Tire industry boom will directly affect the profitability of mold companies. Faced with the current situation in the tire industry, as a tire mold industry, how to improve profitability? At the China Rubber Industry Association rubber machinery mold branch meeting held on May 14th, industry representatives actively provided suggestions and suggestions, and called on tire companies to change the serious situation of accounts receivable arrears, strengthen industry strategic cooperation, mutual benefit, and equal share of the tire industry. Development results. Incorrect payment is the biggest problem Most tire mold companies believe that the biggest difficulty facing the mold industry is that “profitability is not controlled by itselfâ€. The reason is to sell products, but when it comes to repayments, how much profit can be controlled by itself. Without payment, no more funds can be invested in the research, development, and updating of new technologies and new equipment. “For the tire industry, the tire mold industry is a small industry that only accounts for 1% of the tire production cost. But without the mold, we can't make tires. If we don't have good molds, we can't make good tires. We are willing to make green leaves to set off the tire industry. This red flower.†Shandong Vantone Mold Co., Ltd. Chairman Li Qiang also hopes that tire companies do not default on payment, so that the mold industry can be better developed. Qiu Xianlu, deputy general manager of Halma Technology, compared the two industries to “a relationship that is a matter of mutual respect and a lossâ€. However, "the tire industry's default on the mold industry's payment, so that the development of the entire industry is facing constraints." He sincerely hopes to change the current trading rules between tires and mold companies. It is understood that in the only two listed company annual reports of the mold industry, in 2013, the receivables of the giant wheel shares were 372 million yuan, accounting for 13.22% of the total assets, and increased by 56 million yuan in the first quarter of 2014. Haomai Company achieved a sales income of 1.06 billion yuan, and accounts receivable amounted to 315 million yuan, accounting for 12.77% of the total assets. In the first quarter of 2014, it increased by 8.36 million yuan. Qiu Xianlu classified the tire companies according to the payment status. For tire companies with high self-brand and product quality requirements, strong financial strength and high credit ratings, the collection of accounts receivable is guaranteed. Tire industry small brands, as well as the pursuit of low grades, there is no desire for development is only to maintain the status quo companies, poor returns. Foreign brands have a good reputation in the transaction. There are also some companies that are neither short of cash nor temporary funding, but are in arrears. He said that in cooperation with companies with bad reputation, the business will enter a vicious cycle. But there is also a better way to control accounts receivable. Tianyang Mould Co., Ltd. is a typical example. The company is the first company in China to develop a radial tire dynamic model, ranking third in the “2013 Top Ten Tire Molding Enterprises in China†and ranking behind Hammer Technology and Giant Wheels. The company achieved sales revenue of 420 million yuan last year, including Shantou Tianyang Mould Co., Ltd., which has an annual revenue of 200 million yuan and accounts receivable of only 20 million yuan. Chairman Cai Mufan exchanged and shared his experience. He said, “The tire mold industry is difficult to do, and the arrears are very serious. Some companies are paying for the goods, but the time has passed five years. To grasp the details of signing the contract, our company is selective to develop customers, only The customer who has a good attitude, trustworthy credit, and fast payment, does not need to pay attention to the payment of accounts receivable, but instead focuses his energy on strengthening the company, making it professional, and doing fine work.This is why Tianyang has been in recent years. The reason for the undeveloped mold scale." Tianyang's development path and philosophy have been recognized and appreciated by participating companies. "The Tianyang mold company is not large, but it does not make less money, because the money is actually placed in the pocket. Some companies are larger than it, but there is not much money in their hands." Qiu Xianlu said, "So, For the healthy development of the industry, it is hoped that the tire companies will strictly follow the terms of the contract, because only the tire mold level is improved, in order to better reward those companies that have worked hard for the Chinese tire brands and ultimately won. Pushing standardized production to reduce resource waste In recent years, the life cycle of radial tire molds has become shorter and shorter due to the gradual acceleration of vehicle models, tire tread patterns, and specifications. At the club's general assembly held in 2013, in order to save resources, reduce waste, extend the use cycle, and facilitate mold management, tire companies proposed that the tire molds should be standardized and the parts should be fully interchangeable. "China's mold standard parts coverage is low, only 20%, while foreign reached 70%." responsible for the 2009 version of the "tire tire mold" industry standard preparation of the giant wheel company tire mold division chief engineer Zeng Xu said. Speaking of the replaceability of molds, many companies feel helpless. Qiu Xianlu said, “Production of instant noodles such as mass production of enterprises, the sale of some inventory is not finished, but also able to stop production and rest. And the mold industry does not control the pace of production and production scale, to order employees to work overtime, No order companies had to stop production. Because each specification is a new pattern, a new mold, each company's structure, curve and size are not the same, can not be processed like this and made it to the second company." Xu Guoqiang, deputy general manager of Laifu Mould, said: “Now there is no universal mold and all new product designs. In addition, each company's pattern design is different, and they all want to highlight their own characteristics.