Trading in accessories, changing old ecology

One word is now very popular - ecology. Talking about the ecology of auto parts circulation, many industry professionals will mention the word "monopoly." In China’s auto aftermarket, the old 4S system is the most important monopoly tool in the industry, and familiar terms such as “original parts”, “deputy factory parts”, and “brand parts” are also accompanied by “monopoly”. . For a long time, this has objectively caused the disadvantages of genuine accessories (branded products, quality and service-assured accessories products) in the market and psychological, and has contributed to the disorderly competition in the entire auto parts market. Obviously, China's auto aftermarket needs urgent solutions to regulate the market, standardize competition, and resolve industrial chaos. Many people look to e-commerce.

Analyzing the case of Zhuge Xiu car network, it is worth noting that, on the one hand, it is not a simple Internet company, the founding team from the accessories distribution, parts production to the repair shop, has an in-depth understanding of each link in the industry; On the other hand, the Internet has only been used as a tool for early-stage resources and information sharing, and on this basis, it has created offline service stores and logistics systems.

In the Zhuge repair car network model, it did not cut off the intermediate link of auto dealers, but defined the dealer as a very important part of the entire industry chain. They believe that if it is the manufacturer's direct service to the repair shop, it seems that there is no need for a big intermediary link. However, the complexity of the supply of products among them will actually make the cost higher. This is based on the judgment of a particular knowledge of this industry. No auto parts factory can make all the accessories, and no one dealer can represent all the parts, and no one can solve all the problems of all the cars. Therefore, the combination of market demand and these “nothings” makes it possible for manufacturers, distributors, and repair shops to perform their tasks on this platform, and is expected to achieve a win-win situation based on information transparency.

In the interview, Zhuge Xiu’s senior executives also put forward an idea. In the future, the platform is expected to increase the 2C (for consumers) link from the B2B (business-to-business) model, enabling owners to make appointments online and select an offline technician. Zhuge repair shop. The accessories are purchased through the genuine base, and the owner can verify the reliability of this product by scanning the mobile phone. After you finish the car, you will pay with Alipay, and evaluate the craftmanship and attitude of the repairer.

This idea is good, and some startup companies are already practicing this model, but if they are to be realized and popularized, they must be based on the breaking of the current monopoly ecology. This is also the common desire of many automotive aftermarket e-commerce platforms. Just different from the choice of service differentiation, platform diversion of the entrepreneurial model is different, Zhuge repair car network breakthrough, choose parts trading.