Suzhou Sikor Industry Co., Ltd. , https://www.sikor-group.com
Due to the country's macro-control policies on the real estate industry and the blind expansion of the building materials and lighting stores in individual home furnishing industries, the whole industry has experienced a period of pain, but the development prospects are still bright, and the lighting market as a branch of the home improvement industry is also in the process of home improvement. Indispensable part.
Looking back on the development history of the home lighting industry in 2013, we can sum up three major points: First, the industry is getting warmer. Second, the lighting industry is becoming more mature. Third, the second and third-tier cities have become hot spots. The leading enterprises represented by NVC have passed Explore new marketing methods, capture new market opportunities, and drive the industry forward.
The national building materials lighting boom index reflects the prosperity and market trend of building materials lighting decoration materials.
The industry believes that the recovery of market demand has a profound economic and industry background. On the one hand, the sales area of ​​commercial housing in 65 major cities increased by 34.2 in 2012 compared with the previous year. Due to the lag period of one to one and a half years of lighting renovation, this part of real estate transactions led to the growth of new home renovation in 2013, which directly produced lamps. On the other hand, driven by the leading enterprises, the lighting stores took the initiative to attack and promote the consumer demand through the joint factory, effectively stimulating consumer demand.
Taking Hongxing Meikailong as an example, the total sales of merchants in the first half of 2013 was close to 30 billion yuan, of which the sales of building materials products increased by 25, and the sales of furniture products increased by 13.7. In this regard, the industry pointed out that the increase in building materials sales in the first half of the year was higher than Furniture is because the building materials are the front end of the furniture, and the furniture is first renovated. In the second half of the year, the increase in furniture is likely to achieve a go-ahead.
The lighting industry is picking up and becoming the focus of the second and third tier markets