†According to Jiang Xin, secretary general of the rubber machinery and die branch of the China Rubber Association, “As the sole criterion for the industry, when writing “tire tire moldsâ€, the content only focused on technical requirements, accuracy requirements, etc., and did not involve interchangeability requirements. The standard revision document has been submitted to the National Rubber and Plastics Machinery Standardization Committee and a letter of response has been received and the project will be approved as soon as possible." Strengthen cooperation in upstream and downstream cooperation and development Industry experts expect that the world economic situation in 2014 is expected to gradually improve, and the European and American tire market will usher in a full recovery. At present, although China's tire industry faces many contradictions and problems, the automobile industry has a significant pulling effect, and the tire industry will maintain a good momentum of development. At the same time, the main raw material for the mold, steel prices, is at a relatively low level. These favorable factors will support the performance of China's tire molds. The industry as a whole is expected to continue its steady growth in 2014. On the one hand, semi-steel tire investment will relay all-steel tire investment, driving the growth of tire molds; on the other hand, localization procurement of multinational tire companies will further stimulate industry growth. In the face of development opportunities, the mold branch companies appealed that tire companies and mold manufacturers should establish a close strategic partnership; Tire mold enterprises, but also to establish a competing relationship, to equal share of China's tire development and growth brought about by Achievements. With the development of the market, tire mold companies have realized that cooperation with tire companies will not only meet the quality requirements of the products, but also provide the overall requirements for solutions and technical services. The characteristics of diversity and pertinence are increasing. The more obvious. Tire mold companies will strengthen the cooperation between the two sides, while ensuring the quality and duration of mold manufacturing, at the same time with a comprehensive after-sales service system to meet the needs of users at any time to change the product and modify the design program to ensure tire production in a scientific and dynamic environment, methodically Expand. Qiu Xianlu proposed that tire companies should not blindly pursue low-price bidding. The mold has its own particularity, the batch is small, the cost is difficult to calculate. A mold worth 15 million yuan or 200,000 yuan, its own reason, there is no loss to your mold factory production. The different price levels reflect the investment in the introduction of high-end technology, software and equipment, as well as the positioning of mold quality. It is understood that there are not many enterprises above the scale in the tire mold industry, and the market concentration is high. The top companies in the industry, giant wheel stocks, Halma technology, Tianyang molds, and Vantone molds, account for more than 50% of the domestic radial tire scale output value, and have higher technological content and added value. More than 100 other tire mold manufacturing companies are relatively small, most of them are concentrated in the production of middle and low-end products. Enterprises have insufficient bargaining power due to limitations in product quality and production scale. Therefore, the production status of the mold enterprises presents three kinds of status: some enterprises have excess orders and can't eat; some enterprises do not eat enough; some enterprises have no food to eat. “The small size is not shameful. The key is to see how the company positions itself and whether it sticks to the corporate philosophy. If you rely on the tire production environment is good, just want to make some money, it can't be much development.†Qiu Xianlu said. Jiang Xin suggested that with the increasingly detailed market division of labor, large and medium-sized enterprises can make more efforts in the high-precision and new aspects of their products, and vigorously strengthen component processing cooperation. It is not necessary to achieve “big and total†and lead to vicious competition. , Price down each other. Win-win results are all profitable, both defeats must be hurt, give play to their respective strengths and strengths, integrate development, and jointly implement the company's own value in the transformation and upgrading of the tire industry. Pet Drinking Fountain ,Cat Drinking Fountain,Cat Water Fountains,Dog Drinking Fountain CIXI XINPU JIANKE ELECTRIC APPLIANCE FACTORY , https://www.cxjianke.com
Meridian tire mold industry development dilemma urgently