Expanding the territory and expanding Yuchai’s overseas markets

Expanding the territory and expanding Yuchai’s overseas markets

The "One Belt and One Road" national strategy is an opportunity as well as a challenge. With continuous efforts, Yuchai people climbed over one mountain after another and took away one after another market crown from one small agricultural implement factory to China's largest internal combustion engine production base. Decades of wind and rain made Yuchai's wings more full and strong. The journey of several decades made Yuchai's footsteps more firm and powerful.

Jin Ge Tiema sails to the sea

How to expand overseas markets? Yuchai has set two regions on land and at sea as breakthrough points: On land, it is Southeast Asia, and on the sea is Latin America. In 1997, Yuchai sounded the clarion call to enter overseas markets, and Vietnam and Central America were established in Vietnam and Central America. The rapid development of these two regional markets has become a base for Yuchai to develop overseas markets.

Yuchai Engine Yuchai Engine

Since then, in order to accelerate the pace of development of markets in overseas regions, Yuchai established the Russian Office, the Egyptian Office, the Thai Office, the Indian Office, the Philippine Office, the Saudi Office, the Peruvian Office, the Myanmar Office, and Central Asia in succession from 2006 to 2016. Office, European Office. At this point, Yuchai’s overseas marketing network structure was formed, and Yuchai began to write new chapters in exploring overseas markets.

Siege and expand territory

The development of Yuchai’s overseas market is a highlight of the company’s strategic development.

In Vietnam, before 2005, Yuchai's machine sales were only a few hundred units a year. In 2005, the sales volume was only over 1,000 units. By 2009, the annual sales volume exceeded 10,000 units. By 2015, the annual sales volume was close to 20,000 units, a record high. Today, Yuchai has more than 110,000 units in Vietnam.

In Central America, Yuchai seized the opportunity of the modified car market and created a record of more than 10,000 units of self-operated exports in a single year. Today, Yuchai has more than 30,000 units in Central America.

There are two sets of 10 vehicle engines exported from Yuchai There are two sets of 10 vehicle engines exported from Yuchai

In Myanmar, before 2010, sales were only a few dozen units each year; after 2014, sales were more than 5,000 units each year, creating the fastest growing record in Yuchai's overseas markets. Today, Yuchai has more than 29,000 units in Myanmar.

During the “12th Five-Year Plan” period, Yuchai’s overseas market sales exceeded 160,000 units, an increase of over 53% compared to the “Eleventh Five-Year Plan”.

Yuchai Truck Power's share of exports in major regions Yuchai Truck Power's share of exports in major regions

Planning Silk Road to continue

From January to August 2017, Yuchai's overseas sales of engines reached nearly 32,000 units and continued to grow steadily. Whether it is Southeast Asia, the Middle East, or Latin America; whether it is the traditional regional market or the emerging potential market, Yuchai breaks down another city and Yuchai's overseas market continues to expand.

At present, Yuchai has 10 offices and 3 resident agencies along the “One Belt and One Road”, and has developed nearly 150 overseas service agents in 41 countries around the world. The cumulative sales in overseas markets exceed 360,000 units and the products cover the world's five. Continents, more than 170 countries and regions.

2017 Yuchai Global Marketing Service Network 2017 Yuchai Global Marketing Service Network

In the wave of "One Belt and One Road" construction, Yuchai will continue to increase investment in overseas markets and consolidate and enhance its competitive advantage. In the future, Yuchai will also conduct localized operations by setting up overseas companies, establishing overseas joint ventures, and gradually shift from product sales to technical output, and continue to advance toward internationalization goals.

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