Demonstrate self-confidence of Chinese auto brands and use C2B model to innovate the development path of the industry

At present, the Chinese economy has entered a new normal, and the transformation and upgrading of the auto industry is in line with the current context of supply-side structural reform and domestic consumption escalation. The new normal development in technology is innovation and innovation. Only innovation can drive the strategic upgrade of Chinese auto brands, enhance the self-confidence of Chinese brands, and become the new normal for the development of Chinese autos.

On April 19, 2017, at the Shanghai International Auto Show stage, SAIC Da Chase launched the first large-scale intelligent custom SUV D90 production model that implements the C2B business model with the theme of “Come in the future.

At the same time the debut models also have D90 four-wheel drive AT flagship, D90 four-wheel drive AT cross-country version, T60 pickup small four-wheel drive high chassis country V-AT flagship, T60 pickup off-road version, wide body light passenger FCV80 fuel cell car 14 The merchants Jiejie version, the wide body light passenger V80 Shangjie version, the widebody light passenger V80 business travel version, the pure electric MPV EG10 flagship, and the RV80 C type RV 5 seats 6AMT, are located in No. 1 and No. 3 of Shanghai National Convention and Exhibition Center respectively. Pavilion booth.

The collective debut of SAIC Chase brought more than a surprise across the entire product line, as well as a concept of Chinese car brand innovation and the confidence to surpass it. “At present, the competition in the entire business chain of China’s auto joint ventures and self-owned brands is basically in the phase of strategic stalemate, and the market wrestles with each other. With the upgrading of China’s brand capacity, the cultivation and accumulation of talents, and our commitment to the Chinese market and consumers Insights, in terms of market share, absolute sales, and brand influence, the advantages of Chinese brands have gradually emerged.” Lan Qingsong, vice president of SAIC, stated that “SAIC Chase has established the core philosophy of 'technology, trust, and enterprising'. It is to be led by SAIC Group’s “new four modernization” strategy: “Electrification, Intelligence, Networking, and Sharing”. It will be able to compare product technology strength, business model innovation, global market layout, and new energy smart technologies. Joint venture brand.

In order to firmly implement the SAIC Group's "13th Five-Year Plan" strategic goal, the company will continue to innovate the transformation and upgrading of its development strategy. From the top down, SAIC Chase will first of all transform its philosophy, embark on a wall of fixed-mindedness models, and rely on the Internet platform. The user is directly connected. The large database of massive user needs and feedback has translated into the most realistic insight into consumer demand in China. It is also thanks to big data and smart interconnection technologies that SAIC Datong has established a big data operation center to allow users to drive business requirements and drive data analysis to drive the entire business chain from vehicle planning to production.

The SAIC Chase’s road to innovation does not stop there. Going out of the border and melting the border can see the blue sea. In the six years of SAIC's founding, SAIC Motors Group has taken a giant man's shoulders and relied on a strong system and product technical strength to implement simultaneous development of domestic and overseas models. The traditional power and new energy vehicles have been developed simultaneously, taking into account the production data type products. And consumer products, commercial vehicles, both wings, forward-looking technology reserves in advance. With the differentiated system competitiveness and global vision of business layout, SAIC Datong has taken a brilliant and innovative approach.

Strength comes from user participation, D90 cuts into high-end SUV segment

The D90 is a product highlighted by SAIC Datong at the Shanghai Auto Show. It is not only because it is a representative of the high-end SUV segment of SAIC Motor, but also because its 18 product strength points are all derived from user participation. This is the result of the brainstorming of users, designers, and engineers under the C2B philosophy and is the result of "collective wisdom."

SAIC Datong set up and operated its own digital platform “My Bank MAXUS”. It has established functions such as forums, shopping malls and research. It has accumulated 600,000 fans to participate in the definition, development, certification, pricing, configuration, and improvement of the entire vehicle. The whole process.

The full-size figure of more than 5 meters is determined by the needs of tens of thousands of users. It was this decision that allowed SAIC Chase to select the real market for D90, and made the previous Chinese brands want to do, but never had to pass due to lack of data support. Try to lengthen the body length to 5 meters.

The initial size of the D90 was 5,200mm in length and 2050mm in width. This was determined by the senior executives of SAIC Chase. However, the design team found that most customers think that the car is too long and too wide to open in the city. How to do? Implementing the C2B core values ​​of authority and decentralization, the users said, overthrew the opinions of the leaders, heightened the height of the vehicle, compressed some of the width, and both had a tall and mighty vision, and made adjustments to facilitate parking. This small detail shows that C2B's deconstruction philosophy has consistently applied in the D90 development process.

The highly original design means that Chinese local designers understand the preferences of the Chinese people better. Therefore, they will not pursue the design of pure hardcore in terms of appearance, and will take more care of the stable Chinese consumers want. With a sense of movement, the front face is domineering, the waistline is smooth, and the octagonal front of the sky is filled with the air intake grille, and the 21-inch wheel is the result of direct user participation.

