NVC channel quietly transforms LED companies

NVC channel quietly transforms LED companies


Recently, contrary to the government's continuous introduction of policies to promote the development of the LED industry, many emerging LED lighting companies have been unable to break through in terms of channel expansion, and the survival and development of enterprises is unsustainable. The domestic LED industry is in a critical period of industry reshuffle. At the time when many companies sought channel export, NVC Lighting has quietly turned around and completed the upgrading and transformation of market channels. It has 36 operation centers and more than 3,000 specialty stores across the country. Its channel advantages have made many LED lighting companies far behind. It is reported that the new LED products newly launched by NVC in the first quarter have been welcomed by dealers and customers, and engineering customer orders have soared.
Recently, as reporters visited traditional lighting companies in transition, they witnessed the brightly lit NVC lighting production workshops, and workers working overtime to catch up with the busy scenes of orders. The director of the production workshop of NVC Huizhou Base told reporters: Since the beginning of this year, the factory has been so busy, especially after the May 1 holiday, the orders received have soared, making workers have to work overtime to catch up with production.
It is understood that NVC Lighting's channel sales have an absolute advantage. Its LED products are sold at home and abroad, and its performance in engineering, retail, and export are exploding. The performance growth brings not only the benefits of the company, but also the gratifying thing is that NVC Lighting has been recognized and supported by dealers. The reporter visited the NVC store and found that the NVC store has a large scale. The store has a large number of new LED products, and the introduction of the professional guide is easier. 1000竦   叩 叩 叩?
According to the introduction of dealers in Beijing, the sales of NVC LED products are strong. NVC's front-view and fashion LED lamps have been widely used in many engineering projects and have been widely recognized. In addition, the sales of home residents in the lighting market also showed a surge. With the improvement of people's living standards, people's requirements for indoor lighting are getting higher and higher, not only in product quality and energy saving, but also in the aesthetics and fashion of lighting design. The new indoor LED lighting products introduced by NVC Lighting pays special attention to the shape design of LEDs on the basis of ensuring product quality. The novel appearance image provides more choices for consumers' home decoration. What the distributors praised is that the new LEDs cost-effective than the previous ones have been greatly improved, greatly increasing the consumer's desire to buy.
Affected by unfavorable factors such as rising LED manufacturing costs, many LED lighting companies have fallen into losses, and their dealers have opted out. However, NVC Lighting has a solid terminal retail base. For many years, NVC has maintained a good relationship with dealers. According to Jiangsu dealers, NVC Lighting is recognized by our distributors as the most trusted lighting brand. Even in the off-season of lighting products sales, our store still maintains steady growth in sales, especially now the company's new LED products. The style is novel and the price is reasonable, which makes our sales climb again. For the current transformation of the company, we are still very confident. For the brand of NVC Lighting, we firmly believe that the transformation of NVC lighting will definitely bring us greater profit.
Zeng Gaofei, a well-known industry observer, said: Integrating the best-time people and the three major benefits, the development of NVC lighting is of course favored by dealers and investors. In fact, dealers are the most grounded group of people, and investors are the most savvy group. They are all optimistic about the future of NVC lighting, that is, they believe that NVC lighting will develop better after the storm, and it is within reach of the rainbow.
It is reported that NVC Lighting is China's largest lighting company with strong resource integration capabilities, including integration of invisible channel resources and integration of sales channels. This year, NVC will continue to improve the construction of LED channels. On the one hand, it will actively stabilize the terminal retail system; on the other hand, vigorously develop new business expansion, and ensure that NVC will fully occupy the domestic lighting market through diversified channel sales.
In 2013, NVC plans to add 600 sales outlets and 1,000 hardware and same-city distribution outlets, and plans to infiltrate LED products into the primary and secondary markets and set up specialty stores. At the same time, NVC Lighting officially entered the field of e-commerce, which is even more powerful for the sales of NVC's traditional channels. In addition, NVC has established the EMC Business Unit this year to focus on the development of contract energy management projects. The addition of this business segment is expected to become a new growth point for the company in 2013.

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