7 times the growth of the ultra-luxury car market unexpectedly soared in the first half of the year

In the first half of 2017, it was nearly two months. However, the author did not find the overall development data of the luxury car market in the first half of the year. In particular, the overall performance of the luxury brands in the Chinese automobile market in the first half of 2017 was simple to inventory for readers. Check it out.

The data listed in this article, including major financial group's half-year financial report, quarterly sales report, official sales report, and domestic sales data, may reflect the real market growth trend.

According to statistics, from January to June 2017, the total sales volume of 12 luxury car brands in the Chinese market was 1,195,346 units, an increase of 18.14% from 1,101,763 vehicles in the same period of last year. Compared with the overall growth rate of 2.7% in the first half of the Chinese automobile market, especially the negative growth of -0.3% in the second quarter, the performance of the luxury car market is quite dazzling, and it can be called an adverse market growth.

First place, Mercedes-Benz

According to the Daimler Group’s first-half financial report, sales of Audi's 65,000-vehicle Mercedes last year also benefited from the high sales of E-class models. Sales in the first half of this year increased by 35.14%, surpassing Audi’s luxury in the first half of the year. Brand sales, cumulative sales from January to June reached 304,709.

The Mercedes-Benz, which has the worst quality in the “Luxury Top 3,” can be successfully placed on the market, indicating that although consumers attach great importance to the quality of automotive products, in fact, the quality of automotive products is not the primary reference for everyone. BMW said that it is very hurt. , "The best quality (three) is best white."

From the perspective of product structure, there is reason to believe that Mercedes-Benz's sales growth will remain stable for some time.

Second place, BMW

BMW, of course, is also a beneficiary of Audi's phased “return.” In the first half of the year, its sales increased by 18% year-on-year to 293,280 units. The market performance is close to the overall growth rate of the luxury car market.

The market growth of the BMW brand mainly comes from the significant increase in sales of the BMW 3 Series and X1, as well as the lower single-month sales in February last year. The face of the replacement of the BMW 5 Series sales are gradually lower.

In the near future, if the new BMW 5 Series can continue to be favored by consumers, BMW's future market growth will also be guaranteed.

Third place, Audi

From January to June, Audi's cumulative sales in China were 254,785 units, a significant decrease of 12.18% compared with 290,126 units in the same period last year. In each of these six months, Audi's monthly sales were lower than in the same period last year.

However, from the perspective of the sales volume of the models, Audi's main models for sale are still able to achieve better market performance, and the market has a solid foundation. The data show that after reaching a consensus with the dealers on Audi's future development plans in China, Audi sales in July will quickly exceed the same period of last year, indicating that Audi still has a strong market appeal and believes it can quickly return to the top spot.

Fourth place, Cadillac

Cadillac is one of the dark horses in the luxury car brands of the past two years. With the launch and sales of the domestic XT5, Cadillac's sales are rapidly rising.

From January to June, Cadillac's cumulative sales in China reached 80,357 units, which was a sharp increase of 75.38% over the same period of last year. Cadillac also successfully started the second camp of luxury car brands.

From the perspective of the sales volume of its models, in addition to the sales increase brought by the new XT5, the nearly doubled monthly sales of the Cadillac ATS-L have also contributed to the rapid increase in sales of the Cadillac brand.

However, the sluggish sales of the flagship model CT6 has dragged down Cadillac's growth potential. In the future, Cadillac needs to introduce more new models if it is to further develop.

Fifth place, Jaguar Land Rover

As a senior player in the second camp of the luxury brand, Jaguar Land Rover ranked fifth not surprisingly.

From January to June, Jaguar Land Rover’s cumulative sales in China reached 67,103, a 26.24% increase from the same period last year. With such growth, the rapid development of domestic models has contributed to this.

Judging from the sales volume structure of the models, the domestic Land Rover has found that the speed of the Shenxing line and the production of the domestic Jaguar XFL are the key factors for the increase in sales of the Jaguar Land Rover brand in China. Land Rover Aurora is stable.

The Jaguar Land Rover brand's performance in the Chinese market has no doubt positively attacked the voice that questioned domestic production. With the launch of more products, Jaguar Land Rover’s performance in the Chinese market is expected to further develop.

Sixth place, Lexus

As one of the few luxury car brands that has so far refused to be made domestically, Lexus's market performance is among the best among them.

We learned from the Lexus official website news announcement that Lexus had accumulated sales of 60,511 vehicles in China from January to June this year, a 31.04% increase from 46,179 units in the same period last year.

However, the situation of Lexus is once again reputed. Although consumers have said that they value product quality, the body has honestly chosen products and brands with other advantages. Lexus, known for its quality and reliability, is not in direct proportion to the market performance and quality rankings in China.