Because there are 30,000 users involved in customization, D90 has a more clear direction than the same level of high-level sense of the car, high platform, Tong plastic center console with sutures, two-color match, a series of 3D instrument panel design, can let People find the feeling of sitting in a luxury SUV. The seats and door panels, specifically for the user's opinion, joined many of the luxury SUV may not be equipped with diamond stitches, of course, there are Chinese consumers like the panoramic sunroof ... It can be said that in the interior design, D90 per One step is all in the right place.

With the marriage of SAIC and Ali, SAIC Datong, which enjoys internal resources, will naturally be ranked the highest in the country in terms of car connectivity technology. The standard is a 12.3-inch large central display with the largest size in its class, equipped with the latest SAIC Ali. Smart Connected System. SAIC's autonomous Corps is now the most watchful of the "Internet car skills", the power of the time online to make your D90 can automatically pay; listen to online music, audio books; use online navigation, remote control, voice interaction, travel sharing; but also OTA air remote iteration. The D90's SAIC Smart Connect system can also interact with most IN internet products such as sports cameras, drones, and electric balance cars to meet your entertainment and social needs in real time. It can be said that Ali’s unique skills, D90 not only learned the heart, but also armed to the teeth.

Of course, the D90's "willfulness" lies in the fact that the concept of customization goes through to the performance and configuration level. It breaks the standard configuration concept. On the D90 you can also customize almost all core functions and configurations. It is not only a very hardcore SUV, but also a four-wheel drive and a four-wheel drive option. It is also a versatile, except for gasoline (2.0T, 165kW (224PS), maximum torque of 360Nm), there will be diesel models available in the future For selection, seating arrangements can even choose up to 8 layouts such as 2-3-2 or 2-2-3. Barrier styles, rim styles, enclosure designs, exhaust styles, interior styles, and even four-wheel-drive models can all be selected in the future.

What's more worth mentioning is that the car designers, engineers, and project management team behind the D90 and the users are all from China. They not only have their own design concepts and styles, they also know how to meet the needs of Chinese consumers. , And can put every point of demand, are properly expressed on the product, which from design to R & D, from supply chain management to quality control, all reflect the Chinese auto brand in professional standards, has not lost at any Foreign car brands. In time, we firmly believe that Chinese local designers and engineers will stand on the world stage and win world-class honors.

Opened the C- and B-sides of the automotive industry to take charge of the second pulse, and C2B made great achievements.

The uniqueness of the D90 lies in its stunning product strength. The unique C2B business model is a full-service chain practice and the first in the car industry.

For SAIC Chase, the business model of C2B is by no means groundless, but rooted in history, reality, and the future. It grows in a strong internal system and external environment.

In order to truly realize the connection between front-end requirements and back-end R&D, procurement, manufacturing, and service, C2B is the real direction, but C2B is not a simple process. This requires the entire vehicle manufacturer to have an internal operational capability to the entire concept. Natural transformation genes.

“In the automotive industry, SAIC informed and knew why. Through the accumulation of business, we proposed and implemented the C2B business model. Choosing this development model, SAIC Datong has the advantages of weather, location, and people.” Lan Qingsong Said that the starting point of C2B is personalization and customization. At the beginning of the establishment of SAIC Chase, before it was approved by the market, it had to accept those orders that the joint venture was not willing to accept. Therefore, from the original design of the mass production method of passenger cars to the modified model, a new production model in which the two production methods are mixed is formed. The innovation of the internal operating system satisfies the personalized needs of small-scale customization. So far, SAIC Datong's ratio of special orders has reached 40%, and the combined configuration of more than 20,000 models has established small-batch, customized processes and specifications that effectively guarantee efficiency and quality. This has become a favorable condition for SAIC Chase to implement C2B and has created the DNA that SAIC Chase has born, thus laying a solid foundation for realizing intelligent mass customization.

Thanks to advances in technology, SAIC Motors is currently the highest level company in the domestic automotive industry. SAIC Datong's business is based on SAIC's powerful information system, from product design, manufacturing systems, logistics, Purchasing, marketing, and financial applications, SAIC Datong opened up the data transmission of the whole process of "product data - process development - on-site process guidance", and can "track to every part", which makes the B-side R & D and production, With the operational skeleton of big data, it is possible to complete the disruptive revolution in the direct-to-consumer products of parts and components on the supply chain, using the “transparent factory” production visualization to realize intelligent customization, on-demand payment, full-time tracking, and factory certification. , the user's direct connection to the real value experience.

The marriage between SAIC and Ali also injected fresh blood from cloud computing, big data use, and smart interconnection technologies into the C2B model of SAIC Chase. The strength of the mobile Internet lies in the fact that the cost of obtaining data is greatly reduced. The data volume is getting bigger and bigger. The SAC General Internet thinking mode and means of operation provide a handle for the C-side.

