"Later" appraisal report: Who will become the dark horse of the auto market?

It is a blind man, it is a horse, and it pulls out. The editorial department of the car world commented one by one on the analysis of the auto market's eight newcomers, and both the product power and the brand power scored a perfect score. The dark horse is not much!

Fiat Product Force: 7 points. Fiat's many cars such as the Fiat 500 and the Fiat Panda won the car award in Europe several times, proving the strength of the Italian car brand in the car field. Just in terms of products, Fiat's car is really good, and I'm willing to give them a good opinion.

Brand power: 4 points. Fiat is famous in Europe, but in China, sorry, this brand really does not have any appeal.

Comprehensive identification: opportunities. Fiat is the king of the world's cars, but it has always been unsatisfied in China. Because Chinese people like carts, Fiat's cars may win praise from Chinese media who do not intend to buy them, but it is difficult to win the Chinese market. Although the Italians climbed GAC’s more reliable partner, the Italians were too indecisive. The GAC Fiat has been officially established for almost two years and is still selling imported cars. What they lost was not the ordinary two years. This is the golden year of the Chinese market. This golden opportunity may not be there again.

Subaru product force: 6 points. The engine and chassis are very strong and loved by enthusiasts.

Brand power: 4 points. The Subaru brand's influence is not extensive, far reaching the level of the popular brand, and is more of a niche personality brand.

Comprehensive identification: It is recommended not domestically produced. Subaru has a large number of enthusiasts around the world. They like Subaru's personality and Petty's brand culture, and pursue every car it launches. These enthusiasts ignore other players, including BMW and Mercedes-Benz, and are proud to own Subaru. China is no exception. Once subaru is made, this advantage will be greatly reduced. Not only that, in the imported brands, Subaru is a veteran, domestically produced, as a joint venture recruit, Subaru competitors will be North and South Volkswagen, Shanghai GM, FAW Toyota, Beijing Hyundai and other giants, the pressure is not an ordinary big. According to the latest information, Subaru’s official statement will revisit the previously made domestic plans in China. In other words, Subaru indefinitely delayed the wise decision of the domestic plan!

Jaguar Land Rover Product Force: 6 points. As a "small company," Jaguar Land Rover lacks sustainable product development capabilities.

Brand power: 6 points. Compared with BMW, Mercedes-Benz and Audi, brand appeal can only be said to be average.

Comprehensive identification: opportunities. Jaguar Land Rover made domestic news very suddenly. In fact, if Jaguar Land Rover executives did not actively disclose, even the boldest people did not dare to make this prediction. In 2011, Jaguar Land Rover sales in China mainly came from Land Rover, and Land Rover sales benefited more from the SUV boom. In the luxury RV sector, Jaguar Land Rover did not compete with BMW, Mercedes-Benz, Audi, Lexus. On the system side, although Jaguar Land Rover did not disclose the object of cooperation, according to the current information, the system of its cooperation partners is also not strong, and it is only moderate among domestic auto companies. In the end, Jaguar Land Rover’s domestic success is extremely rampant, and domestic production will only reduce the sense of brand scarcity.

SEAT Product Force: 8 points. The models currently on sale in the foreign markets of SEAT include the popular leon and ibiza, and these two models will also be the first to enter China, taking the fine small cars route. In the next 3 to 5 years plan, SEAT will also have IB L, IB X and IB E models, rich car lines, design lines are very fine, the main passion of red, at first sight! To score high!

Brand power: 5 points. Seat is Spain's local brand. In Europe, it can only belong to the second and third line brands, but it still gives him a higher score, because in this era of cultivating, people's father is the public!

Comprehensive identification: There are opportunities. Seat now has its own design center, and the product will not be the same as the Volkswagen model. However, he has received a lot of support from the public in terms of funding and technology, including parts and components and powertrains. In the past few years, Volkswagen has taken advantage of the Chinese market and is quite familiar with the operation of the Chinese market. Therefore, SEAT enters China and the biggest trump card is relying on the strong marketing, technology and manufacturing systems of the Volkswagen Group. However, in the early days, in order to create a high-quality image, Seat decided to enter the import method for two or three years. Although domestic manufacturers have plans, they have to be determined. As for the high-end imported cars, the price is high, and the Chinese will not necessarily buy them, so they can only say that they have a certain chance.

