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Last year, in response to the invitation from Hong Kong Kerong Management Consultants Development Co., Ltd., Mr. Mcwaard, Executive Director of the Global Automotive Parts and Service Supplier System Certification of the German Automobile Industry Federation, came to Tianjin to give lectures. The main content is how Chinese auto parts manufacturers Deal with wto. Between the lectures, Mr. McAvoy accepted the author's interview. His remarks were rather thought-provoking.
When talking about China's upcoming participation in wto, the biggest challenge facing Chinese companies, Mr. McAvoy repeated the same word: survival, survival! He said that the issue of survival is the biggest problem faced by every company in the world every day, and fierce competition will be eliminated at any time. However, the sense of crisis in the survival of Chinese companies is much worse. Just like children who don't grow up, they always think that there is government support and nothing to worry about. This is the biggest weakness.
After China's accession to the WTO, the tariff rate of cars will gradually drop to 25%, while the tariffs on auto parts and accessories will drop to 10%. How will China's auto parts companies deal with the situation after China's accession to the WTO? Mr. Mcwaard said that if China's auto parts companies want to survive and develop, they can't rely solely on a single OEM, or they can't just supply one automaker. It's like a person cannot have only one leg. Tianjin's auto parts companies are now mainly distributing goods to Xiali and Huali. They are all Japanese Toyota's standards. However, automakers can't eat, and their production capacity is excessive, so some domestic assembly factories have emerged. If Tianjin's auto parts companies can provide more, at least 3-4, automakers, then its days will be much better and they will be able to meet each other. At the same time, the cars produced by those assembly plants will lose their survival. Foundation. Mr. McAvoy said that this can be achieved very quickly. The key is that auto parts companies need to understand the procurement standards of different OEMs and enter different vehicle procurement systems.
Mcvald said that the automotive industry is a typical global industry, and now the world's largest automakers are implementing global procurement. After China enters wto, foreign auto parts companies will surely enter in large numbers, and at the same time it will enable Chinese auto parts companies to enter the ranks of international competition. The key is to see who has good quality and excellent prices, and who can survive. To this end, China's auto parts manufacturers must go out and go to the world to find their own market fulcrum.
Mai Waed said that now every vehicle manufacturer has its own procurement standards. At the same time, there are also national standards. For example, in Germany, the federal government has a uniform standard for cars that are on the road every year. Only the national administrative regulations are met first. Standards can highlight the characteristics of your own brand within this foundation and scope. Therefore, auto parts companies must first understand these regulations before they can enter this country and region to support the auto manufacturers.
He said that the development of Tianjin's auto industry has a good foundation, and many auto parts companies with complete categories are the symbols of this foundation. However, auto parts companies should make their own products more sophisticated, higher quality, lower costs, and meet the standards of a number of vehicle manufacturers, into a number of world-renowned auto companies procurement system. The OEMs must implement global parts procurement, continue to reduce the cost of the entire vehicle, increase the level of vehicle manufacturing, and continuously strengthen their own brand sales service network, making their own brands more and more loud. This is the inevitable development law of the world automobile industry.
The vda6.1 standard that Mai Waad explained to Tianjin is the most basic standard. According to his explanation, the vda6.1 standard is a unified standard set by the German automobile industry. Only companies and products that meet this standard can qualify for the German auto parts market. Due to the status of Germany in the European automotive industry and the unity of the European Union, reaching this standard will allow it to enter the European market. This is an admission ticket and it is a ticket. With this access permit, they are eligible to compete for the right to supply vehicle manufacturers with their own quality and price advantages.
Mai Wade said in the lecture that the German auto industry is very happy to help Tianjin develop the auto industry and is very willing to bring the latest and most advanced auto technology from Germany to Tianjin. For the common development goal, German companies can provide technical support for free or little charge, so that the Tianjin automobile industry can get faster development.
The development of Chinese auto parts companies in the eyes of foreign experts