Retailers who use tags to tag and track in-store merchandise have recognized the benefits of RFID to improve inventory accuracy and sales. However, they did not know the full value of RFID. They also did not take steps to complete the omni-channel, anytime, anywhere shopping experience. In addition to inventory visualization, RFID technology has the following effects in the retail industry. The problem is that these retailers are not fully utilizing the RFID data they collect. In order to make full use of RFID technology, retailers must change 2 points: the first is business process, the other is thinking, which is often more difficult to solve. First, existing retail data is built around Universal Product Code (UPC). UPC is "group" level data, which means that each stock unit represents a UPC. For example, the XY brand, 16/34 size, blue men's shirt is 1234567.12345. If a store has 20 such shirts, the system will show that there are 20 1234567.12345 in the store. In this way, all shirts sold before or in the future have the same UPC. Now imagine the same shirt identified by the RFID EPC tag. Each tag has a unique ID number so that the system can display each shirt individually. This makes it easy to store information such as origin, manufacturing plant, cost, etc. on a specific EPC. For example, the data reveals the quality gap between shirts produced at the A and B plants six months ago. Most retailers are not prepared to take advantage of these RFID "master data." They use EPC data like UPC data, which makes it impossible to take advantage of the rich information of EPC. Retailers need to develop a software that stores all RFID data to better analyze and understand the data, thereby improving in-store processes. For example, RFID data can help streamline the return of items to enhance the consumer experience. Second, in order to provide merchandise visualization through an omni-channel environment, all supply chain partners need to share data. The supplier needs to let the retailer know the time, location and delivery time of the product. Retailers need to tell suppliers about the arrival of goods in the distribution center, store, shelf and sales time. In the past, retailers were reluctant to share this information. The old mentality of "we and them" is incompatible in omnichannel time. In addition, when suppliers maximize their benefits from RFID technology, they are more willing to help retailers identify goods on the manufacturing side. In addition, the industry needs to share RFID data using a common architecture, because it is catastrophic for vendors to develop a different system for each retailer. Fortunately, GS1 has already thought of this and developed the electronic product code information service standard for data sharing. just now. EPCIS should be used by all parties in the supply chain.
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In addition to inventory visualization, RFID technology has the following effects in the retail industry.