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Only products can have a market. When we see Hongyan's product system constantly approaching market requirements, we may have seen the revival of Hongyan.
The first commercial vehicle network reporter learned recently that SAIC Iveco Hongyan Company intends to realize a more powerful product portfolio through several methods such as replacement and introduction based on the current product structure.
Low-end replacement mission clear
On August 30, Hongyan Jieshi C100 comfort type was announced in Nanchang, and the national tour event was started simultaneously. So far, the product layout of Jieshi high-end heavy truck platform has basically been completed, and the product line price covers 275,000 to 350,000 yuan. In summary, the launch of the C100 Comfort solves two problems. Firstly, it overcomes the plight of Hongyan Jieshi S100 flagship model and E100 luxury advanced technology and weak market; second, it makes the high-end product strategy of Hongyan Company truly real. Landed to solve the problem of the amount of lions. (For details on Hongyan Jieshi C100 Comfort, please click "Red Rock Jieshi Subdivision Third Gear C100 Comfortable Ten Thousand Cars")
After the introduction of Jieshi products, SAIC Iveco Hongyan was able to “turn its head down†and put more energy into the adjustment of low-end and middle-end products. Before that, there was news that Hongyan was secretly developing a new heavy-duty platform. At the time of this listing, Red Rock’s top executives had more explanations.
The development of a new platform must be to solve 1 or 2 core problems. Then, what is the goal of this new heavy truck replacement product?
From the sales structure of Hongyan, in the first seven months of this year, the company sold less than 2,000 tractors, and more than 85% of its products were sold to dump trucks in mines, construction sites, etc., and the main models were almost all low-end models. , Cheap, old red rock "King Kong", "new big Kang", "Steyr Overlord" and "special tyrants" series. Undoubtedly, the new platform for heavy trucks to be launched next year will replace the old Hongyan, solving the problem of Laoyan's lagging product renewal, low added-value, and the “short board†of logistics vehicles. At present, Iveco technical experts are working with Hongyan technical team to optimize and upgrade the old Hongyan chassis and re-unify the cab design and interior design. According to reports, the replacement of heavy-duty trucks will no longer be confined to heavy-duty construction vehicles, but will be based on lightweight, heavy-duty versions, etc., at the mid- and low-end tractor, cargo, dump and special vehicle markets. "Complete attack."
High-end introduction High-medium-low full series after a year or two
In order to create a full range of heavy truck product lines, SAIC Iveco Hongyan will also introduce Iveco Stralis, a classic heavy truck, from Italy's Iveco. According to public information, one year after its inception, Stralis was awarded the title “International Truck of the Year†with excellent product quality, a good space design concept, excellent production quality, a reasonable drive system, and an intelligent electronic system. 2003 World Truck) title.
Compared with Jessie who has exerted great efforts and great energy, Hongyan apparently will not spend too much resources on the Iveco Stralis car, but take the road of CKD and SKD and introduce it to Chongqing to make spare parts. Its position is also relatively clear, that is, take the high-end route, and Scania, Volvo, Mercedes-Benz, Germany Man MAN and other imported trucks, as well as domestic assembled joint-venture brand trucks, direct competition, the price should be more than 700,000 yuan.
Iveco Stralis prototype, Jieshi S flagship, E-luxury, C-comfort, coupled with Red Rock Middle and Low-end products introduced next year, such a complete heavy truck product chain will be formed within one or two years, covering the heavy truck market Various segments. The Hongyanjieshi will also carry more models of Weichai and Yuchai engines (such as common rail, EGR, etc.) (Note 1) at the same time of sales volume, and further explore the prices and move closer to the mid-end market. Strengthen the full range of Jieshi, especially Jieshi's comfortable competitiveness, compete with Liberation J6, Dongfeng Tianlong, and Heavy Gas HOWO-A7.
In the powertrain, the Cursor engine produced by SAIC Fiat Hongyan is currently a 9-liter displacement with a power range covering 290-400 hp. According to reports, three-party shareholders are discussing the introduction of the Cursor model, which has imported 11 liters of gold from Italy, in order to promote the development of Hongyan heavy trucks in the direction of higher speed, higher horsepower, and higher transportation efficiency.
Analyze Hongyan heavy truck product strategy to focus on the overall situation
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