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Interpretation of LED lighting enterprise management strategy
LED lighting companies have only one variable in their environment. Whether they are internal or external, they are increasingly concerned about the management of future business strategies. What is a business strategy? To put it simply, in order to understand the trend of environmental change, to seize the opportunity to avoid threats, or to play to the existing advantages, to make up for the existing disadvantages, in order to achieve the purpose of LED lighting business. There are four variables to consider when developing a business strategy: the opportunities and threats of the environment, and the strengths and weaknesses of the LED lighting company itself. If there is an opportunity between the opportunities arising from external environmental changes and their own competitive advantages, it is the best operational scope and business strategy in the future. The connotation of the business strategy is to make the LED lighting enterprise's operation from the previous hard work, to look up, to find problems early, and to propose countermeasures, in addition to doing things right (Dothethingsright), more to do the right thing (Dotherightthings ), taking into account both efficiency and effectiveness. It is interesting to make use of the advantages to make up for the disadvantages. LED lighting companies with business strategies do not necessarily guarantee success. Those without strategy will not necessarily fail, but LED lighting companies with strategic concepts know at least why he succeeded or failed. The LED lighting companies that emphasize learning organizations and knowledge-based organizations have greatly contributed to the accumulation of experience and organizational learning. An LED lighting company has strong resources, but there is no strategic point of view, and LED lighting companies are taking the wrong direction, unable to achieve the established goals of LED lighting companies, but also bring great damage to LED lighting companies, and more resources may be Turn your eyes into empty eyes. Mastering the pace of environmental change adjustment LED lighting business management is not only the external environment is changing, but the internal management environment is also changing. LED lighting companies are under internal and external changes, LED lighting companies' future business strategies, 127; it is important. The learning organization of PeterSenge is the representative of the 1990s. Many LED lighting companies are constantly thinking about how to create advantages, accumulate resources and surpass competitors. However, the current business environment in the late 1990s emphasizes liberalization and internationalization. With efficiency and speed of technological innovation, it is more and more difficult to grasp and predict the environment. How to continuously create a series of competitive advantages becomes more and more difficult. Jizheng building materials network authors understand, LED lighting companies gradually feel: LED lighting companies to operate successfully, strategic contribution accounted for 20, organizational contribution accounted for 80, leadership contribution 20, followed by employee contribution accounted for 80. LED lighting companies The more correct the direction of the strategy, the more accurate the predictions of the leadership, the more LED lighting companies can position the market early. However, if the LED lighting enterprise organization can't keep up with the pace, it is in vain to organize the combat power. In many practical situations, the organization has just begun to form and operate, but it has found that the strategy has been adjusted due to environmental changes, so that the organization has been struggling to catch up after the strategy. When the organization adjusts to the requirements of the strategy, the strategy has changed, so the organization It is outdated and must be adjusted again. This is the organization is too rigid. This is also the reason why the organizational reform and organizational changes have become quite popular in recent years. LED lighting companies can only pursue organizational effectiveness, create an elastic organization that can quickly adapt to environmental changes, and a knowledge organization that can continuously create Know-How. How the environment changes can be faster than competitors, 127; more effective to adjust the pace of business, grasp the advantages of winning. The business strategy basically has three elements: creating value for customers, quality of strategic decision-making, and quality of strategy execution. The purpose of LED lighting enterprises and the premise of survival are to create customer value. However, customer demand and satisfaction are dynamic and not static. The things that customers want and think are always changing, the definition of value changes naturally, and the methods and means of creating value for customers change. Integrate resources to make a focus on LED lighting in the corporate world related to marketing research, consumer research, customer demand surveys, etc., more and more research tools, the theory is quite mature, and even divide customer needs into health factors, incentives, the former In order to attract customers to the basic conditions, the latter is a sufficient condition, but also a place to win competitors, product differentiation to meet the needs of customers beyond expectations, in order to create the best brand image, the greatest contribution to the company . The second element of the business strategy is the quality of strategic decision-making. First, we must recognize the competitive dynamics of the strategy, followed by the choice of strategic priorities. A strategy of competing dynamics may create a series of competitive advantages, rather than static ones, which can only create one advantage. Especially in the era of ten times speed, we must constantly think about what to do tomorrow. What to do next month? What to do next year, five years or ten years later? Be sure to think faster, farther and farther than competitors. Focus on the quality of the decision-making strategy, many LED lighting companies want to do everything, the results are not doing well, so focus management, key choices are very important. The strategy must be the most efficient allocation of existing limited resources. Focus on the existing environment, after measuring the capabilities of the LED lighting companies themselves, focus on the application. Concentrating and integrating resources and giving full play are also important factors influencing the quality of decision-making. LED lighting companies have no strategy, and it is useless if they are not implemented. The strategy must play a positive role in the performance of LED lighting companies, with a focus on implementing them in the organization. If the organization is weak and the resources are insufficient, the best strategies and ideas are also deliberate and ruthless. How to implement the implementation of the strategy? The key is still the old saying: the success of LED lighting companies lies in people. The most important competitive weapon for LED lighting companies in the 21st century, people will surpass capital, equipment, patents, land and so on to become the competitiveness of LED lighting companies. Two key points are recommended for industry reference, the first talent is cultivated, and the second decision is transparent.