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Jessie GENLYON heavy truck shocked listing
On March 12, SIH's Jieshi heavy truck was listed, breaking the dullness of the heavy truck market in 2009. According to the performance of heavy truck companies over the past years, they are no different than attending the Beijing or Shanghai auto show, listing their own new products, signing contracts with major customers, or a semi-annual communiqué and a business meeting at the end of the year. However, since the financial turmoil that occurred in 2008, many domestic experts have predicted that there will be a big decline in the heavy truck market in 2009. Although the country has announced an investment plan to promote economic recovery of RMB 4 trillion, and has implemented the revitalization plan for the top ten industries, especially the revitalization of logistics planning and infrastructure, it is closely related to the development of the heavy truck industry. However, these investments and planning will take some time to show the effectiveness of the economic stimulus. From early to early March of 2009, the heavy-duty truck industry saw good news and turning points. However, what really took off during this period and showed what it did was the high-profile launch of SIH's “Jieshi†new product after three years of research and development in Beijing. This move was considered by the industry to be the performance of SIH's confidence and strength. It also shows that SIH hopes to return to the good vision of the first group of heavy trucks through the listing of new products.
Heavy truck pattern Warring States situation
If we want to revisit the history of heavy truck companies in China, it is undoubtedly very heavy. Regardless of whether the original Sinotruk Group was divided into three, it was later that Auman was born out of the Steyr platform and drove the entire heavy truck sales. In short, there is no lack of sparks and collisions among heavy truck companies, and there are no shortages of surpassing and dreaming. If the Chinese New Year fireworks for heavy trucks were ignited by Auman from 2004, the patterns of heavy-duty truck companies that have been flourishing and contending since then have been established at that time. Now that we are reviewing the heavy truck companies in the Chinese market, we will be surprised to find that there are so many heavy truck companies in China. Originally, China was the most intense battlefield for global heavy truck competition. On this battlefield, there are no lack of powerful new generations, and there are also heroes who are always strong; this time on the battlefield there is the killing of jinge iron horses, but also the unpredictable business sector doubts. If we do not consider the factors of time politics, and only consider the development of heavy truck companies from the perspective of market, we may be able to make a final conclusion. The development of this typical commercial vehicle company has already entered an era of marketing.
We simply look at the heavy truck companies or brands that have been or will be demonstrated in the Chinese market. In addition to the special tyrants and lions of Shanghai Yihong, there are HOWO of China National Heavy Duty Truck. Last year, it also had new products HOWO7. The FAW Jiefang J6, which was not listed on the grand performance list, Dongfeng Tianlong, Dongfeng Tianlong, Dongfeng Liuzhou, and Dongfeng Nissan Diesel, have been known as the Dongfeng Tianlong, the Hercules, Dongfeng Nissan, and the Dongfeng Nissan Diesel. There are also Auman who later settled on and is determined to become the largest company in China for commercial vehicles; Foton Motors; Beiben, Hualing, Jianghuai Gefa, Huizhong Shipwright Shark, former South Steam Turbine incorporated into SIH and Xugong Automobile, which has just acquired Chunlan Automobile, has a young man who has always been known as a green heavy truck and is mainly sold in foreign markets. There is also the newly-established GAC Hino, Shanxi CNHTC, which is about to debut, and the soon-to-finish Jinggong Automobile. Domestic heavy truck companies do not include foreign Mercedes-Benz, Mann, Scania, Renault or Volvo. Although these few foreign-funded heavy trucks can not sell thousands of units a year, they are still dividing the high-end market for heavy trucks in China. Among so many heavy truck companies, what we have seen is a strange phenomenon, as if every family is still alive, and it can still be very moist. It is not surprising that foreign manufacturers in Europe and America desperately tied up in China, whether they want investment or a joint venture to enter China. After all, China’s heavy-duty truck market is too big and the market is too big. Just making every market segment will be very rewarding. of. But is this really the case? not necessarily!
Prior to the listing of the Lions, there were news of joint ventures between Mercedes-Benz and Auman. It is believed that Auman will also create new cars of European descent in the near future. If we add rumors of joint ventures between Dongfeng Commercial Vehicles and Volvo, we may also Will see more Dongfeng new car listed. Even if these are true, but only the existing heavy truck brands in the Chinese market, although they are targeting different market positioning, but ultimately can not avoid the same price and more intense competition in the same quality of products, this time, Cheng As Mr. Zhang Bin, Brand Director of Foton said, marketing is everything!
Marketing Concepts
Fukuda has created a myth of heavy truck sales since 2004 with its innovative shape, flexible distribution policy, and a nationwide marketing network. Although afterwards, Auman took a big U-turn for after-sales service and spare parts supply, it took three years to reach a complete recovery, but after all, it has laid the foundation for the first group of Chinese heavy trucks. strength. In recent years, marketing has been greatly promoted. The “truck contest†it has done for many industry professionals “doesn't understandâ€. It seems that Auman is going to be the “star†in the eyes of the entire nation, but it’s not Denies that Auman's marketing system and success are successful.
China National Heavy Duty Truck always regards its “trend in the trend and its dynamic trend†as the external communication concept of the company. It is to influence the users. If heavy trucks are used, then China Heavy Duty Truck is undoubtedly the best.
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
Analysis: The era of commercial vehicle marketing by SIH
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