Li Chi bathroom: lead online agent model

2014 is nearing completion. In the coming year, the sanitary ware industry has experienced baptism again and again. From "lead exceeds the standard" to the new national standard reform; from "new consumer elimination" to credit management; from "resource integration" to preparation for listing; from "running tide" to electricity supplier gold rush. The sanitary ware industry is undergoing unprecedented changes, and transformation and upgrading have become the top priority of this transformation.

Cost pressures give birth to new models

In 2014, the pattern of the sanitary ware industry is quietly changing. In particular, the fierce collision between the traditional agency model and the online agency model has brought new opportunities and challenges to the entire sanitary ware industry. With the increasingly fierce competition in the bathroom market, promoting the bathroom reshuffle process, in the flood of survival of the fittest, bathroom companies have to take the transformation and upgrading as the top priority for corporate development. According to experts' predictions, the battle for this model will profoundly affect the entire sanitary ware industry for a long time to come.

At present, in the entire sanitary ware industry, the operating costs of sanitary agents continue to increase, and warehousing fees, freight charges, property fees, renovation costs and other management costs are also increasing. Due to the current market downturn, the inventory of agents has accumulated and the warehouse rental, decoration costs, depreciation of storefronts and warehouses, and the cost of management personnel have continued to rise, which has further dampened the confidence of agents. In addition, agents also face the risk of product obsolescence brought about by the backlog of inventory.

Therefore, saving costs has become an important means for many sanitary agents to win profits, which has spawned a new agency model - online agency model. In online agent mode, agents or terminal distributors implement real-time delivery from the brand agent's web agent platform based on the web platform. At the same time, with the acceleration of the pace of national urbanization and the rapid development of the modern logistics industry, transportation costs continue to decrease, transportation speed is quick and convenient, etc. Agents and terminal manufacturers can supply goods from manufacturers within a few days. Therefore, agents and terminal vendors do not need to order a large number of products at once. This will inevitably reduce the inventory of agents and even eliminate inventory, and realize “0 stock agent”, thereby reducing the financial pressure on agents and the resulting management. Operating costs, which can put more energy into business development.

Lai Chi bathroom as the bathroom industry took the lead in launching the online agency model brand, first to achieve interactive docking manufacturers and agents, through its own factory direct platform - "Tianjin Mall", directly with the agent to achieve docking. It is understood that the "Tianjin Mall" uses the member model ordering platform to break the traditional business model. Agents only need to achieve real-time ordering and settlement through the "Tianjin Mall" platform. Because of the huge inventory of the "Tianjin Mall" and the constantly updated spot supply, it provides agents with spot protection. How much volume the agent needs can be directly placed on the “Tianjin Mall”, and the number of orders required can be reduced, which reduces the pressure on the agents’ inventory and capital, reduces the management and operating costs, and reduces the investment risk. .

What is more convenient is that agents only need to pay attention to the “Tianjin Mall” public account on Wechat via mobile communication devices such as mobile phones, and they can conduct real-time inquiries on inventory. The inventory is clear at a glance, simple, convenient, and fast.

Brand strength ensures spot supply

Located in Nan'an, Fujian Province, China's Sanitary Sanitary Area, Lichi is a professional manufacturer of high-quality ceramic sealing faucets, time-delay self-closing flushing valves, showers, bathroom accessories, electronic induction sanitary ware, sanitary ceramics, and copper ball valves. Large companies that develop, design, manufacture, and sell dozens of products such as showers, showers, and water tanks. With the formal launch of the Lai Chi Chaozhou Ceramics Operations Center, Lai Chi Sanitary has officially become a modern sanitary enterprise integrating manufacturing, precision machining, assembly and testing.

According to Chen Chi-Chang, chairman of Li Chi Sanitary Ware, Li Chi has introduced advanced production equipment and modernized production lines for many times. At present, it has established a complete product line production and supply system with sufficient inventory to meet real-time spot supply.

At the same time, Lai Chi strong R & D team, has introduced innovative and cost-effective products, regardless of style, shape, quality are in the leading position of sanitary ware trend. According to the requirements of the market, the products have been continuously updated and replaced, and now dozens of series and thousands of products have been scaled up to meet the purchase needs of customers.

In addition, Lai Chi also established a large-scale OEM center, supporting a large number of strength brands, especially the high-end bathroom brands in the world and favored, and become a strategic partner.

Refined management and strict quality control

In today's increasingly market-conscious brand, the establishment of a brand image is particularly important. If the quality of the product is not enough, the company's reputation is not good, and the service is not in place. How about the brand image? Li Chi bathroom chairman Chen Changjiang said in an interview with the media.

Bathrooms are durable consumer products that may only be replaced once in seven or eight years. Therefore, the quality of people in the selection of sanitary products is the primary condition. Material is an important factor in determining product quality. Different materials, the price is very different, consumers care about bathroom "material" has become a matter of course. However, in daily life, individual merchants often deliberately conceal the way they obscure some items, making it impossible for consumers to figure out the material of the product, making it difficult for consumers to “buy expensive counterfeit goods” when they buy a bathroom.

“Whenever market competition must be based on quality and control of product quality, the entire industry will develop normally and will have vitality and influence.” Chen Changjiang admitted, “The sanitary ware industry is closely related to people’s lives and its products Quality directly affects people's health.Therefore, whenever sanitary ware companies must put product safety at the top of the list, companies must protect their product quality and enhance their reputation so as to win the trust of consumers."

How to control the quality of enterprise products, Li Chi has its own set of rules. This means that Li Chi will intensify quality inspection and inspection in a series of processes including product development, production, assembly line operations, multi-link quality inspection, late product quality tracking, product information feedback, and technical improvement, and quantify various items in detail. Inspection indicators, through the manpower inspection and machine inspection to form a double quality inspection security, the establishment of multi-point interspersed intensive inspection network, with the greatest density and the highest intensity of close inspection of product quality, reduce the yield of substandard products.

It can be said that Li Chi has brought to the extreme the quality of every quality inspector and every quality inspection device served by the quality inspection system and the quality inspection system. There is no doubt that the near-rigorous and almost perfect quality inspection system is the ultimate weapon that guarantees the high quality of Hengtong sanitary ware.

Future: Improve the model and promote change

On July 30, 2014, Quanzhou Lichi Technology Co., Ltd. was officially listed at the Shanghai Equity Trusteeship Exchange Center. This signified that Lichi Sanitary had officially landed on the Shanghai Equity Exchange Center platform and achieved seamless docking with the capital market. This is also the first company officially listed in Shanghai Nan'an City, the company's equity custody trading center. Lai Chi Sanitary Co., Ltd. entered the Q-plate listing of the Shanghai Equity Trusteeship Exchange Center. It is not the end, but a new starting point. This means that Lai Chi Sanitary Co., Ltd. officially set sail on the capital market. The successful listing also marks that Li Chi Sanitary has taken a new level, providing new opportunities for further development and achieving a successful connection between the company and the capital market. In the future, Lai Chi Sanitary will continue to expand production capacity, improve the quality inspection system, provide real-time stock supply for the majority of dealers and agents, and promote the transformation of the sanitary industry model.