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Is the lighting store profit good? How to open a lighting store to make money? The fiery real estate industry has made the lighting decoration market also popular. Newly developed real estate business opportunities plus second-hand housing renovation market, the sales volume of decorative lighting will be even greater. According to the decoration lamps business operators, the general discounts on lighting products can basically reach 4-5 fold, but in addition to the rental, freight, taxes and personnel wages, basically the profit is only maintained at 15-20 or so, so now Many business households open several stores in the market at the same time, increasing sales, otherwise there is not much profit.
How do lighting companies maximize their marketing profits?
Since the profit of the lighting store is so objective, how do you open a lighting store?
How to open a lighting store, market research, understanding the local market knowing ourselves and knowing each other. As a newcomer to the lighting industry, we must first understand the local lighting market. There are many places to visit in the area to be selected or nearby lighting stores, specialty stores, etc. Mainly to understand the following aspects:
1), whether there are lamps and lanterns stores, how many. This can generally reflect the local concept of lighting consumption.
2), the main products placed in the entire lighting store or specialty store (or through the communication with the owner, clerk can learn the main sales information). This can reflect what kind of lighting products are mainly suitable for sale in the local market. Of course, these information have a certain amount of water, and you need to go through multiple analysis to get a more accurate grasp. You can't see one or two of them being confused by surface phenomena.
3), understand the price of various goods in the store.
Understand the above three aspects can basically have a general understanding of the local lighting market. When you need to stock up and stock up,
If you have the conditions, consult with more experienced industry insiders.
How to open the lighting store 2, when the shop site has just entered, it is more suitable to choose a community with many people, especially some newly built communities. The luminaire usage in these places is slightly larger.
How to open the lighting store three, the decoration store as a professional lighting sales, the store must be neat, the merchandise should be in order, how to decorate is not big. Small costs can also create a very attractive layout.
Three stocks, business strategy purchases do not be radical, just put all the goods that feel that they can be sold. This will bring a lot of risks to yourself, the market is unstable, and material instability will affect your final sales.
In the beginning, you can enter some of the most commonly used goods in the local area. The principle is that there are few and all, often in stock, and a combination of ways. Orders can be made at the local wholesale market or on the internet.
How to open the lighting store four maintenance expansion sales network local small decoration team, decoration company, lighting repair shop can be used as a long-term cooperative sales network.
How to open the lighting store five to do a good after-sales service after-sales service to determine whether the customer decides whether your store can be opened in the long run, big orders, small orders must be treated with the same enthusiasm. The customer is satisfied with your service and he will advertise your store for you without knowing it. This effect is the best. And these customers will be long-term.
The fiery real estate industry has made the lighting decoration market also popular. Newly developed real estate business opportunities plus second-hand housing renovation market, the sales volume of decorative lighting will be even greater. How about the profit of the lighting store? How to open a lighting store? I hope to help you!
How can lighting companies increase profits and increase sales?