Girl microblogging flower shop need to pay the first two months of fan open over 1700 people

Hangzhou beauty microblogging flower shop

Two months before opening, fans have exceeded 1700

Send flowers after paying first, selling stories, and setting flowers with affection

There is no physical store, no online shop, rely on Weibo word of mouth, a Shanghai-famous Fauvism fashion shop quickly became popular, even if Liu Ruoying participated in the activity will also deliberately go to his house to spend, also specially sent microblogging Thanks to the Fauvism Flower Shop.

The power of example is endless. Various types of fashion flower shops on Weibo have sprung up. In Hangzhou, there is a fashion flower shop "Heart Lake View", which is only active on Weibo. Rare and expensive imported flowers, accompanied by a store or fresh or affectionate Weibo, are especially sought after by young artists and petty bourgeoisie. Although it took only two months to open, fans have already exceeded 1,700. In the words of the beautiful lady proprietress, "Every bouquet of flowers is uniquely tailored, just for your affection."

A bouquet of flowers, a Weibo, a story

On the afternoon of the previous day, in a certain district of Binjiang, beauty shop owner Xiaoyi rushed home with flowers just taken out of the cold storage and a well-chosen vase, and began busy with a new flower order.

“A boy ordered the flowers and sent a good friend to congratulate her on giving birth to the dragon female. The flowers are hydrangea, peony, tulip, lotus flower, pea flower, cuizhu flower, sabah.”

The flowers were transported by air from the Netherlands. The cut-and-cut bottles were paired with green jars with slightly depreciated textures. In the hands of the owner of the flower shop, it took more than half an hour. Flower arrangement, flowers delivery, and then finished a microblogging full of blessing "flower language" - each selling a bunch of flowers, small arts will do so.

In fact, the micro-blog of “Heaven Lake View” is filled with the “flower language” and the mood of a flower buyer:

“A flower ordered by a young girl, she wrote in her private letter, said that she is separated from her boyfriend who is in love with her college age. Although there are only four months to reunite, my heart is getting more and more afraid. In the past, she chose Rose Whelan, Pink Australian Ocher, Deep Purple Western Peony, Money Grass, etc., to bring you a bouquet of gentle flowers, instead of worrying about the future you don’t know, it’s better to be calm and well arranged. ."

“The 30+ (specify 30-somethings) of flower lovers gave flowers to their own. Single males, people in the publishing industry, publicly stated their intention to leave the bachelor’s team early on at the beginning of the year, so they chose to import white tulips, white lilies and others. It is clean and elegant, but with two red berries added, I hope you find love early and make good results.”

"The flame lily will be used in today's bunch of customers to send a bouquet of friends and couples. Even if an old wife is an old wife, the love for you will always be as fiery."

......

A price of 650 yuan, the first payment, no plan

Xiaoyi said that at the beginning, the customers of the flower shop were all friends. “They made arrangements to take care of my business. Afterwards, they sent more flowers, friends from friends, and even strangers.” The customer became a friend because of a flower's Weibo."

Soymilk is one of the netizens who established friendships with Weibo and Xiaoyi, although he did not buy flowers. On May 7th, soymilk wrote on Weibo: “Actually, there are many famous paintings that have flowers. If you plug in according to the bouquets in the paintings, you can tell the guests, for example: 'This is one of the 18th century Manet’s face. "The flower bouquet is not particularly romantic! I'll help you find a picture when I'm free."

Xiaoyi said that the flowers in her own florist are paid first and then sent to the flowers for a price of 650 yuan. The price is not cheap, there is no sample map reference, there is no physical store to observe, so the way to send flowers is very fresh, but there are many bloggers are very worried, so send flowers it? Xiaoyi said that because of this small business, it is impossible to pay for the flowers first, and the customers have to rely on word of mouth and trust. "Imported flowers are of good quality and prices are more expensive than ordinary flowers, but every show on Weibo will attract a lot of new fans. Now more and more fans have begun private letters to me, and they have no secrets to send money to order flowers. "Miss Chen, who bought the flowers at the Lake View recently, said:" Before I was able to see my girlfriends, the pink and green bouquets were loveable, and I ordered them."

"Important point, whether it is flower arrangement or anything else, I will first consider for the customer. If I was the person he/she wants to send, I hope to receive a bouquet of flowers." When it comes to the secrets of operating Weibo flower shop, he said so.

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