Starting from October 1 this year, the state began to implement a 15-month purchase tax halving policy for passenger cars of 1.6L and below. As soon as the policy came out, various judgments and predictions about the automobile market followed. Of course, it is undeniable that this is a good thing for the current weak auto market, but whether it can reproduce the hot situation in 2009 remains to be tested by the market. After a lapse of nearly a month, the policy effect has begun to appear, which is a good start for the future car consumer market.
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Half of the purchase tax is reduced to a new selling point. The reporter of Yizhuang Beijing Star Auto Service Co., Ltd. saw that the purchase tax halving policy and eligible Mercedes-Benz models were made into large-scale posters and advertised in the store, which was very eye-catching. The reporter noticed that there are about 9 models of Mercedes-Benz in total, which are in line with the purchase tax halving policy. According to the store sales consultant, for Mercedes-Benz, the reduction in purchase tax has also lowered the terminal price, maintenance and repair costs are also constantly lowered, previously customers who hesitated between 2.0L and 1.6L displacement, in the policy After that, most of them chose the 1.6L model. At present, the implementation of the policy has not been completed for a full term, and the promotion of sales has not been quantified, but it is certain that this policy has played a positive role in driving sales.
SAIC officials also said that many models under the Roewe and MG MG brands are in line with the tax reduction policy, and consumers will enjoy different levels of discount when purchasing these models.
In addition, some experts said that this year's major car companies are also constantly reducing the price of the car's terminal, although this makes the market once again into the price war, but also to a certain extent, increased sales, promoted market growth; With the introduction of the tax halving policy, the signs of a rebound in the auto market will become more apparent.
The growth rate of domestic car sales is obviously different. The market impact of different purchases is slightly different, and the sales of different models are not the same. Some analysts believe that the impact of the introduction of the policy on the joint venture brand is greater than that of the independent brand, but overall, the sales volume of the entire domestic car has increased significantly.
Yan Jinghui, deputy general manager of Beijing Asian Games Village Auto Trading Market, said that Beijing, as a city of automobile resources, has a wide range of vehicle sales. From the perspective of the Asian market, domestic vehicle sales increased by 41% in the 20 days after the implementation of the policy. The sales volume of L and below displacement vehicles accounted for 11% of the total sales volume of domestically produced vehicles. It can be seen that the pulling effect is obvious. Of course, compared with the Beijing market affected by the restricted purchase policy, the purchase tax halving policy has a more obvious effect on the sales promotion of Beijing dealers.
In addition, Yan Jinghui said that in the fourth quarter of this year and before the Spring Festival, the vehicles with the national I emission standards will be restricted within six rings, and the number of consumers will be increased. The majority of the owners are working-class people. Newer and policy support will further boost sales of small-displacement vehicles.
The positive feedback from the car companies around 1.6L in the market for 1.6L also led to the adjustment of the car strategy. On October 16th, Beijing Hyundai's factory celebrations made the official off-line small SUV ix25 1.6T model a major event. The figures show that by October 16th, the New Deal was only released for half a month, and the sales of Beijing Hyundai's terminal models have improved by 10%-12%. Originally, Beijing Hyundai plans the ninth-generation Sonata and the new Tucson 1.6T model to account for 70%, has been adjusted to 100%.
Although the car company's response to the policy is still going on, there are still speculations in the industry's 15-month purchase tax halving policy – ​​for example, manufacturers will increase the size of the turbocharged engine research and development efforts in the turbine technology. The sales of Japanese cars with fewer layouts may face a decline, and their own brands may be in a more competitive environment, but guessing will require market testing.
From the perspective of the policy operation for nearly one month, the sales volume of the entire automobile market is constantly increasing, and dealers and consumers are more sensitive to the policy, which is a great support for the auto market that is not “hot†today. And push.
·In the first half of the purchase tax, the growth rate of domestic car sales increased significantly in the first month.