Implementing Brand Strategy of Auto Parts Trademarks and Increasing Intellectual Property Protection

First, do a good job in trademark registration and management of enterprises, and enhance the sense of urgency to implement the development strategy of high-quality brand names for auto parts.

In recent years, China's auto parts companies have done a lot of work in the implementation of trademark brand strategy, and have achieved certain results. A group of corporate brands that have influence and popularity on the market have emerged, and they have improved the quality of products and established well-known brands. This has played a positive role in safeguarding corporate intellectual property and enhancing local market competitiveness. However, on the whole, China’s auto parts companies are still relatively weak in trademark awareness, and some companies still lag behind in the legal registration and use of trademarks, which are difficult to adapt to the needs of the development of modern automobiles, and are also not conducive to the maintenance of the right to use registered trademarks and other legal rights and interests. Faced with the trend of globalization, specialization in production, and modernization of management in the automotive industry, China’s auto parts companies must adapt to the international automobile industry’s common rules and requirements in implementing brand strategy vigorously, and in terms of brand innovation, management, and intellectual property protection, etc. With international standards.

According to the status quo of China's auto parts trade marks and the development trend of future auto local farms, the Automobile Industry Development Leading Group Office and the Trade and Industry Bureau should actively assist enterprises in implementing the boutique brand name brand strategy in the process of serving the auto industry. After a certain amount of efforts, To build a number of auto parts brands that are influential and competitive at home and abroad. The administrative departments of industry and commerce and the management departments of the automotive industry must raise awareness of the importance of promoting the sustainable development of the automobile industry and enhance the importance of strengthening the service and management of trademark brands of auto parts enterprises. In accordance with policies and regulations, they should actively support and serve the enterprises. Good trademark registration and use, guide enterprises to implement trademark strategy, improve corporate reputation and product local field competitiveness, share.

Second, strengthen publicity and education, and enhance corporate brand awareness and intellectual property protection.

Domestic auto parts enterprises must combine the actual work of trademark registration, use, and brand innovation of auto parts companies in China, actively strengthen publicity and education, and enhance corporate brand awareness. The implementation of the brand strategy for the implementation of branding of auto parts will be an important part of the boutique name brand strategy, and it will actively participate in auto parts and components companies to create China's famous trademark activities. For those who meet the requirements for the recognition of relevant well-known trademarks, they must actively and timely apply for the specific implementation of the brand strategy for automobiles to achieve practical results. We must promptly and accurately understand relevant trademark laws and regulations, and handle relevant trademark formalities such as trademark registration, transfer, license use, etc., in order to better strengthen the management of corporate trademarks and promote the promotion of brand development strategies in accordance with standardized requirements.

The newly promulgated “Automobile Industry Development Policy” clearly states that “automobiles, motorcycles, engines, and parts and components companies must strengthen the awareness of enterprises and product brands, actively develop products with independent intellectual property rights, and attach importance to the protection of intellectual property rights in production and business activities. Efforts to increase corporate brand awareness and maintain corporate brand image." It is required that "automobiles, motorcycles, engines, and parts and components manufacturing enterprises should register their own commodity trademarks and service marks according to the "Trademark Law," and stipulate that from 2005 onwards, all domestic automobile and assembly parts must be marked for production. A registered trademark of a company." This requires auto parts companies to actively carry out publicity and training on policies and regulations such as the "Trademark Law" and "Auto Industry Development Policy", enhance corporate brand awareness and awareness of the legal system, and do a good job of trademark registration and use in accordance with the law. The cultivation and management of brands provides ideological and organizational guarantees for companies to effectively implement brand strategies.

Third, strengthen the use of trademark management and exclusive rights protection work, create a good market competition environment

Regulating market behavior, establishing a good market order, and building a brand of “honesty” are the need to safeguard the legitimate rights and interests of enterprises, optimize investment and business environment, and promote the healthy and orderly development of China’s auto market. The business administration department shall guide enterprises to apply for trademark registration and management according to law, increase supervision and management, and promptly organize follow-up inspections and inspections on the registration and use of auto parts products. The product trademark registered for the national automobile industry policy advocacy requirements shall assist the automobile industry management department to do a good job of the auto parts enterprises and apply for registration to the State Trademark Office as required. As a manufacturer of auto parts, it is also necessary to actively cooperate with the business administration department, strictly investigate and punish illegal acts in the use of trademarks, severely crack down on counterfeiting, unauthorized manufacture of registered trademark logos for others, and sell fake and unauthorized registered trademark logos and sales counterfeiting registration Trademarks, goods, and other violations of the company's registered trademark exclusive rights violations. Auto parts companies must join hands with the industrial and commercial administrations to carry out “fake and protect famous products” activities, use legal weapons to fight counterfeit infringements, and safeguard the company’s intellectual property rights and legitimate rights and interests. On February 21, 2008, Hunan Jiangbin Piston Co., Ltd. and the Binzhou Bureau of Quality Supervision, Public Security, Binzhou TV, and Lubei Evening News jointly took a joint action and destroyed a counterfeit “Jiangbin” brand piston in Binzhou, Shandong Province. The black dens, Binzhou Jinhe Piston Factory, seized 1030 Iveco 2.5-liter low-ranking pistons on the spot, worth 120,000 yuan. The anti-counterfeiting action greatly stunned the criminals who made counterfeit and falsely sold goods, safeguarded the reputation and image of the “Jiangbin” brand name, and safeguarded the interests of users and market economic order.

Fourth, vigorously implement the brand strategy, and strive to enhance China's auto parts product quality and local field visibility

It is an urgent need for China's auto parts companies to achieve sustainable development by creating competitive brands and taking quality and profitable roads. At present, China's auto parts companies have few local brands, which are incompatible with the development requirements of China's auto industry and their status in the national economy. Therefore, in accordance with the general idea of ​​implementing fine brand names in China, we must speed up the implementation of the brand strategy of auto parts companies, guide enterprises to apply for trademark registration, and obtain independent intellectual property rights. Through the launch of well-known, famous and well-known trademarks to create events, promote enterprises to strengthen management, firmly establish awareness of fine brand names, cultivate a group of well-known, famous, well-known trademarks, to form a large number of famous brand groups with stable quality and high reputation in local areas. According to the relevant national laws and regulations, industrial policies and the status quo of China's auto industry, we will quickly formulate auto parts companies to create a reputation program, and promote China's auto parts companies to implement brand strategy.

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