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Since LED displays are non-standard products and have engineering properties, in the past LED display companies have grown and sold in a closed environment. This also caused a series of problems such as chaotic product models, chaotic quality, and chaotic prices. A market of less than 30 billion accommodates more than 2,000 companies and has a relatively large profit margin. The order is mainly based on the salesperson's ability to communicate and operate. However, the advent of the mobile Internet era has completely changed the closed mode of the LED display industry. Now when customers need LED display, they can find the company, product, price, etc. in a matter of seconds, everything is transparent.
The transparency of the company's comprehensive strength, the previous information asymmetry, has ensured a LED display industry of less than 30 billion, and more than 2,000 companies are profitable. The information obtained by the customer to obtain the LED display supplier is not smooth. The main influence on customer decision-making is the salesperson who communicates with it. The contract is made in the promotion of the cup. In the era of mobile internet, the comprehensive strength of display company scale, case, sales, quality brand and so on is completely transparent, and customers have enough information to verify and verify the real situation. At this time, the largest companies in the LED display industry will first become the target of the customer.
Price transparency: price transparency (non-price war) into the mobile Internet era has the biggest impact on the LED display industry. In a very messy LED display market, there are only a few mainstream models. P16 and P10. The main indoors are P6, P4. The price of LED display was not transparent. The main reason is that the production company has no public price, so it is difficult to find the price on the website. Now, with the expansion of some enterprises in the industry, Beginning to achieve standardized mass production, price transparency is possible. Once the price of the LED display is transparent, the sales model of the entire industry will be completely subverted.
Corporate word-of-mouth transparency: Hong Kong Haiyi Junyi Hotel LED display is on fire, Yangzhou Stadium stage screen collapses, Beijing rental customers group return, etc., immediately after the incident spread throughout the LED display industry, the mobile Internet era will undoubtedly be naked Shown in front of people. Large companies are even thinner, fearing that the name of a world is destroyed in a single (den).
The current LED display prices continue to decline, with a decline of 15-20 in 2011. The reason is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The subsequent elimination of these companies is worrying about the after-sales of the products, and the price war is more reflective of product quality and brand value. In recent years, due to the advancement of LED technology, the advantages of bright color display, power saving, long life, environmental protection and easy maintenance are more prominent. LED display screens are widely used in landscapes, advertisements and other outdoor displays, especially large-scale LED displays appear in large numbers. Airports, stations, libraries, stadiums and commercial centers in major cities.
The construction of large-scale sports stadiums at home and abroad will inevitably require high-end large-scale LED displays, and will also promote domestic demand and export of large-scale LED displays. In commercial advertising, one is the roof billboard of the building, and the other is the large billboards along the airport, which have great application, which has changed the shortcomings of the content of such billboards in the past, and greatly improved the amount of advertising and delivery. effectiveness. At the just-concluded Guangzhou LED Exhibition in 2013, from the perspective of the flow of exhibitions and the enthusiasm of exhibitors to display products, the industry said that in 2013, LED display will continue to develop and the market scale will grow steadily.
With the development of the market, the needs of LED display customers are becoming more and more personalized and diversified. As a company in the integration process of the LED display industry, only strengthen its own technical strength, and produce high-quality products that better meet customer needs.
Domestic LED sales will subvert the "see people" model