· It is imperative for independent component companies to enhance their core competitiveness

· It is imperative for independent component companies to enhance their core competitiveness

With the rapid development of the automotive market, the Chinese automotive industry has become the biggest cake in the world of automotive. As the cake grew bigger and bigger, Chinese auto parts companies also ushered in an outbreak.
According to the prediction of authoritative organizations, China's auto parts manufacturing industry is expected to achieve annual growth of more than 20% in the next five years. While new car demand continues to drive passenger car sales, the aftermarket will become a new growth engine for the component industry.
From the current point of view, although China's auto parts market has great potential, local parts and components companies are facing the danger of being marginalized. At present, almost all of the core suppliers of automobile companies are monopolized by foreign-funded joint ventures or wholly-owned parts and components enterprises. Where is the way out for Chinese parts and components enterprises, it has become a serious problem facing the industry at present.
The current situation of China's auto parts market With the rapid development of China's auto industry, the auto parts manufacturing industry has also achieved rapid development. In 2014, China's automobile production and sales were 23.72 million and 23.49 million, respectively, up 7.26% and 6.86% year-on-year, ranking first in the world for five consecutive years. According to statistics, the output value of China's parts and components industry has reached 3,023.7 billion yuan in 2013, and the scale of the industry is very large.
China's huge vehicle consumption market and the substantial increase in car ownership are attracting more and more international auto parts giants to enter China. At present, China's auto parts industry has formed several major sectors such as the Bohai Rim region, the Yangtze River Delta region, the Pearl River Delta region, Hubei region, and the central and western regions. The entire industry has shown a rapid growth trend, and some domestic auto parts enterprises have greatly improved their strength. There have been some companies that are globally competitive in the market segments.
According to incomplete statistics, the total number of parts and components enterprises in China exceeds 10,000 (less than 6,000 scale enterprises). Among them, foreign-funded enterprises (45% of sole proprietorship, 55% of Sino-foreign joint ventures) account for 20% of the number of large-scale enterprises, but their market share is as high as 70%. Among them, the market share of Chinese brand parts and components enterprises is less than 30%, 90% of which are concentrated in the low-end and the market share is declining. In the high-tech content areas of automotive electronics and engine key components, the foreign market share is as high as 90%. In the core parts of engine management systems (including EFI) and ABS, the proportion of foreign-funded enterprises is as high as 95% and 90% respectively.
At present, due to lack of funds, small scale of production, weak strength and lack of scale effect, China's parts and components enterprises have made the competitiveness of China's auto parts industry mainly reflected in low-cost labor costs and resource costs, lack of high-end product technology, and lack of research and development capabilities. According to the survey, China's auto parts companies' R&D investment currently accounts for only 1.4% of sales revenue, far below the average of 5% of multinational companies. Due to the low level of research and development, and the lack of a brand, we can only imitate the production of other people's products step by step, resulting in the loss of the domestic parts and components market, loss of sound, and vulnerable to vehicle manufacturers.
The challenges faced by China's auto parts industry 1. The quality of China's brand auto parts needs to be further improved. After years of development, the quality of Chinese brand parts has been greatly improved, but the quality level of Chinese brand parts is still certain compared with the products of foreign companies. The gap, especially the consistency and reliability of the products, needs to be further improved. As some Chinese brand parts and components enterprises still stay in the stage of extensive traditional management production mode, lack of research and continuous improvement of process system, insufficient process control ability, unstable quality and poor product consistency, it is difficult to form high quality products. In order to develop, auto parts companies must make more efforts in product quality in addition to product technology innovation.
Industry development, standards and regulations first, the auto parts industry standards and regulations have been continuously improved in recent years, so that people can see the hope of healthy and orderly development of the industry. A number of favorable policies introduced in 2014 are also strongly promoting the development of auto parts. In September 2014, the Ten Committees issued the “Guiding Opinions on Promoting the Transformation and Upgrade of the Automobile Maintenance Industry to Improve Service Quality”. The “Opinions” will effectively limit the abuse of dominant position by the OEMs and break the existing after-sales spare parts price system. Really bring benefits to consumers, and lay a good foundation for the standardized and orderly development of the auto repair industry. In October, the General Administration of Quality Supervision, Inspection and Quarantine issued the "Implementation Measures for the Management of Defective Automobile Product Recalls (Draft for Comment)". At the same time, the five ministries and commissions issued the "Notice on Strengthening the Management of Average Fuel Consumption of Passenger Vehicle Enterprises". In November, the Ministry of Finance issued a four-product consumption tax such as the abolition of automobile tires, which will further enhance the role of consumption tax to guide production and consumption, promote energy conservation and emission reduction, and regulate income distribution. In December, the specific plan for the “Management Measures for the Announcement of Tire Industry Access Announcement” was formed. This tire industry access can play a better role in regulating the backward production capacity of the country and standardizing the development of the industry, which will help the industry leaders become bigger and stronger.