Of course, delaying domestic production is not a big deal for Lexus. After all, Japan's production base is not far away from China. However, it is puzzling that the Lexus official website is so unfriendly to Chinese users. For example, we can easily obtain sales of Lexus U.S. products on the American website of Lexus, but we are unable to obtain sales data for China through similar channels, but only through it. Press release to explore this "secret."

7th place, Volvo

As the only luxury car brand whose capital level belongs to the Chinese, Volvo also performed well in the first half of the year.

From January to June, Volvo’s cumulative sales in China reached 51,914, an increase of 27.59% from 40,688 units in the same period of last year.

From the data point of view, Volvo’s sales growth mainly comes from the listing of the flagship model S90 and better sales. Monthly sales of this model have gradually reached about 2,000 vehicles. Also as a flagship model, the market performance of the Volvo S90 is clearly better than Cadillac's CT6.

From the point of view of the sales volume of the models, if Volvo can launch a new car model, Volvo will have the opportunity to think of the second camp's top spot in the case that the performance of other models does not weaken.

Eighth, Porsche

As the only luxury car brand known as a sports car among the major luxury car brands, the advantages of differential competition have always maintained a good market performance.

From January to June, Porsche sold 35,864 vehicles in China, an increase of 17.82% from 30,440 vehicles in the same period of last year. It ranked eighth in the sales of luxury car brands for six months. This achievement also makes China the world’s largest single market for Porsche brands, which is 30% higher than the 27,568 units in the United States, the second-largest market.

Of course, the distinctive models not only give Porsche a differentiated advantage, but also restrict the wider consumers to get closer to Porsche. At the same time, import tariffs have pushed up the pricing of products, and the starting price of the most entry-level models is also close to 690,000 yuan. It is hard for more consumers to keep up.

Whether Porsche will introduce more SUV models or whether it will be made domestically to meet the needs of Chinese consumers, we hope to seek answers from Porsche officials at the upcoming Chengdu auto show.

Ninth place, Lincoln

The American luxury brand Lincoln, known to everyone as a long-term car in China, has been very happy about the performance of the market in the past six months. In the first half of the year, cumulative sales of 24,541 vehicles soared 151.68% over the same period of last year, making Lincoln the fastest growing brand in the top ten luxury brands sold in the first half of the year.

As of August 18, data from the car home of the country's largest car vertical website shows that Lincoln has reached 85 dealers in China. The rapid increase in the number of dealers naturally leads to skyrocketing sales figures, so it is not entirely clear whether Lincoln’s sales increase is due to pressure stocks, or indeed from the actual needs of consumers.

Tenth-ranked Infiniti is a typical case. Of course, Lincoln’s popularity in China is much better than Infiniti, so there is still a huge mass base for future market performance.

Tenth place, Infiniti

Last year was February, this year was April, and there was a particularly low monthly sales every year. It was Infiniti.

From January to June this year, Infiniti’s cumulative sales in China were 12,811, a slight increase of 9.76% from 11,672 units in the same period last year, and did not outperform the overall performance of the luxury car market.

Compared with the aforementioned brands, the weighting of domestic models is quite different. Because Infiniti lacks credible official information channels like Lexus, we only obtained Infiniti domestic sales data.

From the point of view of the sales volume of the models, the market performance of the two domestically produced models Q50L and QX50 has been very stable, resulting in no significant further growth in total sales even if the number of dealers has increased to the current 95.

This year, Infiniti has reported a retreat from the network, and it is certain that the tenth sales volume is not enough to make the brand safe and sound. How to solve the anxiety of dealers requires Infiniti to come up with countermeasures as soon as possible.

Eleventh, Song

We can't remember that this was the first time that Yingge had been squeezed out of the top 10.

Acura has inherited the fine traditions of Japanese luxury brands, and there is no credible channel for the publication of Chinese sales. We learned from Acura's official news that due to the low base last year and thanks to the domestic production of CDX models, Acura's cumulative sales in China soared four times in the first half of this year to “over 6500 vehicles” compared with 1,199 vehicles in the same period last year.

Even so, Acura's sales are still harder than his brother Infiniti. Yangge still lacks a sense of presence in China.

Backed by Honda, Yangge does not lack talents, no shortage of technology, no shortage of funds, how to tell stories, let consumers hear yangko, understand yangko, and accept yangko. It seems that everyone knows how to solve, but they do not know how to The thorny problem to solve.

Moreover, Acura's English trademark, Acura, is still quite vociferous. It is not easy for most Chinese to read the correct pronunciation of this English word.

Affected by the seasonal sales decline of Audi, the total market share of “luxury top three” in the first half of 2017 was 71%, which was almost the lowest level in recent years. However, with the recovery of Audi's sales, it is believed that such a share structure will not last long.

The ranking of second-tier luxury brands has changed tremendously, but the gap with the top three is still huge. In the short term, there is still no hope of threatening the latter.