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LED ceiling light has a large market demand. As a LED ceiling light brand, we have our own unique advantages in terms of enterprise scale, product cost performance, channel layout and cost control. In order to seize more market share and improve the overall competitiveness of enterprises, they also launched a war without smoke.
LED ceiling light is the current market mainstream product. Assistant to the general manager of Guoxing Optoelectronics, general manager of the lighting business department Xu Zhenfeng Guoxing Optoelectronics LED ceiling light sales accounted for 31% of the total sales of LED lighting products, is the star product of the company to seize the market this year. Among them, the LED ceiling light NS-KD1-M3/L3 actually tested for more than 30,000 hours of brightness, and the product quality is guaranteed, which can achieve maintenance-free for ten years. In addition, the product's appearance is simple and beautiful, and it is easy to match with various ceiling lamps. The reasonable price and stable product quality highlight the high cost performance of NS-KD1-M3/L3, making it extremely competitive in the LED ceiling light market.
With the continuous advancement of LED technology, the manufacturing cost of LED ceiling lamps continues to decline, and the cost performance is continuously optimized. The price of various brands of LED ceiling lamps in the market has further narrowed the gap and the competition has become increasingly fierce. The style of the LED ceiling light on the market is getting faster and faster. Among all LED ceiling light products, 3W LED ceiling light technology is the most mature, and the illumination is also the most suitable for consumers. It is the mainstream product on the market.
While taking advantage of the company's own advantages, Guoxing Optoelectronics is also constantly increasing product research and development efforts, controlling costs, and optimizing product cost performance under the premise of ensuring product quality.
LED ceiling light sales channels are mainly based on engineering. Therefore, it will not be affected by e-commerce for the time being. Engineering channels pay special attention to product quality, installation and after-sales service. E-commerce mainly sells low-end products that are easy to install. At present, e-commerce has little impact on us.
LED ceiling light market changes obviously Tianguang lighting product operation director Tian Bo at this stage, in terms of LED ceiling light, its market changes are more obvious: first, product variety is diversified; second, LED performance improvement is obvious, mainly reflected in Light effect, color rendering, beam angle change. As the current sales category of LED lighting products, the LED ceiling light market is a good one. Yiguang's LED ceiling lights are all made of billion light COB, with good color rendering, no ghosting and stable quality. At the same time, Yiguang pays great attention to the quality and research and development of products, and has obvious advantages in terms of technology, design and quality.
In the past two years, as more capital has poured into the LED field, the number of LED companies has increased. For the LED ceiling light market, it is more affected by the upstream, such as the price has become more intimate and comprehensively replaces tungsten halogen lamps. . Overall, the overall performance of LED ceiling lights is rapidly increasing. With the diversified development of LED home lighting, Yiguang LED lighting is constantly adjusting its strategy to adapt to market changes and to develop towards intelligentization, making LED products dimmable, color-grading, wireless control and so on. At the same time, focus on product differentiation competition in product development.
With the rapid development of e-commerce, LED ceiling light sales channels are greatly affected by e-commerce, mainly reflected in product prices. At this stage, the application of LED ceiling lights is mainly for retail and engineering. In terms of retail, LED ceiling lamps should focus on the style and style of the products; in engineering, LED ceiling lamps should focus on product quality and performance.
LED ceiling light has a unique advantage. Hongyan lighting marketing manager Fangke LED ceiling light market, I think it can be divided into two parts: the general consumer market and the professional consumer market. The consumer groups that are targeted by the two are different. The general consumer market is dominated by home improvement, supplemented by low-end retail stores, which focus on the price of products; the professional consumer market is dominated by medium and high-end commercial demand, mainly focusing on parameters such as light color and light distribution. Light quality requirements are higher.
As the leading product in the current LED market, the development prospect of LED ceiling light is bright. Hongyan Lighting has won high recognition from merchants and consumers with its leading technology and stable product quality. Hongyan Lighting has its own unique advantages in LED ceiling light products: First, the driving power supply runs stably. Hongyan Jingyang series integrated ceiling light has passed the national 3C certification; secondly, the LED chip with thermoelectric separation is excellent. The heat dissipation design reduces the chip light attenuation infinitely; third, the professional lens design, the illumination angle is accurate. In addition, Hongyan Lighting's LED ceiling light is uniquely designed, and its professional design company provides product design. Hongyan also proposed a smart lighting control system solution to create an overall home lighting solution.
As far as the sales channels of LED ceiling lamps are concerned, I personally think that they are mainly based on distribution channels. Although e-commerce has occupied a certain market share in the general consumer market, for the professional consumer market, e-commerce is lacking. The so-called experiential marketing method can't achieve brilliant results in this field.
LED ceiling light product sales increased by 100 this year
Zheng Zihao, general manager of Shanghai Teyoushi Lighting Product Management Center, this year, LED ceiling light market still shows a high-speed growth trend, product sales growth rate is nearly 100. LED ceiling light is mainly used in automobile display, jewelry, high-end clothing, professional window, counter and other key points. The lighting place is an ideal light source to replace the traditional tungsten halogen lamp and metal halide lamp.
In 2013, China's overall economy showed a favorable trend. The market layout of high-end products in China was accelerating, and the application market of LED ceiling lamps was also expanding. At the same time, LED ceiling lights are developing in the direction of simple style, good color rendering, more flexible rotation angle and more affordable prices.
The more mature the industry, the more obvious the industry segmentation, which is the symbol of the maturity of LED home lighting. Teyoushi lighting product line has always been rich, and the future LED lighting products will be more complete. The company's goal is to accelerate the pace of entering new segments while strengthening the advantages of the original segment, and to strengthen the anti-risk capability of the entire company's lighting products.
