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As a sales platform, how to ensure that the merchants make money is the focus of all work in the LED lighting store, and letting merchants make money in the business may be one of the development directions of the future lighting stores.
After more than 30 years of development, the lighting and lighting industry has matured and has spawned a large number of professional stores. Although the construction of lighting stores across the country is in full swing, the development of lighting stores is not clear. Merchants have retired and rented out things often, causing many stores to panic.
From the traders to the business, perhaps many people will be confused about this, is the restoration of the marketing model?
As early as the development of the lighting and lighting industry, because the supply is less than necessary, all production companies have to queue up to pick up the goods as long as the products are produced. This also forms the predecessor of the industrial form that is unique to the ancient town of Dengdu. All manufacturers are only in the store in the middle of the dealers from all over the country to come to purchase, this model is called the business in the industry. Until the beginning of the new century, Ou Pu Lighting took the lead in recruiting salesmen in the lighting and lighting industry, and sent them to various markets across the country to expand the channel, only to break the business model, and the industry began to enter the stage of business.
The merchant model has undoubtedly brought the lighting and lighting industry into a new era of marketing. It has changed the passive sales of the past companies and began to take the initiative. Today, after more than ten years of development and deepening, the dealership model has evolved a subdivision model, but no matter how subdivided it is, its overall direction remains the same, that is, going out.
Lighting and lighting companies need a business model. Why do lighting stores transform merchants from business to business to future development?
In this regard, Guo Xiu, managing director of China Jiangmen International Green Light Expo Exhibition Center, said that the store has formed strategic cooperation with the procurement resources of designers, dealers and engineering companies to attract more procurement resources to purchase, so that the settled merchants are not enough. You can receive orders when you are in the household. This kind of business model is undoubtedly helping the merchants to make money. Completion of investment can only be regarded as one-third of our work, and the next third is how to make money in the merchants. This is what Guo Xiu has always emphasized. Because he is very clear, only if the settled merchants have money to earn in Guangbohui, and there is room for development, they can leave the merchants for a long time.
Letting merchants make money in business is undoubtedly the highest level of the store. This requires the lighting store operator to have this awareness and ability to do it. Looking around, there are some professional lighting stores in the upstream producing areas of China. Most of them play the role of a landlord. They are just a pure renter, the landlord out of the house, and the merchant rents gold. Because the store lacks management, promotion, operation and other work, the flow of people in the store is scarce, let alone the turnover.
Xiaobian analysis: For the lighting store, the future development direction is to help merchants to grow in business. Looking at some of the emerging stores, we are also fortunate to see Guangbohui, LED China Kyushu City and other efforts are making progress in this regard.
2014 LED marketing model to the direction of sitting
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