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On July 12, 2013, Foton Motor and the State Oceanic Administration Polar Investigation Office formally signed a joint press conference. The conference announced that Foton Motor officially became the “China Southern and Northern Expedition Strategic Cooperation Partner†and was the first for the Chinese scientific expedition team. Thirty-nine trips to the Antarctic to provide special vehicles indicate that Foton Motor will become China's first commercial vehicle brand to visit the Antarctic continent. At the same time, Foton Motor also launched the "Polar Heroes" recruitment campaign, which will select a truck driver and a polar dreamer. Foton Motors will help them realize the Antarctic dream.
Innovation Breakthrough Stable Commercial Vehicle First Brand
In the past 17 years of development, Foton Motor has always dared to challenge and continuously seek breakthroughs. It has undergone three strategic transformations. Since the establishment of the company in 1996, it has achieved the first sales volume of the Foton light truck business in the country by the year 2000, and has covered the full range of commercial vehicles by 2010, becoming the first brand of commercial vehicles in China, and the proposal and formal implementation of the “2020 Strategyâ€. It plans to build it into a world leader in commercial vehicles within ten years and achieve a global development strategy. Through innovative breakthroughs, Foton Motors is moving from big to strong and from China to the world. In the promotion of brand value, Foton Motor has also gathered a lot of courage and wisdom, has always insisted on the "internationalization, technology, high-quality" brand concept, has with the world's leading power equipment manufacturer Cummins, the world's leading automotive giants wear Muller formed a strategic alliance and established joint ventures respectively, further enhancing the competitiveness of the brand. In the "China's 500 Most Valuable Brands" list released in 2013, the Foton Motor brand value reached 50.876 billion yuan, and it has won the No. 1 brand of commercial vehicles in China for eight consecutive years.
Pursuant to the pursuit and pursuit of unlimited quality and value, Foton Motors has demonstrated its commitment to the Antarctic Polar Expedition for the Chinese Polar Scientific Expedition, fully demonstrating its entrepreneurial spirit of being bold and challenging, and being a leader in China's commercial vehicle industry. Brand-new interpretation of brand value.
Consolidate the fundamental quality of excellence to win new glory
Futian Auman and Tuolu can serve as the special support vehicle for the national polar expedition team and is based on the full understanding and trust of the State Oceanic Administration on the quality of Foton products. Foton Motors adheres to the strategic goal of comprehensively improving customer satisfaction, committing itself to improving product quality and continuously increasing investment in product research and development. It is reported that in the 16 years since the establishment of Foton Automotive Engineering Research Institute, a total of 30 billion yuan has been invested in R&D capacity building, and in 2013, the annual operating policy was identified as “Strategic and Transformational Quality and Talent-Capacity Building and Product Famous Brand Projectâ€. The selection of lean manufacturing as the starting point, through the upgrading of the five major plates, to fully enhance product quality.
Since the successful completion of the Shenzhou 6 spacecraft transport mission in 2005, 2009 was a tribute to the 60th anniversary of the National Day float parade. By 2013, Foton Motor helped the Gods 10 successfully launched, and this time became the “China Southern and Northern Science Research Team Strategic Partnershipâ€. It is the full validation of the excellent quality of Foton Motor, and it is also a demonstration of its corporate social responsibility. Futian Auto will certainly complete its mission to visit Antarctica with its strong strength and outstanding performance.
Caring for the whole integration of personal service protection
Foton Motors has shouldered the great mission of assisting the construction of Antarctic scientific research stations. The harsh environment of snow and ice in the Antarctic continent, high plateau anoxia, and raging storms and snowstorms, apart from putting more severe tests on product quality, requires professional services. Protection. To this end, Futian Enterprises will conduct an internal selection of an outstanding maintenance engineer to provide full professional services for Futian Automobile's “peaking†and to ensure that Auman and Tuoguan can successfully complete the scientific research establishment.
The caring service model of Foton Motor is not only reflected in this. In customer service, it insists on “customer-centered†and puts forward the service concept of “caring for the whole processâ€. It turns passive into initiative and realizes “five customersâ€. "Worry-free" service commitment, established a complete life cycle service management system. In addition, the implementation of “transparent service project†is an important measure of the customer satisfaction system throughout the life cycle, so that commercial vehicle users also enjoy the service level of passenger cars, which is considered as a major commercial vehicle industry. breakthrough.
Foton Motor has become a strategic partner of China's Southern and Northern Science Research Teams, which has ignited the new dream of the Chinese expedition team to fight the Antarctic again, highlighting the excellent product quality and comprehensive product service of Foton Motor, and also reflecting Foton Motor's “technology and quality†Leading world-class automotive leaders will make unremitting efforts to achieve harmonious and beautiful development of people, vehicles and nature through practical actions.
Fukuda Automobile deserves recognition as a strategic partner of China's Southern and Northern Expeditions