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In 2014, it will be an extraordinary year for the lighting industry, a year of radiant lighting dreams. Some people say that LED is a new revolution sweeping the entire lighting industry. In its whistling sound, we greeted the light gongs in the curtain Xu Kai, and ushered in a warm warmth in the cold weather. We have to sigh that we are in a legendary lighting era. Nowadays, after several years of bloody battles, LEDs have gradually seized the gimmick and built a new industrial structure. Under the huge opportunity, LED enterprises are also facing many challenges.
Lighting dream is the source of power for industrial development. It is dawning and is the driving lighthouse that leads the continuous development and continuous transcendence of the lighting industry. In the golden years, carving time, when the dream of the dawn is floating on the land of Huazhou, let us restart the wisdom gate of the lighting era and open a new chapter in the lighting industry in 2014.
In the dream of the lighting industry, we have seen these words: channel, design, marketing, going abroad, returning to the sea, and the lantern award. Lighting companies seek new channels and new models to promote development; China's lighting design level continues to improve; the power of marketing for the lighting industry to create new achievements; lighting companies go abroad, affecting the world; domestic big cake, sea return to share, why layout win The world? The Aladdin Lamp Award highlights the glory and dreams of the lighting industry.
World dream, Chinese dream, lighting dream. The road is long and it’s a long way to go. I will go up and down and ask for a step by step. I will do my best and go forward with great enthusiasm. Time is good, how dare to delay. The dream has set sail, and only when it is fast-paced can it have an era. 2014, we are on the road.
Who is the deceased channel of the channel? With the rapid increase in the number of enterprises entering the LED lighting industry and the rise of domestic large-scale renovation projects, almost all enterprises are racing around, hoping to take advantage of the energy-saving and environmentally friendly Dongfeng, but they have chosen the direction and need There are good channels to pave the way, who is the king of channels, who is the ultimate winner. How do companies go in the future, why use channels to win the world?
As everyone knows, channels are a must for business, and this is like a battle. The success or failure of the battle is determined by many factors, and the choice of channel is the primary factor, which determines the profitable space of the enterprise. For companies that are in urgent need of seeking breakthroughs in development, it is no exaggeration to compare channel choices to lifeline choices.
Government projects make companies painful and happy. The data shows that the output value of LED industry in Guangdong Province has exceeded 210 billion, accounting for nearly 45% of the country's total, and the industry scale ranks first in the country. But behind the data of the scenery, the LED industry relies too much on the chaos of financial subsidies, and it has long been criticized by the outside world. What is more serious is that huge subsidies will inevitably bring about space for exchange of interests.
Regardless of commercial lighting, industrial lighting, government office, and public lighting, most of them are government engineering projects. These orders are unstable. In the long run, LED lighting companies cannot rely on them for a long time. Some people in the industry say.
Distribution channels are the lifeblood of lighting companies. There are significant differences in the characteristics of China's distribution channels. In the first-tier cities of Guangzhou, Shenzhen and Shenzhen, the modern channels represented by hypermarkets have become the dominant channel of the market, and in the fourth and sixth-tier cities and the vast Midwest, The fragmented retail system is the mainstay, and the model of the couples and cooperatives is still strong, causing market confusion and the inability to scale up. In the future, there is huge room for development of corporate channels.
Engineering design channels have always been favored by manufacturers, because a large project with a large amount of projects will greatly stimulate the sales of the company, and establish a good corporate image and brand image, seize market share, and continuously increase new profit growth. point. Engineering channels are full of temptations of interest, and many companies are eyeing engineering orders, especially large-scale urban renovation projects. Design institutes, public dress companies, home improvement companies, and designer sales channels have always been favored by industry professionals.
For example, the engineering channel has always been Sanxiong. The strong field of Aurora lighting, this year with LED as the entry point, it is to increase this penetration from many aspects.
E-commerce has become a hot word in the tail lighting industry in 2013. The channel has got the world, and the battle for new channels of corporate sales has been in the air. Whether it is to use the Amoy brand to create a world of Wuyuan, Ao Duo, or the traditional lighting companies to enter the e-commerce channel of the strong, the various successful cases for many independent lighting companies, is undoubtedly not a small touch. A paper battle book with diversified sales channels has been placed in front of the lighting companies.
Design dreams to fly Chinese dreams, design dreams. To explore the current lighting industry, we need to elaborate on the requirements and prospects for lighting design from different angles. Design art is the bond that realizes the harmonious development between man and nature. The Chinese dream is embedded in each of our lighting people is the lighting dream. Over the years, China's lighting design industry has developed rapidly, and the status of lighting designers has been continuously improved. Building the future, we will promote the continuous advancement of Chinese lighting design.
LED lighting industry shines