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Since the "Shuai" turmoil in 2015, the news of "Dongfeng FAW merged and reorganized" has emerged one after another. However, there is no follow-up result. Recently, the "Guidance Opinion on Promoting Central Enterprise Structure Adjustment and Restructuring" issued by the General Office of the State Council has made this news return to the hot topic list.
The opinion clearly stated that it is necessary for the central enterprises to combine and professionally integrate, achieve internal resource integration and mergers and acquisitions, and realize the optimal allocation of state-owned capital.
As soon as the document was published, many media outlets have focused their attention on Dongfeng and FAW. The merger of the two big car companies is bound to have a great impact on users.
Two central enterprises have their own advantages <br> <br> market stability and Dongfeng is the liberation of our country one of the best central level, concentrate on the automotive industry, is China's national brands, accounted for half of China's heavy truck market. Due to their different performance, they also have different fan bases and markets. A word was circulating among the drivers: "The east wind is suitable for the mountain road and liberates the plain."
We all know that in the northwest, Yunguichuan, Hubei and other regions, Dongfeng has occupied most of the market. In particular, Shaanxi, Gansu, Ningxia and Qingxin are almost the worlds of Dongfeng. Whether it is parking lots, logistics parks, or various models of Dongfeng can be seen everywhere on the road.
The northeastern region is the home base for liberation. As long as it is a car in the northeast, most of it is liberated. Apart from the northeast, some plain areas are also the main markets for liberation.
The roads for the development of the two products are also different. The gradual transition of FAW’s liberation in these years mostly followed independent research and development. For instance, the two products of Aowei and J6 were liberated, and all the designs had no reference. All of them were developed by themselves. In terms of power and transmission systems, they also have their own production system, which has great technical advantages.
The Dongfeng Motor Co., Ltd. basically follows the Japanese route. Early model cabs were equipped with mature Japanese products and assembled Cummins Power. The new generation of Tianlong uses the UD cab and interior design, power is mainly Cummins and Renault two, can be regarded as a typical comedian. However, with the mature products and excellent assembly process, the small problem of Dongfeng series products should be the least in domestic trucks.
What benefits will be brought to the user after the reorganization? If the reorganization succeeds, it becomes a real company, instead of splitting the status or unbalanced distribution of resources, it will be in technology, product, R&D, production, The service integration of these resources will also bring More benefits to card friends.
1, technology integration, card friends can get a better car. If FAW and Dongfeng merge and reorganize, the most positive impact should be in the technology research and development sector. The technologies currently owned by the two car companies are all different. When you become a company, its core technology and R&D personnel can be integrated so that the resulting vehicles will have better performance.
2, product breakdown, bring more good products. The convergence of the two major OEMs may introduce more new products that combine the two advantages, which is more suitable for the requirements of the transportation market, or better improvement of the traditional models, and may also subdivide the audience market. New products in different markets.
3. Reduce R&D costs and avoid wasting resources. When the two teams develop together, they also avoid the waste of resources, reduce a lot of research funding, and reduce the development and production costs. If the two companies integrate, independent research and development and foreign technology can be combined to develop better products.
4, production cost control, card friends to buy a car cheaper. The merger of the two major car companies means that the end of their competitive relationship, the impact on the parts market is relatively large, the cost of accessories and raw materials may be moderately reduced. Therefore, the price of the vehicle may be reduced. For cardmates, buying a car is even cheaper.
5. Put more energy into the service and bring better service to card friends. At present, the service of FAW and Dongfeng is not the best, but its service network and service point are very large. After the merger, the two service networks are aggregated into one, making up for each other and the service system is even more powerful.
6, in addition to new technologies may also be able to develop to meet the needs of car users. At present, China's new energy vehicles, intelligent networking vehicles, and lightweight technologies are all under development. The integration of the two major car companies can further develop these new technologies and new fields and meet the needs of car users.
7, national brands bigger, card friends do not have to envy foreign brands. Dongfeng FAW's strong merger will help develop national brands and produce products comparable to foreign brands. And can increase influence, go out of the country, establish a brand advantage, known as the world's big brands. Card friends do not have to envy admiration of foreign brands, and maybe the foreign drivers may envy their card friends to be liberated by the east wind.
Reorganization is a double-edged sword, and it may also bring about various negative issues. For example: the integration of the two major car companies will bring great impact to the second- and third-tier car companies. In the case of competitive disadvantages, small businesses will face bankruptcy; the combination of strong companies and one single company may create monopoly problems. As for what happens after the reorganization, no one knows. All these are just my conjectures. If these two families merge, it will certainly trigger a reign of blood.
At present, there is no clear news that Dongfeng FAW will not merge or reorganize, no matter what the result is, or hope that relevant departments can carry out effective control and control to produce products with better performance and more suitable for market conditions. For cardmates, the number of vehicles produced is better and the price is more affordable than they want to see.
Dongfeng liberation and reorganization? Buy a car later or cheaper>
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