Rich Freeland, Cummins President and Chief Operating Officer, is responsible for Cummins' global operations. In 2019, he was in the 40th year of Cummins. On the occasion of the centenary of Cummins's establishment, the reporter was invited to the Cummins headquarters in Columbus, Indiana, USA, and had an in-depth exchange with Rich Freeland. He revealed to reporters the success of Cummins in China and the future of the company. Goals and visions. Focus on long-term development goals adhering to the “stakeholder model†One hundred years ago, in 1919, with the support of local bankers and investors, a self-taught car mechanic, Claysey Lyle Cummins, named after himself, founded Cummins Engine Company, Cummins at this time. Just a small workshop. Today, a hundred years later, Cummins has become a global company with a product business spanning more than 190 countries around the world. For Cummins, this is a hundred years of pride and a hundred years of success. What spirit supports Cummins' journey through a hundred years? “Cummins has a different place in its business operations. The company was founded with a focus on long-term development goals rather than just focusing on immediate interests.†According to Rich Freeland, Cummins has a model in its operations called “ Stakeholder model." As a global company, Cummins is not only serving the owner. In Cummins' “stakeholder system,†we need to be accountable to our employees, accountable to our customers, and accountable to the communities in which we operate. We must balance the needs of all our stakeholders, not just the ones we care about. The interest itself. "If we say what the secret of our success in the past 100 years is, there is no such thing as a secret." For the reporter's question about Cummins' success in the past century, Rich Freeland said: "Cummins has always insisted on developing the most advanced leadership. We have the best employees in the industry, and we have partners who work with us. This is the main force that supports our continuous progress in the past 100 years." From 1919 to 2019, from the initial workshop to the world's leading multi-power solution provider, Cummins' "stakeholder model" not only brought business opportunities to Cummins, but also brought friends. For the next century's plan, Rich Freeland summed up three key points. “Cummins looks at the future 100-year plan, and we still believe that the main elements that drive our success have not changed much.†Rich Freeland said, first, there is still a need to continuously provide the best products to the market and customers. Second, we still need to work together with our partners to achieve success; third, make full use of the advantages of global layout to promote our business progress. "Of course, Cummins is also observing the future direction of development, not only in the diesel engine field, but in the power field of multi-energy, we need to invest more resources to meet the different needs of the market." Rich Freeland added . The joint-venture company shares “with the same boat†with Chinese partners at 50:50 For any global company, the Chinese market is a “land of feng shuiâ€, with unlimited business opportunities. As the first multinational diesel engine company to enter China after the reform and opening up, Cummins' market vision is not long-term. In 1975, when Cummins Chairman Elvin Miller made a special trip to Beijing, Cummins began to seek cooperative business in China. With the official establishment of diplomatic relations between China and the United States, in 1979, Cummins established a representative office in Beijing, making it one of the first multinational companies to set up offices in China. In 2018, Cummins' engine sales in China exceeded 500,000 units for the second consecutive year, accounting for one-third of the company's global engine shipments. China has become Cummins' main overseas business “main battlefieldâ€. From the initial simple product output to today's strategic cooperation and collaborative research and development, Cummins has also changed its role in China for more than 40 years. Among them, the search for joint venture partners is a key layout of Cummins' China strategy. "One of the keys to Cummins' success in China is that we have a very successful joint venture partnership." Rich Freeland said: "Cummins currently has Dongfeng Cummins, Chongqing Cummins , Xi'an Cummins , Futian Cummins, Guangxi Cummins And Anhui Cummins 6 engine joint ventures. For Cummins, we believe that the way the joint venture operates is a long-term future cooperation. Dongfeng Cummins, one of Cummins' joint ventures in China, has been established for 23 years and is still very active. Talking about the cooperation between Cummins and its joint venture partners in China, Rich Freeland described it as “the same boatâ€. “Cummins and its partners are on a ship, which is why we are using a 50:50 joint venture with a Chinese company, instead of 51:49. If there are more shares and less shares, it is definitely More stocks are willing to win more value for themselves, only 50:50, we believe that it is a joint venture that can create greater value for both parties." Rich Freeland said. Improve the "Chineseization" of products to provide multi-energy power solutions Since ancient times, the people who did not seek the world have not been able to make a fuss; Facing the new normal of the industry and the possible future with unlimited development, Cummins is serving Chinese customers with “heartâ€. Rich Freeland said that Cummins' next major strategic goal is to strive to improve the degree of Chinese production of products and to produce "Chinese-made" products with "internationalized" technology. “In the past, Cummins product development was abroad, and then brought foreign mature product platforms to China, and then did some local optimization. From the current situation, this has a two-way flow trend. According to Rich Freeland, Cummins has a technology research and development center in Wuhan, bringing the latest concepts and technologies to China and doing some customized development. Based on the technical support of the Wuhan R&D Center, Cummins will now develop some new product platforms for the needs of the Chinese market. The products will not only be used in China, but also brought to other international markets. "From the perspective of engineering research and development, we have to invest further in new technologies, including pure electric and fuel cells." For the future direction of Cummins' product development, Rich Freeland said that in the future development trend Multi-energy power is the future development direction. “To provide customers with multiple energy-powered solutions, no matter what kind of energy power customers need, we can provide them, so Cummins needs to develop more.†Rich Freeland said that this includes continuing to be on the diesel engine. Achieve leadership; continuously develop better natural gas engine technology, including some hybrids; also include fuel cells and purely electric products. For Cummins, we are still making full use of the different resource advantages in the world and the research and accumulation of different power solutions, diversified product research and development, to provide customers with the most suitable power choice. Since 1975, Cummins has been in China for more than 40 years. From the initial simple product sales to the full bloom of the joint venture now, Cummins has gone through a glorious course; from 1919 to the present, Cummins has passed his "100-year-old" birthday, growing from a small workshop to a product business across the world. A global company in more than 190 countries. Balance Frame,Engine Leveler,Engine Hoist Leveler,Engine Lift Leveler WUQIANG HONGMA TOOLS MANUFACTURE CO., LTD , https://www.hongma-tool.com
Cummins President and Chief Operating Officer, Rich Freeland
Cummins's 100-year Interview with Feng Tianxiang to Explore the Success of Centennial Cummins in China
In 2019, Cummins' 100th anniversary was also the 44th year of its entry into China. In the 1970s, with the easing of Sino-US relations, China opened the door to reform and opening up. Cummins also became the first batch of “big tide†to embrace this vast land of opportunities and challenges. Dongkang, Fukang, Xikang, Ankang... For more than 40 years, China has become one of Cummins' most active markets, whether it is product export, technology research and development or joint venture.