Mercedes-Benz China localization rate accelerated

After tasting the sweetness of the rejuvenation strategy, Mercedes-Benz tried to compete with its competitors in localization. “The localization rate of Mercedes-Benz this year is only 30%. According to the plan, the domestic-made models will reach close to 50% next year, and the localization goal of 70% will be realized by 2015 at the latest.” Mercedes-Benz China Vice President of Sales Cai Gongming According to the first day of the Guangzhou Auto Show, Mercedes-Benz is the fastest growing luxury brand in the high-end car market. This year, Mercedes-Benz aims to become one of the fastest growing manufacturers in the high-end car market for the fourth consecutive year. This is not only a goal, but also a hard indicator.

In the first 11 months of 2010, Mercedes-Benz cumulatively sold more than 122,500 vehicles in China and doubled sales on the basis of the same period the previous year. The year-on-year increase of 119% not only led Mercedes-Benz to continue to lead the Chinese luxury car market, but also sold 140,000 cars annually and BMW's annual sales of 150,000 were only a few steps away.

At last year's Guangzhou Auto Show, Mercedes-Benz with its Mercedes-Benz, AMG, smart and Maybach four brands, with as many as 28 models and an unprecedented scale of 1,800 square meters debut. According to Hao Bo, executive vice president of sales and marketing at Mercedes-Benz (China) Automobile Sales Co., Ltd., Mercedes-Benz's younger strategy has achieved amazing success. "With A, B, C, GLK The young Mercedes-Benz lineup represented by Smart and Smart has become an important part of Mercedes-Benz's sales in China. It has been welcomed by young elites, and the passion, initiative and vitality it represents are also the essence of Mercedes-Benz's brand connotation for nearly 125 years. More powerful power."

Cai Gongming stated that the younger generation means personalized demand and Mercedes-Benz’s full range of products have been introduced into China. Next, Mercedes-Benz will pursue personalization within each series of products.

As the GLK class of the "young Mercedes-Benz" family representative model, there has been news that it will be made domestically. This time it has been further confirmed that the executive vice president of Beijing Benz executives said that the GLK domestic production is already in the plan and it is expected that by the end of this year, the latest by 2012. It can be achieved early in the year.

It has been revealed that Beijing Benz will also plan to introduce a new Mercedes-Benz car each year during 2012-2015. The introduction of a new platform model is also in line with the "Young Mercedes" slogan that Beijing Benz launched at the Guangzhou Auto Show. In this way, until 2015, Beijing Benz will gradually form a GLK, E-class, C-class, and has a product system of six models such as three small car series.

In fact, in the next five years of Mercedes-Benz's plan, the increase in localization can be described as the key. It is reported that Beijing Mercedes-Benz’s sales target for this year is 80,000 units, and next year it will renovate its existing production line and start building new factories. At the same time, the Beijing Benz engine plant will also be completed and put into production in 2013 with a production capacity of 300,000-500,000. Vehicles for the production of the next generation of Mercedes-Benz engines.