooperation and resolutely avoid internal friction.
View related topics: Joint venture hot car
Multinational commercial vehicle giants slam the Chinese market, Chinese companies must also be calm and pragmatic