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China Daily News: In view of the important role of the Chinese market, this year in October, Japanese cars frequently raised the banner of recall in the Chinese market.
Japanese car crash frequently occurred on October 30, Nissan announced the recall of 2.56 million vehicles worldwide, including more than 5700 vehicles involved in the Chinese market, the reason for the recall is that the engine crankshaft position sensor internal circuit may have a short circuit, which may cause the engine to appear underpowered or The phenomenon of inability to start, the worst case may be that the engine is off during driving. According to Nissan’s China Office’s explanation, the recall involved domestically-imported Sunshine N16 models and imported Qijun T30 models that were produced before June 2002, which were 4,996 vehicles and 794 vehicles, respectively, but domestic sunlight and other joint venture models did not exist. problem. In June 2002, Nissan Motor Co., Ltd. announced that it has recalled 118,000 cars with windiness problem, involving 469 2-litre A3 models on the Chinese market. At the end of September, Guangzhou Honda Motor Co., Ltd announced that starting from October 8th, 57,724 new-generation Accord sedan cars produced from January 15th to September 4th, 2003 can be checked and prevented from loosening at their special sales service stores. The reason is mainly due to the abnormally high temperature this summer. In some regions, the rigid jaw of the gasoline pressure regulating valve of the new generation Accord sedan is reduced. When the vehicle is driving on a bumpy road, looseness may occur, which affects the fuel supply. This move was considered by the industry to be a disguised recall. In fact, not only Nissan and Honda, but Toyota, Mitsubishi, including the finely-known Japanese car valve, has also repeatedly announced the recall in the past two years. However, with regard to the models involving the Chinese market, the attitude of the Japanese has changed a lot. China has gradually been included in the recall, and the Chinese market has become increasingly prominent in the eyes of Japanese cars. In addition, the example of Mitsubishi Motors has still vividly remembered the Japanese automobile industry. In order to avoid costly recalls and preservation, Mitsubishi Motors has been hiding serious product defects for consumers for 20 years. Until June 2000, Mitsubishi had to recall nearly 2 million cars worldwide and publicly apologized. The reputation of the company has been severely hit, and it has since plummeted.
The role of the Chinese market Jia Xinguang, chief analyst of China Automotive Industry Consulting Co., Ltd., believes that recalling cars with quality problems is commonplace. However, in China, due to lack of corresponding regulations, recalling cars is a relatively rare act. , does not rule out the composition of the company's show, because some special sales service shop is not equipped with the corresponding parts. The cost of car recalls is very high, with a model ranging from a few tens of millions of yuan, and more than 10 billion yuan. Japanese car dealers took the lead in China’s recall, in addition to establishing brand considerations, more is to seize the growing Chinese auto market. The Japanese auto market has continued to shrink this year. For example, sales of Honda Motors in Japan have been declining for the past 12 months. Therefore, Japanese vehicles must step up expansion in overseas markets. In the low-lying global automotive market, China is undoubtedly a major highlight. Despite the short-term impact of SARS, China’s car production this year may exceed 4.3 million vehicles, becoming the world’s third-largest auto market after the United States and Japan, and surpassing Japan to become the second largest auto country in the next few years. .
Japanese cars compete for power In Japanese car valves, Toyota, Honda, and Nissan’s three major auto giants performed the most actively in the Chinese market. Toyota, the leader of the spectacle, suddenly lost power in China. Last year it suddenly began to work hard to cooperate with China First Automobile Group to produce a variety of models. This year it is expected to cooperate with Guangzhou Auto Group to produce high-end models such as Camry. Sichuan’s Sichuan Toyota, Toyota in China has completed the complete layout of East, South and West. Toyota also repeatedly stressed that by 2010, it wants to occupy 10% of the Chinese auto market. The success of Guangzhou Honda and the establishment of Dongfeng Honda Motor Co. in Wuhan this year have strengthened Honda’s self-confidence. Honda’s top executives at the Tokyo Motor Show have clearly stated that by 2010, their target in the Chinese market is also 10%. Although Nissan has not announced its target for the future in the Chinese market so far, it had a joint venture with Dongfeng Motor, which had a total asset of 16.7 billion yuan, in July of this year, and it plays a significant role in the Chinese market. Due to the strong sales of the Mazda 6, Fumeilai and Primima in the Chinese market, the less powerful Japanese Mazda company is not to be outdone. By 2010, its goal in China is also expected to reach 5%. Mitsubishi Motors also intends to revive its glory in China, coupled with the smaller Suzuki and Isuzu cars, preliminary calculations, the Japanese car market share in the Chinese market in 2010 may be more than half. "With the growth of China's auto market and the improvement of relevant laws and regulations, car recalls will no longer be news in China!" a veteran automotive source told reporters.
The Power of the Chinese Market - behind the recall of Japanese cars in China