Grasp the situation of lubricants market and timely adjust the product structure and marketing strategy

Grasp the situation of lubricants market and timely adjust the product structure and marketing strategy

The rapid increase of medium- and high-end cars and heavy-duty trucks, the increase in imported machinery and equipment, and the accelerated development of the machinery industry all require the use of more and more high-grade oil. The market capacity of high-grade oil will gradually increase. This is the future development. trend. In addition, due to the development of dry agricultural vehicles and oil machinery, there is still a certain market for low-grade oil. This is an objective fact that cannot be disputed and cannot be ignored.

The market position of domestic lubricants companies should be: efforts to expand the market share of high-grade oil, consolidate and develop the mid-range oil market share, and attach importance to the market share of low-grade oil. The overall situation of the lubricant market should be grasped, and the company’s product structure and marketing strategy should be adjusted in a timely manner. The quality and variety of lubricants should be developed in the direction of “high-grade, multi-level, and universal”. However, the rural oil market should not be ignored and abandoned.

Large-scale oil companies may consider formulating agricultural oil standards separately and submit them for approval. They will then produce and sell agricultural lubricants with high quality and low price to resist the use of agricultural lubricants produced by small enterprises, and obtain a large and widely used agricultural oil market. Share and economic efficiency; At the same time, we should also anticipate the trend of upgrading farm implements and realize that the market share of agricultural oil occupies today will become a potential market for upgrading to medium and high-grade oil tomorrow. In short, only by following the market-oriented principle and constantly developing new products (including new products for agricultural machinery oil) based on market positioning, the domestic lubricant companies have a strong vitality and can remain invincible in market competition.

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