In addition to the aforementioned "MAXUS" online interactive platform has already invited users to directly define, design and verify, SAIC Datong also released a new test version of SAIC's "My Bank" intelligent interactive platform at the Shanghai Auto Show. This user can directly participate in matching, and pricing testing. In this process, information is two-way, customers can directly give their own needs and expectations, as companies can continue to obtain customer demand, so that SAIC Chase in the production and information technology system can be transformed into a real user value . The so-called supply-side reforms are the ones in which they are involved.

SAIC Datong, which opened up the C-side and B-side, actually opened up the Renmaiermai of Chinese auto brands. Under the C2B model, auto companies can directly connect with customers and promote the automotive companies’ design concepts in reverse. Improvements in manufacturing processes, etc. Promoting the organizational capabilities of enterprise suppliers, designing R&D systems for enterprises, and building interactive platforms for companies and consumers, suppliers, etc., bring a qualitative leap forward.

The far-reaching impact of this is that Chinese auto brands will no longer rely on the introduction of other models that are outdated or simply imitate others. Instead, they will be able to design similarities based on the combination of C-side data and B-segment information. Like the D90, leading products, even afterwards, came at the first time, with the lowest cost and flexible aggression. They took the lead in smashing the Industrial Revolution 4.0 advocated by the West and using the Chinese's own “made in China 2025” logic and Context.

Chase speed breaks through and the Chinese brand rises confidently

The consensus in the automotive industry is that SAIC Datong has achieved rapid development with the strong support of SAIC and has created a much-cited "pass rate."

Behind the “Chase Speed” is the guts of the narrow road that meets the courageous winners. In 2011, SAIC's first product, the V80, was officially launched into the market and entered the market of oligopoly and wide-body light passengers. In this narrow market segment, SAIC-GM has been among the top three players in the industry for two years and became famous in the first round. In 2014, SAIC Chase entered the high-end MPV market. Over the years, this market segment has also been monopolized by multinational brands. G10 entered the market at a price of 15-25 million yuan, again making it impossible. In the first quarter of this year, G10’s sales volume in the first-tier cities in the north, Guangzhou, and Shenzhen soared 88%, becoming the highest-priced Chinese brand for a single model.

Behind the “chase speed” is self-adherence, because it has played its own style and characteristics. In the overseas market, facing the overall downturn in the young commercial vehicle market (about 2% year-on-year increase), exports have cooled (year-on-year Under the condition of a 23% decline, SAIC Chase counterattacked and achieved sales of 46,123 vehicles in 2016, an increase of 32% year-on-year; export sales exceeded 7008 vehicles, an increase of 47% year-on-year. Especially in the Australian and New Zealand markets, not only stopped the decline in the Chinese car brand, but also in the Australian market share second only to Toyota, New Zealand market accounted for 19%. In overseas markets, SAIC Chase products have been exported to 42 countries and regions. Among them, the developed countries market has become a major highlight, the products are mainly exported to Australia, New Zealand, Ireland, Britain and other developed countries. In 2016, SAIC Chase was the first Chinese brand to sell in the Australian market.

Behind the "chase speed" is the continuous self-renewal of cognitive upgrading.

In the promising RV market, SAIC Datong is refreshing the industry’s inherent awareness of the industry, transforming from traditional automakers to integrated service providers. Relying on the “Rvve Life Home” full-ecological business chain, the platform has become an online intelligent service entrance for RV users, guiding the design and production of RVs at the rear end of the RVs, and building the intelligent, data-based and Internet-based services and marketing of the CRC. The company has deployed RV rental services in 18 core cities nationwide and is committed to becoming the first brand of Chinese RVs.

In the area of ​​new energy technologies and smart driving R&D, SAIC Datong is also faster than its competitors, and has long formed its own unique technology and development capabilities, ranging from pure electric wide-body light passenger EV80 to G10 hybrid, and even The forward-looking development of the upcoming new energy cross-border vehicles is rooted in the upgrading of consumer upgrades and technological advancement.

Behind the “chase speed” is the complete ablation of the inherent boundaries of the automotive industry. In terms of products, SAIC Chase has formed three typical commercial vehicle platforms: widebody, light passenger, pickup, and Minivan, and two major crossovers of MPV and SUV (CROSSOVER). With the development of the “two-wings and two-wings, cross-border development” of the platform, the D90 has broken the boundaries of the industry with intelligent customization, providing a brand-new development dimension for the development of Chinese brands. With the C2B business model, the boundaries of technology, cost, time, and organization are resolved. Under the direction of the C2B business model, SAIC Datong not only built an organizational guarantee system for rapid iteration of product performance and fast iterations of service providers, but also had a series of cognitive upgrading capabilities suited to this model.

The rapid development of SAIC Chase has repeatedly proved that the development road for Chinese brand auto companies is that as long as they dare to make breakthroughs in the thinking model, there will be no so-called Red Sea market. As long as they are good at using the Internet and big data technologies, there is no inherent system that cannot be overturned. mode. As long as you dare to adhere to your own style and have the courage to cross the border, there is no competitor that cannot surpass it.

At the 2017 Shanghai International Auto Show, SAIC Chase will prove that: China's auto brands, our bank!