Four factors affecting the price difference between auto parts becomes increasingly prominent

Four factors affecting the price difference between auto parts becomes increasingly prominent


The cost of buying a car is a one-time expenditure, basically irreversible, while the cost of accessories is an uncertain expenditure. Comparing with the environment in which the entire vehicle is priced down, the problem of profitability of accessories has become increasingly prominent and has even surpassed the profits of the entire vehicle. Comparing 5 types of “50 consumable item prices” of about 10 million yuan Jiajiao, the difference between the highest and the lowest is actually doubled; while among the 5 mid-size cars of about 200,000 yuan, Beijing Hyundai Sonata accessories have the lowest price, Guangzhou Honda Accord has the highest price.

Consumers often pay little attention to the price of auto parts when they buy a car. They simply ask for a few cheap items when buying a car. In fact, the average family car will cost up from the purchase to the end of life. 1/3 or more. A few days ago, a professional investigation agency of the automobile market investigated the prices of major family car accessories. The results showed that compared to the “50 Consumables Price” of 5 models of about RMB 100,000, Shanghai Volkswagen’s POLO was the highest, and Nanjing Fiat’s series was the lowest. The difference between the two was actually twice; and among the 5 mid-size cars with a price of around 200,000 yuan, Beijing Hyundai Sonata accessories had the lowest price, and Guangzhou Honda Accord had the highest price.

Four factors affecting the price of accessories, according to a long-term <br> <br> do auto parts business of the parties, factors affecting the auto parts price includes four aspects: First, depending on the manufacturer's production scale and product life cycle, In general, the price of accessories for new models is relatively high; secondly, the price of accessories is closely related to the price trend of non-ferrous metals; and thirdly, it is related to changes in the exchange rate of international currency markets, and for the price of 1176 imported components of Fukang since March this year. The person concerned attributed the reasons to this; but there are also people who are careful to find that the price of this part of Fukang's accessories ranges from 0.5% to 1300%. If only the exchange rate changes, then the difference in the price of accessories will be different. Why come from? For similar alleged changes in the price of accessories, the industry often classified it as the fourth factor affecting the price of auto parts - the manufacturer's factors.

Reasonable price of accessories is true

At present, although domestic car prices are frequently diving, and even "already in line with international standards", the cost of after-sales service and maintenance has always been "with Chinese characteristics," and it has remained unmoved and remains high. In the United States, where the automobile industry is developed, not only is the price of accessories low, it even has an envied 5-year 100,000-kilometer car warranty. In China, the two-year, 30,000-kilometer warranty is already a little bit favorable, and some manufacturers use 4S stores to monopolize accessories, allowing consumers to go to their designated stores to “enjoy” high-end services. Exorbitant profits.

According to the reporter's understanding, some of the new car's price cuts are entirely free of automobile parts and components. The downturn in vehicle prices in fact compresses the profit of the parts factory. Xinhuaxin Market Research and Consulting Co., Ltd. shows that parts and components account for about 70% of the total vehicle price structure. The reduction in the overall vehicle price has a considerable proportion achieved through the reduction in the price of parts and components, while the accessories are purchased together with parts and components, so parts and components have the same price reduction space.

This kind of palliative behavior allows consumers to face the high cost of maintenance immediately when they are happy to obtain a car. If the domestic manufacturers can follow the foreign practice after the after-sales service, extend the warranty period or reduce the price of accessories, its long-term benefits to the consumers and the image of the company will be far better than the one-off price of a few thousand yuan.


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