Mitsubishi Product Force: 8 points. Thanks to Mitsubishi's unremitting efforts in the automotive industry for so many years, Pajero and EVO are all models that allow fans to enjoy a thrilling ride. Although Mitsubishi’s road to development in China is not smooth, the Chinese, especially those who love The men who play the car, it is quite recognized!

Brand power: 7 points. Although Mitsubishi entered the Chinese market very early, Mitsubishi Southeast only accounted for 25% of the company's shares. Prior to this, the joint venture with Changfeng was also semi-permanent, so that despite its global brand appeal, it seems to be relatively declining in China. However, Mitsubishi still has a glimpse of GAC, a more pragmatic and wealthy partner.

Comprehensive identification: There are ways to go. Mitsubishi has a good performance both in Japan and Southeast Asia, and even in the European market. In China, it has not been satisfactory for so many years. The key is that the partners are not strong enough. In fact, Mitsubishi has considerable strength in SUVs and electric vehicles. According to Japanese media reports, Guangzhou Automobile Mitsubishi will be established in September this year, and the product will be released by the end of the year. The production of Pajero in Changfeng will continue its production. In addition, Mitsubishi ASX and global strategic small cars will be produced at GAC Mitsubishi. It seems that Mitsubishi is determined to do a good job with GAC.

Infiniti product force: 6 points. As a new brand, Infiniti’s secret weapon is a luxury lineup of at least 10 different models. Its R&D capabilities are relatively powerful and form its own brand characteristics, but its product positioning is really embarrassing. The three major luxury brands continued to explore, and Infiniti was only able to survive in the cracks.

Brand power: 4 points. Random investigation on the street, actually someone thought it was a British clothing brand, just because there is a "English" word.

Comprehensive appraisal: The face of defeat is greater than the face. Why does Infiniti make great development in China? It really does not have the capital: the sales volume is not enough (only close to 20,000 in 2011), brand power is not enough, it is courage to put it bluntly. This is the case with Nissan’s style under Ghosn’s leadership. Nissan made a bet in China nine years ago. As a result, “Dongfeng Nissan” won the bet.

After all, China's luxury car market still has a lot of space, and it will become more and more diversified. The issue of domestically fed Infiniti's mixed mouth is not big enough. However, there is a huge risk in the gamble! Chinese people seem to recognize the European descent for luxury cars. The position of Mercedes-Benz BMW Audi in China's luxury car market is too difficult to shake. Therefore, Infiniti has retained its back-end. For its part, domestically produced products are shifting the geographically unstable Japanese plant to Dalian. The Chinese market can't play. Dalian is only one of its global production bases. How to play.

Renault Product Force: 6 points. Renault's models are very stylish and personal, but they are not very suitable for the Chinese market. It is not bad for some personalized models to be imported into China. However, if it is made domestically, it may be difficult for either the A-level or the B-level.

Brand power: 3 points. The brand influence in China is declining. Of course, due to the book “Style”, the minority of petty bourgeois elements still have a little influence.

Comprehensive identification: directly into the Nissan system for domestic calculations, why should it start again? Renault has several good cars, such as CLIO and Megane. However, as far as the brand is concerned, there are not many opportunities in China. In fact, the easiest way is through the alliance with Nissan to link the Nissan's standard curve to domestic production. This is a precedent for success. TIIDA is Renault's product. The targets for the Nissan Motors are selling well in China and the United States. If it is the target of Renault, will there be such a good result? We imagine that Dongfeng Renault was formally established three years later, but what does it use to compete with Volkswagen, Toyota, General Motors, and Nissan in China?

Citroen DS

Product power: 9 points. DS is a fascinating product. When reporters first saw the DS5, they had the urge to purchase the DS5. DS, the high-end model of the PSA, comes from the French word Deesse, which means “goddess” in Chinese. The design of each car under the DS series can bring people a sense of fashion ahead. The DS series entering China at this time is in line with the current demand for high-end car market in China.

Brand power: 3 points. As the DS series had previously been almost blank in China, brand power was still very low, which required Chang'an PSA's vigorous promotion.

Comprehensive competitiveness: The future is uncertain. DS's product strength is not a problem. The problem is its brand strength and the competitiveness of Changan PSA's system. DS's future in the Chinese market is uncertain.