Dongfeng Fengshen sold in October before last year

Dongfeng Fengshen sold in October before last year


As of October 25, Dongfeng Fengshen’s cumulative sales reached 60,336 units, which has exceeded the total sales of 60,201 vehicles last year. From the perspective of sales growth, the auto industry continued to show a "micro-growth" trend, with an increase of 12.7%. The growth rate of general passenger cars and narrow passenger cars was 14% and 17.3%, respectively. The self-branded general passenger car and narrow sense passenger car The increase was 12.5% ​​and 21% respectively. Dongfeng Fengshen increased 26% year-on-year and outperformed the market.

In 2013, the pressure on the self-owned branded passenger vehicle companies was huge. The comprehensive investigation of the products, networks and prices of the joint ventures brought a huge test to the automakers of their own brands. In the face of the severe market situation, they are in the period of product structure adjustment. Dongfeng Fengshen has greater pressure and sales performance is even more difficult. Dongfeng Fengshen is able to outperform the market in a comprehensive manner. It is inseparable from Dongfeng Fengshen's deep potential in product, quality, marketing, and management.

"Independent branding, if we do not increase quality by merely relying on price/performance advantages, we will only have a dead end in the future." Based on this understanding, Dongfeng Fengshen is aiming at establishing a world-class factory and continuously improving product quality. The number of defective bicycles in S-AVES dropped significantly, reaching the level of joint venture companies. The improvement of quality coupled with the upgrading of the models resulted in the superior performance and quality of the Dongfeng Fengshen A60 and the new S30 and H30CROSS, allowing customers to fully appreciate the three distinct characteristics of the Dongfeng Fengshen vehicle system, namely, the central enterprise brand, international quality, and super Value product. Based on customer needs, Dongfeng Fengshen also timely launched the S30 standard model, the A60 anniversary edition, and the H30CROSS Lejia version to further enhance its product strength.

In addition to the products, Dongfeng Fengshen fully promoted the quality excellence and service leadership strategy in the entire field, established a full-value chain high-standard quality management system from research and development to after-sales, and implemented it strictly. The business quality of the company was significantly improved and it was acquired in Hubei and Wuhan. The city's quality management department highly affirmed that: in April and July of this year, Dongfeng Fengshen has won two awards, the Hubei Province Yangtze River Quality Award nomination award and the Wuhan Mayor Quality Award. The survey report of authoritative automobile rating agency JDPower Asia Pacific also showed that Dongfeng Fengshen’s CSI and SSI indicators both increased significantly. CSI ranked 8th higher than 2012, ranking 12th in the industry and 3rd in own brand, ranking high in satisfaction. Brand camp; SSI ranked 19th, ranking fourth in its own brand.

In terms of marketing, innovate to implement a large-area management system, identify 12 marketing regions throughout the country, implement a regional ranking competition system, and chase after them. Dongfeng Fengshen’s 12 regions are all floating in the red: as of October 23, the terminal delivery in Hubei Province was completed. Breakthrough 10,000 vehicles, a year-on-year increase of 27%; as of October 25, the Northeast Region delivered 1982 units, an increase of 72% year-on-year, and the rate of increase and mission completion rate ranked first among all districts and major competing products... In addition, Dongfeng Fengshen also In-depth implementation of "four focus, three sinking", focusing on the development of the second network construction, with ECC plans and other strategic beach market and opportunity market, as of now, the number of second-net 550, a total of more than 25,000 sales.

In terms of management, the company focused on topics and deepened reflections and innovations, and continued to promote management through the implementation of lean management, benchmarking, and knowledge management. At the same time, we continued to deepen strategic performance management, strengthened benchmarking improvement, and gradually established a (4I) integrated improvement management system to improve the overall management level and operational efficiency of all employees. The management upgrade has achieved fruitful results. In March of this year, it was named "Dongfeng Corporation's Excellent Management and Improvement Unit."

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