2. Domestic auto parts enterprises need to further enhance the technical strength of core technology products, which is the core factor for enterprises to participate in market competition. The strength of foreign parts companies comes from huge R&D investment and continuous technological innovation. Domestic enterprises have been lacking in this aspect. At present, domestic auto parts suppliers generally adopt the “coming map processing” model, that is, auto manufacturers provide product data and drawings to suppliers, and the latter manufactures according to drawings. Most companies do not have complete product mastery of core technologies. Most of the product markets are medium- and low-end, with few high-ends. In automotive electronic electronic control technology, especially in terms of power system, fuel consumption, emissions, safety and other electronic control components, the technology is backward. Field blank. Faced with the trend of diversified development of automotive energy in the future, as well as increasingly strict requirements for energy conservation, environmental protection and safety, it is required that component companies not only have basic development capabilities, but also have advanced technology development capabilities. To this end, the technical development capabilities of component companies will be more tested.
However, with the intensification of competition in the auto parts market, domestic parts and components companies have gradually increased their investment in research and development of new products and new technologies. In the auto parts industry, many new technologies and new products have emerged, such as direct injection technology in cylinders, electronically controlled high pressure common rail technology, and dual clutch transmission technology. In recent years, turbocharging technology has also been continuously improved.
3. The cooperation between vehicle and parts companies needs to strengthen the cooperation between China's auto and parts companies. This is an important factor affecting the development of China's auto industry competitiveness. At present, the ability of Chinese brand vehicle manufacturers to train and drive the common development of component companies needs to be improved. Component companies also have insufficient development capabilities, quality and cost control capabilities, coupled with the short-term benefits of some component companies, and the lack of awareness of long-term cooperation with vehicle manufacturers, which has a negative impact on the cooperation between the two parties. This requires production companies to fully implement the go-out strategy and accelerate the internationalization of enterprises. Vehicles and parts companies must go out actively, strategically, strategically, and strategically. Combine with its own reality, give play to its advantages, focus on the international market, and accelerate the pace of internationalization of enterprises. The implementation of the coordinated development strategy for the entire vehicle and parts will realize the internationalization of China's automobile industry.
Wang Binggang: The lack of national cooperation in the development of independent parts and components At present, the vehicle manufacturers have not actively supported Chinese-funded parts and components enterprises while using the low price of Chinese-funded parts and components and the price reduction of foreign-funded or joint-venture parts manufacturers. Specifically, in the absence of national synergy, this is not as good as South Korea and Japan. The development of vehicle enterprises should drive the development of auto parts enterprises. If the auto parts products are not closed, the level of the whole vehicle will also be affected, and the whole industry cannot be well developed. At present, many core technologies such as automotive electronics rely on foreign companies, among which the engine electronic control system is the most typical. In fact, the so-called auto ownership, but its core technology and core values ​​still rely on foreign countries, such as the 2/3 core components of the engine independently developed and produced by Great Wall Motor from foreign capital or joint ventures. What is worrying is that once the international community changes, China's auto industry will face great risks. Therefore, the long-term dependence of automobile and parts technology on foreign countries is not broken. The development of China's automobile industry is bound to be limited by people. The core technology of auto parts and the competitiveness of products are not solved. The automobile power is only an illusory dream. Therefore, the state should introduce policies and measures to further encourage and support the development of independent auto parts enterprises.
CITIC Daika Wang Baixiang: Proposal old people often want to increase reforms The automobile industry chain is very long, and the industries involved are also very wide. It is a comprehensive manifestation of a country's industrialization level. As the most important part of China's auto industry development, the auto parts industry is not as good as the general proposal for the integration of “government, industry, research and research” and the establishment of special support funds for auto parts innovation. It is better for the whole vehicle, parts and related The basic industry carries out overall planning, and designs and formulates the development policies of the independent parts industry from the height of the national strategy. Wang Baixiang believes that the development of the automobile and parts industry should learn from the Korean approach. The government and the Chinese must protect and support the national automobile and parts enterprises, so that the Chinese national automobile industry has hope.
