The first quarter of 2013 in the European commercial vehicle market is uneven

The first quarter of 2013 in the European commercial vehicle market is uneven


Recently, Italian commercial vehicle manufacturer Fiat lowered its forecast for sales of commercial vehicles in the European market. Fiat predicts that sales of trucks in the European market will fall by 5%-10% compared to the same period of last year, and the forecast for the beginning of the year is the same as in 2012.

Compared with Fiat's cautious attitude toward the European commercial vehicle market, multinational commercial vehicle manufacturers such as Volvo and Scania have shown even more optimism for the European commercial vehicle market after they announced their first-quarter earnings in 2013.

Scania: The local market is very strong

According to the first quarterly financial report published by Scania, total orders for trucks and buses were 20,787 units in the first quarter of 2013. Of these, 44% of orders were from Europe and 32% were from Latin America. The volume of commercial vehicle orders in the European market has increased by 13% compared to the same period of last year, and the volume of commercial vehicle orders in the Latin American market has also doubled.

This achievement has enabled Skannia’s chief executive Martin Lundstedt to see hope for a recovery in the European market. It is understood that Scania's truck orders in the first quarter increased by 28% compared with the same period of last year. “The market with outstanding performance is concentrated in Northern Europe and Central Europe, including Britain, Germany, Poland, and France. However, there seems to be no sign of recovery in Southern Europe,” said Martin Lundesteder.

Volvo: Unexpected growth

Prior to Volvo’s announcement of its first-quarter earnings, analysts had predicted that Volvo’s commercial vehicle orders would drop by 15% compared to the same period last year in the first quarter of 2013. However, after the publication of the financial report, Volvo came to a magnificent turn and presented a transcript of 11% more orders than the same period last year. In response, Olof Persson, Volvo's president, said: "The slump in the market last year has been replaced by the steady recovery in the first quarter of this year, and our customers have regained confidence in placing orders."

"This indication shows that the downturn in the European car market may end." Obviously, Europa Payson saw signs of a recovery in the European market from the first quarter earnings.

In response, Europasson stated that with the launch of Volvo's new flagship FH series in Europe, Volvo and its suppliers are confident that sales will increase in the second quarter. And it is predicted that the sales volume of the European commercial vehicle market in 2013 will be the same as that of the same period of last year.

Daimler: lack of confidence

Compared with the positive growth of Volvo and Scania, Daimler’s performance in 2013 was “fairly satisfactory”. In the first quarter of 2013, Daimler's truck sales were 101,400, a decrease of 6% compared to the same period last year.

In this regard, Andreas Renschler, Daimler's head of truck and bus business, said that Daimler's start-up in the European market was unfavorable. At the same time, the role of the new models in boosting sales did not appear.

"From the current point of view, sales in the European market in 2013 will not be more optimistic than in 2012. As competitors continue to improve customer services, Daimler's advantage is diminishing." Ryzeile said frankly. It is understood that in 2012, Daimler sold a total of 462,000 trucks, of which Mercedes Actros products, Freightliner Cascadia products, and Fuso Canter achieved good results. In 2012, truck sales of Daimler trucks in the European market decreased by 9.4% compared to the same period in 2011. In response, Lexer has postponed the target of 8% for Daimler's truck operations to 2014, and the operating margin in 2012 was 5.5%.



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