Recently, the 3rd China (Guangrao) International Rubber Tire & Auto Accessories Exhibition opened in Guangrao International Expo Center for three days. People who have participated in the exhibition for the first time will surely have a feeling of shock and shock: The scale and influence of a county-level local tire show seems to be no less than that of international cities like Beijing and Shanghai. What is the value of Guangrao International Tire Exhibition as a benchmark in the tire industry? Where does the impact and promotion of the industry manifest? From the show site we may be able to find out. Integrate with internationalization to promote the development of domestic tire industry chain Originated in the early 1980s, the "Small plastic stove" was originally a hand-workshop that produced rubber pipes and agricultural tires. The Guangrao rubber tire industry has continuously adjusted its product structure over the years to vigorously develop the radial tire industry. Guangrao rubber tire industry From obscurity to development, it has become an important base for radial tire production and export throughout the country, as well as China's largest rubber industrial cluster. On the basis of the formation of the rubber industry cluster, Guangrao focused on promoting the local tire industry and established the reputation of “the tire capital of the worldâ€. Based on the advantages of the local tire industry, Guangrao has held five consecutive Guangrao International Tire Exhibitions. Industry-based trade fairs have powerful economic functions, including contact and transaction, integrated marketing, adjustment of supply and demand, technology diffusion, industrial linkage, and promotion of economic integration. The holding of an international tire exhibition in such a county-level area in Guangrao is of great significance to the development of the domestic tire industry. 610 exhibiting companies, 40,000 square meters of exhibition hall area, 43,000 professional visitors, and 3 billion days of contractual value of 16 billion yuan...... Each figure reflects the scale, specialization, and internationalization of Guangrao Tire Exhibition. Guangrao Tire Exhibition has opened a window for internationalization for domestic tire companies. Guangrao International Tire Exhibition Group Deputy Director Xiang Jian “The Tire Show provides a platform for SMEs and emerging companies to understand world-class quality raw materials. In this exhibition, all aspects of the tire industry chain are involved, making tire companies able to access the latest technology and the best in the entire industry chain. The products and the best equipment are available in one step, which provides a port for the connection between tire companies and raw material companies, and gives tire companies an international perspective.†said Jian Jian, deputy director of Guangrao International Tire Exhibition Group. At the 5th Guangrao Tire Exhibition, international companies such as Emerson of the United States, Mitsubishi of Japan, LANXESS of Germany, Goodyear of the United States, Continental of Germany, Sumitomo of Japan, Pirelli of Italy, Tire of Korea, Taiwan Zhengxin, Taiwan Federation and other international companies appeared. In addition, more than half of the top 10 rubber machinery manufacturers in the world and top 10 tire mold manufacturers in China have participated in the exhibition. Many well-known global tire chemical additives, steel cords, and polyester cord fabrics have also arrived. The participation of international companies has given this local exhibition a deeper meaning. At the same time, as the pillar industry of the Guangrao County economy, the scale and influence of the local tire companies are gradually growing. However, only the “frogs at the bottom of the well†are difficult to develop for a long time and it is difficult to achieve a big climate. The Guangrao Tire Exhibition will continue to increase the selection of exhibitors and buyers based on the scale of the exhibition hall, exhibition layout, and exhibition functions. It will also focus on international rubber tire brands to promote the development of local tire companies in Guangrao. In the process of upgrading and upgrading the tire industry cluster in Guangrao, Guangrao also needs to learn from the experience of such international tire brand companies to achieve their own breakthrough. “The Guangrao Tire Exhibition was jointly organized and carried out by the local government. The initial significance of holding the exhibition was to support the development of local tire companies. With the development of the domestic tire industry, while focusing on its own development, we hope that the exhibition can promote the local industry. The scale of development of the chain, through such an international platform, will increase the credibility of the tire industry at the entire social level, including financial support, to accelerate the pace of development, and ultimately enhance and promote the leap-forward development of the Guangrao tire industry." Say. Product transformation and upgrade prospects high-tech tire direction On the same day of the opening of the Guangrao tires, the Ministry of Industry and Information Technology released the “conditions for the entry of the tire industry†(draft for solicitation of opinions). The request for comments was from the company’s layout and scale requirements, processes, quality and equipment, energy and resource consumption, environmental protection, and safety. Production and occupational health, announcement management, and other aspects of the tire industry access standards. This information shows that the tire industry is facing a severe test, perhaps the tire industry is facing a new round of reshuffle. In the chaos of uneven quality and disorderly price competition in the current tire industry, an industry exhibition with authoritative significance and greater influence on the development of the domestic tire industry undoubtedly has the function of regulating order and guiding supervision. Some people say that the exhibition is a "budget platform" and an "arena" for high-tech products at home and abroad. As a grand event for the tire industry, Guangrao International Tire Exhibition certainly represents the most advanced and advanced technologies and products. The significance of Guangrao Tire Exhibition is not only that it provides a domestic platform for international integration of tire companies, but also provides an opportunity for domestic tire companies to display their own image. Guangrao Tire Exhibition is also a mirror for domestic tire companies. Product transformation and upgrading are imperative. Another significance of the Guangrao Tire Exhibition is that the domestic tire companies, including the Guangrao Tire Industrial Cluster, are able to pass through the Tire Show Mirror to see their own limitations and shortcomings, and to see the current international technical equipment and look forward to the direction of high-tech tires. To adjust their future development direction. At Guangrao International Tire Exhibition, in addition to a wide variety of truck and bus tires, solid tires, inner tubes, motorcycle tires, and agricultural tires, the reporter also saw a number of new products from high-end rubber, carbon black, and steel tires. The current tire market calls for green tires that are energy-efficient, environmentally friendly, and safe. Some analysts believe that green tires will become the direction of future tire industry development. High-tech products herald a broader market for tire development. During the period of Guangrao Tire Exhibition, during the same period, the Tire Industry in the 2014 China (Guanrao) International Tire and Rubber New Material Industry Conference and the China Rubber Association Mold Subcommittee 2014 Industry Technology and Business Seminar and other tire industries were held with forward-looking technical topics. Focusing on internationalization and the future, the Guangrao tire industry group must pay enough attention to product technology. According to analysis by industry insiders: “The current status of Guangrao Tire Enterprises is that many companies are doing OEM and OEM production. This shows that they have a lack of product technology and innovation capabilities, and at the same time, lack of brand awareness. But in recent years, the government’s Under the influence of guidance and industry environment, local tire companies are encouraged to develop high-quality tire brands. The brand awareness of Guangrao tire companies is gradually being strengthened, not only old tire companies such as Jinyu Tire, Shengtai Tire, Xingyuan Tire, Yongtai Tire, Hengfeng Rubber & Plastics, etc. In terms of building a brand, the upstart's Haoyue Group's Benniu tire brand promotion has begun to take shape, resulting in greater brand efficiency.†It is reported that China's first tire testing ground was approved for construction in Guangrao. Under the background of an international vision, Guangrao is committed to making the International Exhibition Hall a rubber tire exhibition center, procurement center and trading center in the world, and building a world-class rubber tire exhibition. This vision will be worth looking forward to. With the continuous innovation of technology and continuous upgrading of products, Guangrao Rubber Tire Industrial Clusters will surely cultivate a high-quality star tire brand and achieve greater and stronger development of the industry.
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