Teyous LED ceiling light is mainly used in high-end lighting places, and its sales channels are mainly concentrated in engineering channels, and its sales volume in distribution channels is very small. In terms of design, the LED ceiling light has higher requirements and needs to be tested to determine whether it meets the requirements of the overall lighting design. Therefore, at this stage, the LED ceiling light is also slightly affected by the e-commerce.
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And Hui Jinjun smart application pace and the general manager of lighting marketing Zhang Peng Since 2012, LED ceiling light as a replacement for traditional lighting, its product sales have achieved rapid growth in the market. Since 2013, COB ceiling lamps have gradually shown their technical advantages and market advantages in the field of LED ceiling lamps, and their cost and market sales prices have also declined. With the further expansion of market demand, I believe that in 2014, LED ceiling lights will be further popularized and developed in channels and terminals.
The biggest advantage of Hehui LED ceiling light is that it adopts COB design. The illumination angle of the lamp is complete, from 15 degrees, 25 degrees to 40 degrees, which almost meets all the needs of LED ceiling light customers. At the same time, compared with the traditional ceiling light, the energy saving effect of about 80 is achieved, and the retail price of the market terminal of Hehui LED ceiling light product is almost the same as the selling price of the traditional light fixture.
LED lamps provide a broad space for development. In 2010, Hehui Lighting invested and built LED lighting intelligent control company in Guangzhou. After three years of development, it has taken a leading position in product design and technology application, and has a certain market foundation.
In the next few years, Hehui Lighting will further enter the field of intelligent applications, and strive to provide consumers with better quality, durable and efficient products.
Paying attention to market dynamics and making timely adjustments Guangdong Ruixin Lighting Technology Product Director Huang Ruiqing LED ceiling light occupies a large proportion in our product sales system. As an important part of commercial lighting products, it has always been our indispensable product line.
In recent years, LED ceiling lamps have changed both in the choice of raw materials and in optical control. With the further subdivision of the market and the different styles, grades and price requirements of the lamps, in the face of such a situation, Zhaoxin will do its utmost to meet the needs of most customers for each market segment. Quality, truly quality products.
Based on the current market segmentation, we will make targeted countermeasures, always pay attention to market dynamics, and make appropriate adjustments in a timely manner.
In the sales of LED ceiling lights, we are committed to the combination of traditional sales channels and e-commerce channels. Products sold in these two channels must carefully consider the impact and various differences.
At present, e-commerce is booming, and its rapid development has had a certain impact on the sales of lighting products, but its share is not enough to occupy a certain market. We are also constantly exploring this form of sales to respond more quickly to market demands.
LED ceiling light is developing towards cost advantage and high quality. Li Zhifeng, marketing manager of Jiamei Lighting Marketing Center, LED LED ceiling lamp sales account for about 20% of our company's LED product sales, which is one of the mainstream products. LED ceiling light series products are necessities in distribution channels and engineering channels. Therefore, the sales increase of LED ceiling lamps is strategic for the overall sales of LED products.
In the past two years, the development of LED ceiling lights mainly reflects two aspects: first, the development of cost advantages (integration, patch, etc.); second, high quality (depth anti-glare, integrated, etc.). Therefore, our product research and development technology is constantly improving, constantly optimizing the higher cost performance of popular products, and constantly developing higher quality, more beautiful high-end personalized products to meet the needs of different market customers.
The sales channels of LED ceiling lamps are basically the same as those of other LED products, and they are mainly sold in traditional channels. Currently, they are not affected by e-commerce.
Of course, e-commerce is a channel that cannot be ignored and will be strongly developed in the future. Therefore, at the beginning of this year, we have set up a fully independent e-commerce department to conform to the market development trend.
The quality of LED ceiling light has improved. Wu Yulin, general manager of Guangdong Kaixiou Lighting Co., Ltd. Our LED ceiling light and LED downlight account for a large proportion of the company's LED product sales. Due to the wide application area of ​​LED ceiling lamps and LED downlights, it is widely used in indoor buildings such as homes and public places, and the market demand is large. Kaixiou has outstanding advantages in product structure optimization design, such as patent slingshot, patent multi-angle adjustment and focusing and dimming, which makes our products favored by many customers.
The LED ceiling light has developed faster and faster in recent years, and the style of the product has become more and more beautiful and more fashionable. With the maturity of the chip technology and the cost reduction, the price of the better quality 3W LED ceiling lamp has dropped from more than 60 yuan to the current 15 yuan. In addition, with the update of the structure, the improvement of chip technology and quality, LED ceiling light has improved in product quality.
Kaixi has a strong advantage in product development. At present, the company has purchased two 3D printers for new product development and proofing. At the same time, the company will use a combination of customized mode and mass production to serve customers.
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Cost-effective LED ceiling light is popular. Chairman and President of Guangmingyuan Lighting Hongyannan LED ceiling light accounts for about 25. The current LED products are one of the main products of Guangmingyuan in the domestic market. Guangmingyuan's future development strategy is to create a self-owned brand as the strategic direction and LED products as the market entry point.
All manufacturers are looking for updates and improvements in the LED ceiling light style. The purpose is to form a product with its own brand characteristics to distinguish the public model products on the market. At the same time, the price decline is relatively large. Each manufacturer has to divide the product in high, medium and low grades for product selection. At present, the cost-effective LED ceiling light on the market is popular, which is mainly due to the dealer's deep understanding and rational choice of products. Therefore, price, style and quality have become important considerations for dealers to choose products.
Considering the actual situation of Guangmingyuan itself, the first is to quickly establish the existing product categories to make unique advantages.
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