The National Federation of Industry and Commerce has reported the "Proposal on Enhancing the Competitiveness of Self-owned Brand Auto Parts" to the two sessions, but the recommendations are basically old-fashioned. It is only said that the phenomenon has not deeply touched the root cause of the backwardness of the Chinese national auto industry. If there is such a reform of Chinese football, there will be more opportunities for the development of China's automobile and parts industry.
ASIMCO Niwei: I hope that the government will promote the healthy development of the industry. At present, it is necessary to change the status of China's auto parts and needs to be recognized at the national level and actively take effective actions. In fact, in China, associations such as chambers of commerce, associations, federations, etc., mostly act as peripheral observers and commentators for industrial development. Insufficient investment in R&D is still the short-term of China's domestic parts and components enterprises. In the future, it is necessary to enter the supporting market of international automakers, and increasing R&D investment is a must. However, as a self-owned brand auto parts enterprise itself, there is no ability to change the status quo of China's auto parts industry. Therefore, only the government has the ability to get through and mobilize resources of all parties, so as to promote the healthy development of the auto parts industry.
Ye Shengji, China Association of Automobile Manufacturers: It is not a simple problem for vehicle manufacturers to “pull” the healthy development of auto parts and auto parts of independent parts enterprises. China's auto industry is inseparable from the powerful auto parts industry. Without a strong independent parts brand, there will be no strong independent auto brands.
At present, the state does not support the auto parts. Ye Shengji believes that vehicle manufacturers should be encouraged to adopt more auto parts. After years of development, independent auto parts have a certain foundation, and it is hoped that the whole vehicle enterprise can “pull one”. Of course, the state should give a certain inclination to the policy. For example, vehicle manufacturers adopt independent auto parts and components, and give preferential policies such as taxation on their research and development expenses to enhance the enthusiasm of vehicle manufacturers; The country should give special support to the vehicle manufacturers with key and core components.
King of Faust: continuous technological innovation to master the core technology For an independent auto parts enterprise, how to improve the core competitiveness of the product, the core is to continue to carry out technological innovation. First of all, we must accelerate the upgrading of products; secondly, the quality and performance of independent parts and components should be in line with the international advanced level; third, we have certain product competitiveness in this industry, and maintain the cost and price advantage of our products. To achieve these three points, we can maintain the competitiveness of independent brand enterprises in the international and domestic markets.
The recommendations of the National Federation of Industry and Commerce on promoting the healthy development of the auto parts industry are to promote the integrated development of “government, industry, research and research” and to build a technological innovation chain that closely links research, design, engineering, production and market.
The second is to set up special support funds for auto parts innovation to encourage national auto vehicle manufacturers and parts manufacturers to cooperate in research and development of new products and supporting applications, continuously promote technological innovation in the domestic auto and parts industry, and upgrade local auto brands. The competitiveness of components and increase the domestic market share.
The third is to clarify the specific proportion of government procurement of domestic auto parts products, especially to promote the state-controlled public transport (passenger) companies to actively use more cost-effective domestic parts and components to support the market development of domestic auto parts.
The fourth is to give full play to the role of industry trade associations in coordinating the relationship between vehicle manufacturers and parts companies, and establish a reasonable profit distribution negotiation mechanism for vehicle manufacturers and component companies to promote closer cooperation in technology research and development. Cooperation.
Fifth, the industry traders (association) will actively organize and build an information platform suitable for sharing among China's auto parts enterprises, and realize the sharing of information resources. To avoid duplication of construction and vicious low-end competition among different enterprises, and to achieve common development of the local auto parts industry.
Conclusion At present, China's automobile industry is in an important period of development, and building a car power will rise to become a national development strategy. As the upstream industry of the automobile industry, the auto parts industry is the foundation for the development of the automobile industry. In this regard, Ye Shengji, deputy secretary-general of the China Association of Automobile Manufacturers, believes that China's auto parts industry must achieve transformation and upgrading before it has a way out. In order to lead the healthy development of the auto parts industry, we should study and determine the future development direction of parts and components as soon as possible, and formulate future development plans and targets for the parts industry. By 2025, we will establish and improve a spare parts supply system with strong international competitiveness, form a basic and complete product research and development system, and basically realize the strategic transformation of China's parts industry from manufacturing to creation.

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